Webinar Wednesday’s from The Relevancy Group

Join The Relevancy Group every Wednesday for a free webinar on different marketing topics.Register, all events will be recorded so you can hear it later. Webinar WednesdaysAll Webinar Wednesday’s start at 1:00PM ET. Register for these are the upcoming webinars.

10/19 – The Email Agency Buyer’s Guide 2016. A Presentation of The Relevancy Group’s 2016 Email Agency Buyer’s Guide. The guide analyzes seven email marketing agencies that include: BrightWave, Epsilon, Inbox Marketer, Merkle, Trendline Interactive, WhatCounts and Zeta/Acxiom Impact. We will be discussing agency services market trends.

10/26 – The Value of Adaptive Content: Tactics to Optimize Email Marketing. Join this free webinar with The Relevancy Group’s David Daniels and PowerInbox’s Jeff Kupietzky present new data on the value of adaptive content. You will learn: New data on email marketing trends, Details on contextual marketing, Value and ROI models when implementing contextual marketing and more.

11/2 – The Value of Competitive Intelligence. Based on new first of its kind research, The Relevancy Group investigates the value of Competitive Intelligence Applications (CIA), as well as spending, adoption, challenges and best practices for selecting a CIA partner. Marketers must invest in Competitive Intelligence Applications (CIA), and implement a systemic process to harness the value of such insight.

11/9 – Post Election Holiday PlanningLeveraging the latest consumer data from The Relevancy Group we look at the potential impact that election results have on holiday spending. We will be joined by Zeta’s head of strategy Andrea Orvis-Holden who will be discussing holiday strategies and reacting to our latest consumer survey data. 

11/16 – All About Consumers: Behaviors and Attitudes. A presentation of recent consumer survey data from The Relevancy Group. We will share consumer email, social and general online shopping usage behavior and provide a glimpse into new research from our upcoming research.

The Value of Competitive Intelligence

The Value of Competitive Intelligence

edatasourceWritten by David DanielseDataSource, Competitive Intelligence Applications, CIA, ROI, Value

About: Published in October 2016, First of its kind research, The Relevancy Group investigates the value of Competitive Intelligence Applications (CIA), as well as spending, adoption, challenges and best practices for selecting a CIA partner. Marketers must invest in Competitive Intelligence Applications (CIA), and implement a systemic process to harness the value of such insight. While one-off projects and market research methods can be helpful, they will not bring the same impact that providers of CIA can deliver. Marketers utilizing CIA enjoy 3x more monthly email revenue than marketers that do not invest in these applications.

We address these topics:

  • The importance of Competitive Intelligence and the tools that are currently utilized
  • Best practices on selecting a Competitive Intelligence Application (CIA).
  • How much should marketers be budgeting for Competitive Intelligence?
  • What are the expected returns on CIA investments?
Report Excerpt: 
If you have not put aside budget for competitive intelligence endeavors you should. Why? Most marketers that invest in this endeavor spend $125,000.00 dollars annually. This approach across all formal and informal tasks may include things such as conferences, association and CIA investments. Clearly, marketers that are not investing in this area are likely to miss out on optimization opportunities and be left behind their competitors. The spending also indicates and underscores that this intelligence is soon to move beyond emerging market sector to perennial budget item served by CIA providers.
The Research: 9 pages, 7 graphics, 2865 words

Quantifying the Rise of Mobile Apps & The Value of Deep Linking

Quantifying the Rise of Mobile Apps & The Value of Deep Linking

Branch Deep LinkingWritten by Nicholas Einstein, David Daniels

Branch, Mobile Apps, Deep Linking, Email Marketing, Deferred Deep Linking

About: Published in September 2016, This is the first of its kind research on the topic of deep linking and deferred deep linking. We investigate the rise of mobile apps and the necessity for email marketers to utilize new technology to support deep linking to optimize the mobile email experience. The research outlines mobile app adoption by marketers as well as challenges, aspirations and spending on mobile marketing endeavors. The research provides thorough analysis of deep linking for email marketing including adoption and the value and ROI of utilizing tactics to ensure deep linking works properly.

We address these topics:

  • Adoption of mobile app marketing in comparison to other marketing channels
  • Best practices to imporve the mobile app experiences today
  • How to prioritize deep linking investments and justify them through ROI analysis
  • The role of contextual data in the mobile app email marketing experience.
Report Excerpt: 
Respondents to the TRG Summer Executive Survey rated their mobile app among the most effective channels for driving revenue for their business. When asked to “rate the effectiveness of each channel in terms of delivering revenue results for your business,” more than 75 percent rated their app as being highly or somewhat effective. This high rank puts mobile higher than stalwart channels like paid search and direct mail.
The Research: 8 pages, 5 graphics 2663 words.

