Improving Email Acquisition – Site Registration

David Daniels

This is an excerpt from my recent ClickZ column.

Marketers are continually challenged to grow their lists; yet their best acquisition source, their own site registration pages, often aren’t optimized to be fully effective.

Although consumers are generally willing to share basic information about themselves, such as email addresses, my firm has seen in surveys that at least one-third of consumers abandoned online purchases because the site required registration prior to the purchase. Such a tactic may be necessary for content-oriented transactions, like news sites, but forcing a consumer to register appears to limit online transactions’ full revenue potential.

To maximize registration and opt-in page effectiveness, consider embracing the following tactics:

Continue reading at ClickZ for all of the tactics.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s