UK Votes to Leave the EU – David Daniels Live Blog

UK Votes to Leave the EU – David Daniels Live Blog

UK-EU2:16am ET 6/24/16 – UK Votes to leave the EU, The UK has voted to leave the European Union after 43 years in a historic referendum.  Leave won by 52% to 48% with England and Wales voting strongly for Brexit, while London, Scotland and Northern Ireland backed staying in the EU.  UKIP leader Nigel Farage hailed it as the UK’s “independence day” but the Remain camp called it a “catastrophe”.  Read More

2:27am ET 6/24/16  David Daniels writes … Democracy is a lovely thing, but UK leaving the EU will shake up world wide markets, at 2:27am ET on 6/24/16, The Hang Seng is off 959 or about 5% and The Japan Nikkei is off 1286.00 or about 7.92%; early morning trading indicates that markets may/should be closed as SHORTs are raining down right now. (I am not giving stock advice), just reporting the facts of the UK EU exit and Asia markets at this time.  Asia Market Data

2:40am ET 6/24/16  The UK currency (sterling/pound) is taking a beating. The pound is now below 1.37 exchange to US dollar, floor has been 1.34 Follow that 

3:09am ET 6/24/16 Markets are down around from -5% to -9% at this time when the UK markets open, and that site link is down right now … stay tuned.

3:16am ET 6/24/16 hearing that we are waiting on Prime Minister, David Cameron to come out and resign his post because of these measures, this will have tremendous impact not only locally but globally.

3:21am ET 6/24/16 Prime Minister, David Cameron has made tremendous progress in his tenure with equality.  He fought this campaign, thought that UK is better inside the EU union, and the UK people took a different path, but “I do not think that I should be the next captain” to steer them to this choice.  “Delivering Stability will be important, The Bank of England are taking Steps.”   “I have told the Queen … when to act on Article 50”  “Britain is a special country, … and “I love my country and will do what I can do for my country.”   UK Prime Minister Steps Down.

3:40am ET 6/24/16 Labour reaction to Cameron’s resignation, Angela Smith, a Labour MP,  tells the Telegraph: “Labour needs now to show that it can offer constructive opposition in what is going to be a period of terrible political and economic instability for the country. We need leadership that will do that and commit to the very difficult task of helping to unite a very seriously divided nation.”

3:47 AM ET 6/24/16 – Mark Carney, Governor, Bank of England (a US man) – talks about raising “$130 billion pounds raise recently and $600 billion pounds of liquidity plus we will add $250 billion pounds additionally if needed. We promise to function in short-term volatility.  That economy will adjust to new trade over time.”  paraphrasing, but there is access to capital and clearly an injection of it to the market immediately.   Market panic? gold is up.

4:08 AM ET 6/24/16 – EU in Country Markets, France and Germany are down – France CAC40 is off-7.99% today, Germany DAX is off 6.17% and UK FTSE is down at this time at -4,71%  They need help but at what cost? margin?

The Relevancy Group Announces First of its Kind Research on Identity Management and People Based Marketing

BOSTON, June 7, 2016 /PRNewswire/ — The Relevancy Group, a leader in market research and advisory, announces a new research report, State of Identity Management and Five Tips to Optimize in 2016.’ The Relevancy Group’s research evaluates the state of Identity Management including the adoption of Deterministic and Probabilistic methods that are necessary to empower People Based Marketing. In the first of its kind research the report determines which method of Identity Management is most effective in driving revenue.

Marketers are rapidly beginning to deploy Identity Management, which is the ability to establish and manage user identity across devices and channels, online and offline, whether using known and/or anonymous user data.

Co-author of the research and The Relevancy Group Principal Analyst Peggy Reinders, said, “Identity Management is necessary to enable People-Based Marketing, which involves targeting a specific individual across channels and devices, as well as more accurately finding look-a-like audiences.” Reinders added, “Identity Management also empowers a more accurate attribution and accounting of marketing results across Everychannel.”

The Relevancy Group CEO, Founder and co-author of the research, David Daniels stated, “I am thrilled to expand our research coverage area into this exciting area of Madtech, which is the phrase that we use to classify the marriage of Adtech and Martech. We are seeing tremendous marketer adoption of Identity Management technologies and significant investment from the vendor community.”

The report features a survey of 301 executives including data on key industries such as Financial Services, Media/Publishing, Retail and Travel/Hospitality. The paper is 6 pages with 4 graphics, 1673 words and is available for $499.00 or a discounted rate as part of The Relevancy Group Subscriber Series. For more information visit http://www.relevancygroup.com/shop.

