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Posts from the ‘Speaking/Events’ Category


Join Chris Marriott at the Email Insider Summit

Join Chris Marriott at the Email Insider Summit
April 23 – 26, 2014 Ocean Reef Club, Key Largo, FL

On Friday, April 25th, Chris will be moderating a panel entitled “Getting Attribution Right”, where he and his panel will discuss the role attribution plays in how marketing dollars are allocated; how relying on last click interactions does not give brands the full picture of everything that came before the last click; and how brands can improve their attribution models to make sure email is given proper credit for the role it plays.  Chris will be joined in this discussion by:

  • Florence Ho, Senior Director, International Marketing & Loyalty, Wyndham Worldwide
  • Nancy Shaver, Consulting Principal, Experian Marketing Services
  • Kara Trivunovic, VP of Strategic Services, BlueHornet

Later that same day, Chris will also be leading a roundtable discussion on the subject of Email RFPs with conference attendees.  He will be sharing learnings from the work The Relevancy Group does managing the RFP process for leading F500 brands.  Participants in the discussion will be able to share their own experiences and gain insights from one another and Chris regarding best practices for conducting an RFP.


Free Webinar – Outsourced Marketing Analytics and Customer Segmentation

Free Webinar – Outsourced Marketing Analytics and Customer Segmentation

Express Analytics

Tuesday, Aug 27, 2013 10 AM PDT, 1 PM EDT

In this Express Analytics free webinar, join Chris Marriott and David Daniels from The Relevancy Group will take you through the benefits of outsourcing marketing analytics.   From big data to the practices of embracing strategic segmentation, The Relevancy Group surveyed over 260 marketing executives to discover the upside of outsourcing marketing analytics.  

Attend this webinar and discover the findings from this new research report including:

-        What organizational challenges exist in regards to data management and the deployment of

marketing intelligence?

-        How does poor data management and analytics impact marketing programs?

-        How are marketing organizations using technology to manage their marketing analytics?

-        What benefits do marketers hope to gain by outsourcing their marketing analytics?

-        What are the obstacles in the way of widespread adoption of such solutions?

Join us on Tuesday, Aug 27, 2013 10 AM PDT, 1 PM EDT to discover the benefits of Outsourcing Marketing Analytics.



Webinar – The Future of Email Marketing: Five Trends to Anticipate

The Relevancy Group, LLC Join The Relevancy Group CEO David Daniels and VP of Services Chris Marriott, on August 29th at 1 ET for a free webinar titled The  Future of Email Marketing: Five Trends to Anticipate. In this webinar brought to you by Plan to Engage, David and Chris will  discuss five emerging trends that will impact consumers and marketers alike. David will provide survey data to illustrate  marketer’s top priorities and highlight which tactics are driving marketer success. This fun and informative session will  provide a forward looking outlook and also prescriptive advice on which strategies to embrace.

Register Today



Upcoming Events – The Relevancy Group Tour

Upcoming Appearances, Meet The Relevancy Group on this 2013 tour

We are speaking in cities around the world, but if you can’t meet us in these cities, then stay tuned to this blog, where we will highlight our upcoming webinars and virtual experiences.    But for now you can find the leadership of The Relevancy Group in these cities soon.

David Daniels SpeakingAugust 14th – NYC – B2B Leads Con David Daniels speaks on an expert email panel including ExactTarget’s Joel Book and LeadSpend’s Ali Swerdlow when we share about 10 tips to provide compelling content.

September 17th – Washington D.C. – ESPC Annual Meeting Along with the  FTC Commissioner, David Daniels keynotes the annual meeting of the Email Sender and  Provider Coalition (ESPC).

September 18th – Stockholm Sweden – Apsis E+Mail Marketing Evolved 2013 Chris Marriott
presents proven email strategies for maximum results.

October 12th – Chicago, IL – DMA Annual 2013Chris Marriott Connecting with Subscribers: Content Management for Email Marketing

Chris Marriott

Come visit and meet the Leadership of The Relevancy Group, LLC   Otherwise we will see you soon.

We offer a variety of solutions, we manage relationships, we deliver value.

We are The Relevancy Group, LLC – please do ask your questions … we will take them now.

Contact us today to see how we can help you be relevant.


