Webinar: How and Where to Leverage Social Marketing in The Customer Life-cycle 9/12/12 1PM ET

Register for this free GigaOm webinar on Wednesday 9/12/12 at 1 ET.

Learn how to use social marketing tactics strategically, throughout the entire customer lifecycle. In this GigaOm webinar, David Daniels, CEO of The Relevancy Group and Atri Chatterjee, CMO of Act-On, will provide detailed tactics on how to leverage and optimize the marketing mix across all channels, including:

  • How B2B marketers can leverage social marketing, and the vital best practices that must be enlisted
  • How to build a campaign attribution model, then properly measure marketing response across direct and social channels
  • Strategies for building lifecycle campaigns across multiple channels
  • Why social marketing is not the end-all when it comes to driving audience engagement
  • And more!


David Daniels                                   Atri Chatterjee
CEO & Co-Founder                             CMO
The Relevancy Group, LLC                  Act-On Software

Register today for this complimentary webcast featuring Act-On Software and The Relevancy Group, LLC

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