About The Relevancy Group, LLC | www.relevancygroup.com | @RelevancyGroup

Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) combines original and thought-provoking market research with unrivaled advisory services. Producing research on email, social, mobile, omnichannel and identity marketing; TRG research helps companies compete more effectively within the broader digital economy. TRG measures consumer and executive behaviors to develop strategies that optimize a return on marketing investments. All TRG Analysts have a minimum of 15 years of experience in digital marketing. As a trusted advisor to leading organizations, TRG works with the largest vendors and brands as well as early stage companies where marketing and advertising intersects. TRG assists vendors in generating leads and developing a market presence. TRG produces dozens of surveys, research reports and webinars annually as well as publishes the digital magazine for marketers by marketers, The Marketer Quarterly, that is available for free with registration online www.marketerquarterly.com, and through the MQ app on iTunes, Google Play and Amazon.

New Research: State of Identity Management and Five Tips to Optimize in 2016

State of Identity ManagementAs part of our Research Subscriber Series, we evaluate the state of the Identity Management. These technologies are necessary to empower People Based Marketing and marry CRM known customer data to anonymous customer data to recognize customer identity across channels and devices.  We investigate the methods of Identity Management and adoption rates and offer tips to accelerate Identity Management optimization.  In a first of its kind research, we measure which Identity Management methods, Deterministic or Probabilistic Identification are more effective in driving revenue. 6 pages, 4 graphics, 1673 words.  Learn More. This report is available for $499.00 or at a discounted rate as part of our Research Subscriber Series.

Learn More

The Marketer Quarterly Issue 10 – The State of the Union, 2016

Issue 10 of The Marketer Quarterly, the digital magazine for marketers by marketers is now available online and via The Marketer Quarterly apps.

The Marketer Quarterly Issue 10Given it is an election year, we take a look at political marketing in 2016.  We also take a look at the state of the marketing union with an excerpt of The Relevancy Group trend reports on email marketing, social marketing and identity management.

There are fantastic CMO interviews with Heineken and Hilton and we also go deep with Benjamin Moore and Hotels.com

Get the this issue with a free subscription.

Recapping Oracle’s Modern Marketing Experience

By Peggy Reinders  Principal Analyst – The Relevancy Group

For years I’ve been listening to my husband talk about Oracle Open World. Ever since he joined the Business Intelligence Consulting industry 20 years ago, he’s been religiously attending the event and bragging about the concerts at Treasure Island.

Oracle MMEI, on the other hand, have been part of the Digital Marketing industry for 18 years. This includes working for the famed DoubleClick in New York City back in the early days of Internet advertising.

Our industries have been siloed for years. Digital marketing people don’t generally work with data warehousing people. But in 2014 Oracle acquired BlueKai. And that’s when I turned to my husband and said, “Our worlds are colliding!”

So last week it was my turn. For the first time I attended Oracle’s Modern Marketing Experience in Las Vegas. And quite the experience it was! We heard a fantastic keynote from CEO Mark Hurd who talked about corporate revenue growth coming from “share shift” as opposed to market growth. And the 3 keys to share shift? Lower prices, better products, or better service.

We also heard from Troy Carter, a talent manager in the music industry as well as tech entrepreneur. Troy helped catapult Lady Gaga’s career to legendary success. He credits “artistic democracy” to the rise of social platforms like YouTube, Facebook, and Twitter which allowed Lady Gaga to reach audiences outside of radio. He ended by saying that “People remember how you made them feel. You need to nurture that relationship.”

Oracle Social LoungeIn addition to hundreds of sessions from well-known brands such as Lexus and Intuit, we also had a social lounge with nitro coffee on tap! And musical performances from Bastille and the GooGoo Dolls.

But the biggest takeaway from Oracle’s Modern Marketing Experience was recognizing the position they’re in to potentially lead the Marketing Cloud providers with their breadth of integrated products. Over the last several years, Oracle has been acquiring industry-leading best of breed technology and data providers. And the depth and strength of their product offerings really came through at the event.

Last week Oracle announced their integration between Maxymiser and Responsys. They also announced the ability for Responsys customers to leverage their Business Intelligence product to allow for easier performance reporting (hello BI husband!). If “share shift” will drive growth, Oracle’s product suite can help organizations nurture their customer relationships through better products and service. If they continue to integrate their acquisitions, Oracle’s full tech and data stack could be poised to lead the marriage of AdTech and MarTech. Better yet, that union will ultimately drive marketers to fulfill the holy grail of one to one marketing. Exciting stuff for marketers like me that have been waiting for this moment for almost 20 years!

Great job with the Modern Marketing Experience event Oracle! My first experience was a memorable one.