Dreamforce 2016 by Peggy Reinders

by Peggy Reinders

May the force be with you! With Dreamforce that is. Marc Benioff and his conference team are a force greater than the Jedi to reckon with. Each year the content, products, and vibe keep getting better. There’s no need to awaken the force – it’s always present in the feel-good powerhouse Marc has built.

DreamforceThis year’s theme was two-fold. ‘Become a Customer Trailblazer’ (by using Salesforce products to connect to your customers in a new way) and ‘Be Your Best’ (in other words, slow down and be mindful!)

As an Analyst covering customer identity management (the integration of Adtech and Martech or #Madtech), I was excited to learn about their current position with Advertising.  In comparison to other cloud providers, Adtech has not been their strong suit, so the timely acquisition of Data Management Platform Krux made things that much more interesting this year.

As a mindful practitioner trained in the Mindful Schools curriculum, I was also eager to see how mindfulness and meditation would be integrated into the fabric of the event.  We’re used to seeing mindfulness at events like Wisdom 2.0.  But Dreamforce?

In the spirit of present moment awareness, here’s what caught my eye at #DF16.

  1. Salesforce Einstein: Albert Einstein was everywhere- the mascot, the quotes, and in the product. Salesforce Einstein (the product) is an artificial intelligence platform intended to be your personal data scientist. In the sales cloud, Einstein can combine data from email, calendars, social platforms, salesforce, etc. and predict which leads a salesperson should call first based on probability of close rate.  In the marketing cloud, Einstein can create predictive journeys.  Predictive modeling is not new to marketing. But what sets Einstein apart is the ability to make predictions based on images. If I were to post an image to Facebook of my tattered Aldo boots, Einstein could see the image in Salesforce Social Studio, recognize it as an Aldo shoe, and then recommend to Aldo that they send me an email asking what happened to my boots. Pretty cool stuff for a frequent Aldo shoe buyer like myself!
  1. Lightning: Living in San Francisco, I was excited to learn about Lightning because it’s something I rarely see these days! With all the hype, bottom line is that Lightning allows you to build apps without code, provides a consistent look and feel across the cloud products (sales, service and marketing), and enables single sign on across all three interfaces.  Hmmm….. not as exciting as I had hoped.  Although ease of use (and speed as Salesforce would say) is still very important in the integrated product world.
  1. Krux/Advertising Studio: Mum was the word on the Krux acquisition.  There were logo placements in powerpoints, but little conversation about how they’ll fit into the Salesforce family.  The deal closes in Nov so we should expect to hear more then. Krux aside, Salesforce did a nice job showcasing their current Advertising Studio integrations.  What started out as Facebook now includes LiveIntent, Google, Instagram, and Twitter.  LiveIntent was the popular partner at the show.  Their identity based platform unlocks the addressable media channel in email newsletters.  As someone who worked on the original version of a similar product in 2000 (DARTmail for Advertisers/DARTmail for Publishers), I was happy to see that the benefit of integrating advertising with email is finally coming to fruition.  #Madtech
  1. Mindfulness: I never imagined I’d be walking through the Dreampark and would run into an Engaged Mindfulness Zone.  Buddhist monks were leading a meditatiDreamforce monkson session and I loved it!  This year Dreamforce was filled with mindfulness sessions, a meditation room, and even a day of compassion to help people learn about the benefits ofmindfulness.  The most mindful moment happened during Benioff’s keynote as he touted the need for mobile software and being connected.  He asked the crowd to raise their hands if they had a smart phone.  The only ones not to raise their hands were the monks!  “Oh, the monks are not raising their hands. They do not do more than one thing at a time. They’re breathing and relaxing. Saddest moment of the keynote,” he said.  Ha! Sad, but funny.

Another Dreamforce under my belt!  Oncedreamforce again, I came away educated, connected, mindful, and inspired to make the world a better place.  A big thanks to Marc and the entire Dreamforce team.

Until next time!


The 2016 Marketer Quarterly Marketing Awards

TMQ AwardsThe 2016 Marketer Quarterly Marketing Awards

Submit your best marketing and advertising efforts of 2016 and you may be recognized as a TMQ Award winner in Issue 12 of The Marketer Quarterly (TMQ) digital magazine, a magazine by marketers for marketers.

