Chris Marriott and I are always fascinated with the notion of big data well before it became a buzz word. So we set out to figure out what data are marketers using, how often and how – as in what kind of technology. Express Analytics, sponsors this work, and Chris and I found some very interesting findings in our survey work, particularly on how a marketing organization deploys their data analysis approach. We found ROI in the cloud.
Interested? Then download this paper, and well let us know what you think.
Until then use your data assets and make them profitable at every send, click, turn and view.
Enjoy and be profitable