Free Webinar – Outsourced Marketing Analytics and Customer Segmentation
Tuesday, Aug 27, 2013 10 AM PDT, 1 PM EDT
In this Express Analytics free webinar, join Chris Marriott and David Daniels from The Relevancy Group will take you through the benefits of outsourcing marketing analytics. From big data to the practices of embracing strategic segmentation, The Relevancy Group surveyed over 260 marketing executives to discover the upside of outsourcing marketing analytics.
Attend this webinar and discover the findings from this new research report including:
– What organizational challenges exist in regards to data management and the deployment of
– How does poor data management and analytics impact marketing programs?
– How are marketing organizations using technology to manage their marketing analytics?
– What benefits do marketers hope to gain by outsourcing their marketing analytics?
– What are the obstacles in the way of widespread adoption of such solutions?