Join Chris Marriott at the Email Insider Summit
April 23 – 26, 2014 Ocean Reef Club, Key Largo, FL
On Friday, April 25th, Chris will be moderating a panel entitled “Getting Attribution Right”, where he and his panel will discuss the role attribution plays in how marketing dollars are allocated; how relying on last click interactions does not give brands the full picture of everything that came before the last click; and how brands can improve their attribution models to make sure email is given proper credit for the role it plays. Chris will be joined in this discussion by:
- Florence Ho, Senior Director, International Marketing & Loyalty, Wyndham Worldwide
- Nancy Shaver, Consulting Principal, Experian Marketing Services
- Kara Trivunovic, VP of Strategic Services, BlueHornet
Later that same day, Chris will also be leading a roundtable discussion on the subject of Email RFPs with conference attendees. He will be sharing learnings from the work The Relevancy Group does managing the RFP process for leading F500 brands. Participants in the discussion will be able to share their own experiences and gain insights from one another and Chris regarding best practices for conducting an RFP.