Industry analysts attend a lot of conferences. We participate in a wide range of industry events, vendor events, and trade shows of all sorts. Sometimes the travel and long days are rough, but the tradeoff is exposure to new technology and access to the people who built and use it, which is highly valuable no matter what business you’re in. As I work with David to plan our 2019 event schedule, here are a few upcoming conferences that are on our radar and may be worth considering for you.
- Dreamforce – September 25-28 – If you haven’t already booked your hotel room for this year’s Dreamforce, you’ll likely be staying in Sacremento. The city of San Francisco will be overrun next week for the largest vendor event of its kind; if you’ve never been, you should consider it for next year.
- Email Spotlight – October 10 – Hosted by BrightWave, this single evening event coming up in Atlanta will feature 15+ leading email vendors and is sure to be excellent [David will be participating].
- Email Insider Summit – December 9-12 – Produced by MediaPost and hosted at the beautiful Stein Eriksen Lodge in Park City, Utah, this is a great place to connect [and re-connect] with many of the top minds in the space; always plenty of cocktail and chairlift time.
- Email Evolution Conference – April 24 – 26 – David and I have been attending and participating in EEC since its inception and it has always been an excellent event. This year will be the first in Savannah.
- EiQ – March 3 – Billed as ‘The Intelligent Email Gathering,” David and I have been in attendance and participated in previous years and the conference has been excellent. Certainly worth considering if you’re near Atlanta or hungry for great content.
I’ll be checking back in with a more complete list as we plan our schedules and you can always check our events page for up to date info on where we’ll be.
Email Marketers Who Use Artificial Intelligence Report Better Results
Last week I teased this research with a webinar promotion on the same topic. This one is a favorite, exploring AI and email deliverability. Layers of complexity and many months went into this piece. I am thrilled to be the first to research AI and email deliverability and document these results.
Today we are releasing the full research report in advance of the free webinar on September 26th at 1:00 PM ET.
Sponsored by Return Path, the report illustrates how AI-powered deliverability solutions can enhance outcomes for marketers while eliminating tedious and repetitive tasks from their daily lives. Research findings also highlight improved effectiveness for marketers using AI-driven email marketing tactics versus those that rely on humans alone.
“As the email industry continues to evolve, marketers are looking for more than just monitoring and best-practice based recommendations. They’re demanding real, effective solutions to the problems they face every day,” said Return Path CEO Matt Blumberg.
At The Relevancy Group, we are excited by the significant potential for AI in the email marketing space—and especially its ability to drive more valuable inbox experiences.
Download the research and attend the webinar when we will be digging into the details of this data-driven report as well as showcasing Return Path’s EmailDNA offering.
If you have any questions about the research or methodology, follow and message us on Twitter. Otherwise, I will see you on the webinar.
Wishing you all the best,
Optimizing Email Deliverability with AI
AI (Artifical Intelligence) is being used to optimize many marketing and advertising disciplines with impressive results. Return Path recently sponsored new Relevancy Group research to investigate how email deliverability can be improved with AI. This new research highlights how inbox placement can be optimized by utilizing AI.
Join us on September 26th at 1:00 PM ET for a free webinar on this new research, title Optimizing Email Deliverability with AI. Register and get a recording of the webinar and a copy of the research.
The webinar will address these questions:
• What is the state of email deliverability in 2018?
• Why do consumers engage with email marketing?
• Why is engagement important to improve email deliverability and inbox placement?
• Are marketers ready to embrace machine learning-powered AI solutions?
• How can artificial intelligence (AI) be utilized to improve email deliverability?
• What benefits can marketers expect from utilizing AI for email deliverability?
• David Daniels, CEO & Founder – The Relevancy Group
• Nicholas Einstein, VP of Research – The Relevancy Group
• Tom Sather, Sr. Director, Research – Return Path
Register and you’ll receive an email with a link to the recording of the webinar, even if you can’t attend at the specified date and time.
