I’ll be speaking at B2B Leads Con in New York City on August 14th. I’ll be joined by Joel Book Principal, Marketing Research & Education at ExactTarget and Ali Swerdlow VP, Channel Sales & Marketing at LeadSpead where we will be presenting:
Experts in Email: 10 Tips to Provide Compelling Content
For today’s business marketer, email marketing is still the most effective tactic for generating B2B leads. As noted in a 2013 Lead Generation survey by Chief Marketer, 87.8% of the marketers surveyed said they plan to use email more than any other prospecting channel. Yet, the biggest challenge that B2B marketers face with their email efforts is consistently providing compelling content to engage customers. By identifying what information your customers want to receive at each stage of the buying cycle, knowing what objectives you want to achieve through your email communications and which pain points your business can help address, you can improve the number of leads, and more important the quality of the leads, you generate. Join us as we dive deep into email for the B2B marketer and share practical tips to jump start your efforts.
- Discover how to effectively use content-focused and promotional email
- Learn the true value of your subject line and how to master this component to improve open rates
- Understand how to engage your customers so they will follow through and take the next step
We hope to see you there!