The Relevancy Group Announces New Research Subscriber Series

For Immediate Release                                Contact: 877-972-6886/ media@therelevancygroup.com

The Relevancy Group Announces New Research Subscriber Series

April 27, 2016 (Boston, MA) – The Relevancy Group, a leader in market research and advisory, announces The Relevancy Group Research Subscriber Series. The Relevancy Group Research Subscriber Series provides an affordable way for businesses to purchase a subscription to a bundle of new market research reports.  These bundles provide a substantial discount of what it would cost to purchase these reports individually.

These original reports feature new data and research from our principal analysts and senior staff members.   The research covers three distinct coverage areas and includes inquiry time with the analyst authors.

  • Everychannel Marketing/Email Marketing – Lead by tenured industry analyst and Relevancy Group CEO David Daniels. Topics covered include: Email Marketing, Data Management, Services and Agencies and more.
  • Identity Management – Lead by tenured advertising, marketing expert and Relevancy Group Principal Analyst Peggy Reinders. Topics covered include: Identity Management, MadTech (Adtech meets Martech), DMPs, People Based Marketing and more.
  • Social Marketing – Lead by tenured marketer, business leader, digital anthropologist, and Relevancy Group VP of Research and Principal Analyst Nick Einstein. Topics covered include: Social Marketing, Social Publishing, Customer Experience and more.

“This year we will produce 20 original reports in this series, which is in addition to the dozens of custom research reports that we will publish” said David Daniels, CEO and Founder of The Relevancy Group.  Daniels also said “I am thrilled to be collaborating with our team to produce the highest quality research that will document trends and offer optimization strategies.”

Reports already published in the series include The Relevancy Ring, ESP Buyer’s Guide 2016, The Social Landscape: The State of Social Marketing 2016 and State of Email Marketing Industry and Five Tips to Optimize in 2016.

For more information on The Relevancy Group Research Subscriber Series visit www.relevancygroup.com

About The Relevancy Group, LLC | www.relevancygroup.com | @RelevancyGroup

Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) combines original and thought-provoking market research with unrivaled advisory services. Producing research on email, social, mobile, omnichannel and identity marketing; TRG research helps companies compete more effectively within the broader digital economy. TRG measures consumer and executive behaviors to develop strategies that optimize a return on marketing investments. All TRG Analysts have a minimum 15 years of experience in digital marketing. As a trusted advisor to leading organizations, TRG works with the largest vendors and brands as well as early stage companies where marketing and advertising intersects. TRG assists vendors in generating leads and developing a market presence. TRG produces dozens of surveys, research reports and webinars annually as well as publishes the digital magazine for marketers by marketers The Marketer Quarterly, that is available for free with registration online www.marketerquarterly.com, as well as through the MQ app on iTunes, Google Play and Amazon.

The Relevancy Group Research Subscriber Series

The Relevancy Group Research Subscriber Series provides an affordable way for businesses to purchase a subscription to a bundle of new market research reports.  These bundles provide a substantial (28%) discount of what it would cost to purchase these reports individually.

These original reports feature new data and research from our principal analysts and senior staff members.   The research covers three distinct coverage areas and includes inquiry time with the analyst authors.

Email MarketingEverychannel Marketing/Email Marketing

Lead by tenured industry analyst and Relevancy Group CEO David Daniels. Topics covered include: Email Marketing, Data Integration, Data Hubs, Data Hygiene, Services and Agencies, Real-time Data, Multi-channel Marketing, Database Marketing, Direct Marketing, Martech, Recommendation, Machine Learning, Customer Experience.

Identity MarketingIdentity Management

Lead by tenured advertising and marketing expert and Relevancy Group Principal Analyst Peggy Reinders. Topics covered include: Identity Management, MadTech (Adtech meets Martech), DMPs (Data Management Platforms), Display Targeting, People Based Marketing, Recommendation Engines, Customer Experience, Advertising, Programmatic, DSP (Demand Side Platform)

Social MarketingSocial Marketing

Lead by tenured marketer, business leader, digital anthropologist, and Relevancy Group VP of Research and Principal Analyst Nick Einstein.  Topics covered include: Social Marketing, Social Publishing, Customer Experience, Social Listening, Closed Network Targeting, Marketing Attribution and Analytics, Real-time Data, Mobile Readiness

Subscribe Early and Enjoy A Massive Discount

The 2016 Research Subscriber Series features 20 reports that include shorter Trends and Tactics Reports, longer Benchmark Reports, as well as the most comprehensive Relevancy Ring Buyer’s Guide Reports.  The individual price for these reports range from $499.00 to $2495.00 but charter members to the Research Subscriber Series get the 20 reports across all three coverage areas for a $20,000.00 annual subscription.  Contact us for a complete research agenda and custom pricing to purchase just two coverage areas.

2016 Research In The Subscriber Series Includes the Following: