Webinar – Addressing the Impact of Data Quality in Omnichannel Marketing

Experian Data QualityJoin The Marketer Quarterly and Experian Data Quality on Thu, Jun 12, 2014 1:00 PM – 2:00 PM EDT  for this free webinar on Addressing the Impact of Data Quality in Omnichannel Marketing

Customers who interact across multiple channels spend more than their single channel counterparts. With that in mind, it’s imperative that marketers tie data collected across interaction points, segment their database and speak directly to those high value consumers.

Eighty-seven percent of companies engage in cross-channel marketing. However, 83 percent admit that they face challenges in this area of their operations. Join Experian Data Quality and The Marketer Quarterly to learn how customer data quality impacts the effectiveness of omnichannel campaigns. We’ll review the prevalence of customer data errors, the effect of those mistakes and ways marketers can overcome these obstacles to improve marketing results.

Join us to:
• Gain insight into existing customer data quality perceptions and strategies
• View benchmarks around data capture and management
• Hear strategies to enhance customer data accuracy and improve omnichannel efforts

REGISTER FOR FREE

Webinar Date:  Thu, Jun 12, 2014 1:00 PM – 2:00 PM EDT

Moderated by: Dianna Dilworth, Editor –  The Marketer Quarterly

Speakers:
Jennifer Levin, Marketing Manager – Experian Data Quality
Rishi Patel, Strategic Technical Manager – Experian Data Quality
Collin Thigpen, Enterprise Account Director – Experian Data Quality

About The Speakers and Moderator:
Jennifer LevinJennifer Levin, Marketing Manager – Experian Data Quality
Jennifer is a strong advocate for cross-channel communications and has experience with strategy development, campaign planning and execution, and go-to-market effectiveness. She has firsthand knowledge of the impacts of data quality and works across the business to drive thought-leadership and prospecting efforts.

 

RishiRishi Patel Patel, Strategic Technical Manager – Experian Data Quality
Rishi has spent the last seven years working with clients to fulfill their data quality needs. Through his efforts, he has built considerable insight into the data quality market, specifically how organizations rely on customer data for commercial success. Rishi now works exclusively with our highest value accounts, providing market insight, data management advice, and implementation and usage best practices.

 
Collin ThigpenCollin Thigpen, Enterprise Account Director – Experian Data Quality
Collin is responsible for improving data quality and effectiveness within the enterprise market. He directs organizations on best practices associated with data capture, usage, and management, helping his clients recognize a host of benefits that drive cost reductions and business growth. He brings over 5 years of data management expertise along with close to 10 years of experience in solution selling and account management.

 

Moderated by Dianna Dilworth – Editor of The Marketer Quarterly

Dianna Dilworth

Dianna is a business journalist who has been covering marketing for more than a decade. A veteran business reporter with experience producing magazines, blogs, videos and online news. Dianna has served as Associate Editor at Direct Marketing News, and Editor at Mediabistro. Her byline can also be seen in Businessweek, MediaPost and The Architectural Record. Beyond writing, Dianna is a documentary film maker, her second film “Mellodrama” was an ‘OFFICAL SELECTION’ in Madrid, Buenos Aires and other festivals around the globe.

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