Exciting news crossed the wire this morning with the announcement that Trendline Interactive has acquired Inbox Pros. Trendline has been featured in every email agency buyer’s guide we have published and has always impressed us with the quality, depth, and breadth of the services they offer. We also have great respect for Chris Arrendale and the team at Inbox Pros who have a proven track record and a stellar reputation.
This move adds top shelf deliverability, privacy, and compliance services to the Trendline Interactive menu, making them that much more attractive to enterprise marketers looking for a comprehensive services solution.
Enterprise marketers today need to be strategic about deliverability, privacy, and compliance, as they juggle data between programs, systems, and countries, and having these types of services integrated with their agency team, could make a lot of sense for many. We’ve also noted that delivery rates have been trending down over the past several years, and have advised senders to allocate more resources towards deliverability data and services.
We’re looking forward to talking more about this partnership in our 2018 Email Agency Buyer’s Guide which will be publishing in Q4.
As we enter the Labor Day weekend, I am reminded of how hard email marketers work. Earlier this year we published “The Email Marketing Automation Imperative,” and we found that marketers automate just thirty percent of their email marketing messages. While this has increased year-over-year the data indicates that email marketing remains labor intensive.
The research answers these key questions:
• How are marketers embracing email automation?
• How does email automation transcend triggered mailings in 2018?
• What role does real-time data have in automation and does such an approach make a difference?
The research’s key findings:
Triggered email marketing utilization increased slightly year-over-year. Of those marketers utilizing triggered mailings, the majority automate less than 30 percent of their email efforts. Triggered mailings are ideal for customer journeys that have pre-set events or actions. Email automation transcends triggered mailings. Many ESPs have advanced to deliver solutions that leverage real-time data, which personalize the customer experience at the individual level. Given these solution enhancements, marketers must think about email automation more broadly and data indicates that they are. When asked about their top email marketing tactics, targeting email subscribers with online advertising was No.2 on their list. Email automation via real-time data creates head-count efficiencies, but also improves effectiveness. Email automation via real-time data outperforms a traditional segmented email send.
Buy the report or get it with a subscription. Enjoy a well-deserved labor day holiday weekend!
After a brief summer hiatus, Webinar Wednesdays will be back on September 5th with a much-anticipated broadcast sponsored by RedPoint Global. Steve Zisk from RedPoint will join David and me to dig into some of the key findings from our recent research on Customer Data Platforms (CDPs) and explore some key customer use cases.
As my last several blog posts indicate, I’m extremely excited about the CDP landscape at the moment and will do my best during this webinar to articulate exactly why.
If you have any specific questions you’d like to address during the webinar, feel free to reach out to me in advance, and please join us next Wednesday [register for the webinar even if you can’t make it live; we’ll be sending all registrants a copy of the research and a link to the webinar recording].
Wishing everyone a wonderful Wednesday!
A Day in the Life of the CMO – Shinesty
Since we launched The Marketer Quarterly in 2014, ‘A Day in the Life of the CMO’ has been the reader’s favorite. MQ Issue 18 is no different and features an interview with Shinesty’s CMO Jens Nicolaysen. I met Jens at the 2018 EIQ event where he presented some of the humourous irreverant email and branding that Shinesty is known for.
Below my colleuage and Editor of MQ, Dianna Dilworth interviews Jens.
Shinesty CMO Jens Nicolaysen does his best work early in the morning so he’s usually at
his desk by 7 AM. This gives him a couple of uninterrupted work hours before the day gets crazy and the meetings start backing up.
Like most CMOs, no day is typical for Nicolaysen. His main objective is to grow the brand through different channels, and increase scale. This requires him to support his teams across channels and identify what is and isn’t working and evolve accordingly. The marketing team’s job is to think of funny and engaging ways to talk about their products and coming up with the best ways to put these messages in front of people.
Sometimes that’s social, paid search, email or a blog post. The company has been growing sales and its product collection since launching in 2014.
“As we continue to scale, we look at what’s working really well for us in a given channel with a given content strategy; finding what the next thing will be,” says Nicolaysen. “It’s all about finding the right person to lead the right channel, and championing those people.”
Read the rest in MQ Issue 18