Learn how to implement engaging lifecycle marketing programs, a webinar brought to you by Yesmail and The Relevancy Group
Engaging the customer in a meaningful and consistent way is still the main objective for most brands. But marketers are still facing challenges that prevent them from establishing a meaningful conversation. Register today!
In this webinar sponsored by Yesmail, join Chris Marriott, VP of Services & Principal Consultant at The Relevancy Group, will discuss the major obstacles to developing lifecycle marketing campaigns and the main components necessary to build a successful multichannel lifecycle program.
Based on the Relevancy Group’s extensive research, you’ll learn how to:
– Break down organizational silos
– Collect the right type of data
– Build automated and triggered campaigns
– Read between the lines to determine what customers are ready to purchase