Join me and Dan Smith, SVP, marketing, ClickSquared, this webcast highlighting results from The Relevancy Group/ClickSquared 2012 Marketing Executive Survey. The webcast will also feature a comparison of results from the 2011 survey to the results of the 2012 survey. Register for this complimentary webcast.
This webinar will focus on the challenges of marketers and their desire to further integrate disparate marketing channels into a cohesive solution.
According to the research, 74% of the more than 400 marketers surveyed indicated they would like to use a cross-channel campaign management suite – a clear indication that they’re searching for a better way to aggregate customer data and improve communication. “For the second consecutive year, marketers are telling us they’re working in silos and rarely sharing customer data or best practices across their organization,” said David Daniels, CEO and Co-Founder, The Relevancy Group. “It’s no wonder that nearly three-quarters of them would like to adopt a single-source campaign management suite, recognizing its potential to help them achieve greatness.”