Submissions will be judged by the market analysts and consultants from The Relevancy Group in a quantifiable scorecard driven process. Submissions will be judged on variety of attributes including relevance, utilization of data, creative, strategy among other category specific characteristics.

You can submit to more than one category. To do so, you will need to fill out this form multiple times, one for each category you want to enter. Each submission is subject to a $200.00 entry fee. Upon submitting this form, you will be asked to enter a valid credit card for processing.
Each category will have at least one winner, however some categories may have industry winners, i.e. travel, retail, etc. The submission deadline is 10/23/16.

Submission Categories – Email Marketing Awards 2016
1. Best Newsletter
2. Best Welcome Email/Email Series (i.e. Onboarding, lifecycle messages to convert actions)
3. Most Innovative Email (i.e. Utilization of video, animation, real-time data, location data)
4. Best Triggered Email (i.e. Browse abandon, abandon cart, re-targeting, alerts)
5. Best Offer (i.e. Coupons, daily deal, promotion)
6. Best Loyalty Member Email/Offer (i.e. Statements, offers, redemption)
7. Best Subject Line (i.e. Results oriented, your open/read rate has improved)

Submission Categories – Digital Marketing and Advertising Awards 2016
8. Best Display Ad
9. Best Retargeting (i.e. Display targeting)
10. Best Madtech (i.e. use of CRM data in advertising efforts, i.e. Facebook Custom Audiences)
11. Best Social Marketing Campaign
12. Best Use of Video (i.e. YouTube, or general usage of Video in advertising)
13. Best Cross-Channel Campaign (i.e. Coordinated marketing across channels)
14. Best Mobile Campaign (i.e. Utilization of mobile app, location, push messages, deep linking)

Submit Your Best Today

New Webinar – Best Practices For Email Marketing in the Mobile Age

Free Webinar on The Best Practices Fro Email Marketing in the Mobile Age

Branch, The Relevancy GroupJoin The Relevancy Group and Branch to discuss the major findings from a recent executive marketer survey on mobile marketing and learn the best practices to optimize email marketing for the app-addicted consumer.

September 29th at 11:00 PDT and 2 EDT, Register for the webinar. We’ll be recording it just in case you miss it.

In this webinar, you’ll learn:
Which marketing channels deliver the best bottom-line results for various verticals
How to overcome the biggest challenges for developing a cross-channel marketing strategy, such as email-to-app attribution that integrates email marketing with app marketing
The implications from a broken mobile user experience and single-channel mobile marketing strategy
The best practices to optimize email marketing with deep linking to improve consumer experience and maximize revenue opportunities
Hear the about the research from the architects of the hypothesis, David Daniels CEO and Nick Einstein VP of Research from The Relevancy Group. Along with Eric Stein, CRO at from Branch, you will get the research, the ROI proof and the best case studies to help every marketer optimize their email and mobile app experience. Join us to hear solutions to address one of the top challenges for digital marketers today. Growing app utilization!

Register today!

The Relevancy Ring – Email Agency Buyer’s Guide 2016

The Relevancy Ring, Email Agency Buyer’s Guide 2016

Written by David Daniels, Nick Einstein, Peggy Reinders
TRR-Email Agency GuideEmail Marketing Agency, Buyer’s Guide, ESP, Vendor Selection, Agency
About: Published September 2016. Our 2016 Email Agency Buyer’s Guide, analyzes seven email marketing agencies that include: BrightWave, Epsilon, Inbox Marketer, Merkle, Trendline Interactive, WhatCounts and Zeta/Acxiom Impact. All were evaluated over 4 months using our patent pending Relevancy Ring methodology.

We answer these key questions:

– What are the marketer’s top considerations when selecting an email marketing agency?
– What are the average services hourly rates and how do they compare to ESP (Email Service Provider) services prices?
– Which agencies have the highest customer satisfaction and are most qualified to meet marketer demands?

Report Excerpt: Some marketers are turning to agencies for help, many more will hire these companies in the coming 12 months. Most marketers cite industry expertise and always-on client support in their email marketing agency selection criteria. The need to harness disparate and real-time data also top marketer tactics and aspirations. These findings further underscore the need for outside experts that can implement the latest data-driven strategies. An excerpt including vendor profiles can be found in issue 11 of The Marketer Quarterly. Free registration required.

The Research: 25 pages, 12 Charts, 8,831 words. Part of our Research Subscriber Series.

Item: TRGSS0516 | Email Marketing Research

Learn More