Join Me at B2B Leads Con August 14th, NYC

I’ll be speaking at B2B Leads Con in New York City on August 14th.   I’ll be joined by Joel Book Principal, Marketing Research & Education at ExactTarget and Ali Swerdlow VP, Channel Sales & Marketing at LeadSpead where we will be presenting:

Experts in Email: 10 Tips to Provide Compelling Content
For today’s business marketer, email marketing is still the most effective tactic for generating B2B leads. As noted in a 2013 Lead Generation survey by Chief Marketer, 87.8% of the marketers surveyed said they plan to use email more than any other prospecting channel. Yet, the biggest challenge that B2B marketers face with their email efforts is consistently providing compelling content to engage customers. By identifying what information your customers want to receive at each stage of the buying cycle, knowing what objectives you want to achieve through your email communications and which pain points your business can help address, you can improve the number of leads, and more important the quality of the leads, you generate. Join us as we dive deep into email for the B2B marketer and share practical tips to jump start your efforts.

Key Takeaways:

  • Discover how to effectively use content-focused and promotional email
  • Learn the true value of your subject line and how to master this component to improve open rates
  • Understand how to engage your customers so they will follow through and take the next step

Register before July 27 and save $300.00

We hope to see you there!







Webinar: Reimagining Email Within the Connected Customer Experience

Merge Ahead – 5 Ways Companies are Reimagining Email Within the Connected Customer Experience

Free Webinar | Wednesday, May 15 | 11:00AM Pacific | 2:00PM Eastern

Join me and Sitecore to learn five ways companies are innovating with email to enrich the connected marketing journey.

You’ll learn how to:

  • Engage prospects by emailing personalized content based on their past website behavior
  • Continue conversations from multiple marketing channels to keep prospects engaged as they move through the funnel
  • Optimize for mobile using the latest innovations for tailoring content presentation for mobile devices
  • Determine ROI of content through new ways of email testing

Register Today



David Daniels, CEO of The Relevancy Group, and former VP and Principal Analyst at Forrester Research

Christopher Nash, Senior Business Optimization Consultant, Sitecore


Webinar: Five Tips To Drive Cross-Channel Marketing Profitability

TRG Connected Marketing

In this eConsultancy JUMP Webinar: Five Tips To Drive Cross-Channel Marketing Profitability, featuring The Relevancy Group CEO/Co-Founder David Daniels and ClickSquared VP of Marketing Kerry Reilly you will learn the latest trends and tactics to drive marketing profitability across channels.

Register here for this free webinar on May 9th, at 12 noon EDT.

In this ClickSquared, The Relevancy Group CEO and long-time industry analyst David Daniels will share five best practices to advance cross-channel marketing profitability.    David will discuss the latest trends and present new executive survey data from March, 2013.  This webinar will provide insight on the latest developments in cross-channel marketing and tactics to improve relevance and engagement.

Attend this webinar and learn:

·         The benefits of using real-time data

·         Tactics for improving email relevance and response rates

·         Mobile marketing optimization strategies

·         Suggestions on optimizing the marketing organization to improve collaboration

·         Audience segmentation, targeting examples and more


David Daniels and Kerry Reilly

Register Today for this free May 9th Webinar

Speakers Bio

David Daniels – CEO & Co-Founder, The Relevancy Group

Follow David on Twitter @emaildaniels Learn more at

For 25 years, David has been an industry proponent. Currently as CEO of The Relevancy Group, David directs market research and consulting essential to digital marketing.  Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior level positions at Forrester and JupiterResearch, Apple, Anthropologie, MacWarehouse, Proteam and the earliest online retailers on CompuServe.  David advises many industry associations including the OTA, writes a syndicated column for ClickZ and has been a contributor to the Weekend Today Show on NBC.  David is also a contributing analyst to GigaOM Pro.

Kerry Reilly – VP, Marketing, Clicksquared

Kerry manages product and corporate marketing functions. She brings over 25 years of experience in campaign management, database marketing & analytics. Prior to joining ClickSquared, Kerry was a senior director of solution consulting at Mall Networks where she managed played an integral role in defining and driving card linked loyalty shopping solutions. Kerry spent a number of years at Unica Corporation and Epsilon in a variety of technical sales and consulting roles. She has worked with companies across many industries including sports, retail, financial services, insurance, travel & hospitality, consumer packaged goods, publishing, and telecommunications. Kerry started her career at the Home Shopping Network as a manager of marketing analysis. She has a BA in Arts from Providence College and a MBA in Business Administration specializing in Marketing and Information Technology from the University of South Florida.

Register Today for this free May 9th Webinar


Free Webinar – Six Secrets to Successful Sending

Message SystemsJoin me and Message Systems for this free InformationWeek Webcast:

Six Secrets to Successful Sending  - Register Here

Date: Wednesday, March 27, 2013
Time: 10:00 AM PT / 1:00 PM ET
Duration: 60 Minutes

In September 2012, The Relevancy Group surveyed over 400 email marketing executives. Interviews with these experts yielded the discovery of a number of crucial practices and techniques that separate the best performing email senders from the rest. David Daniels — CEO of The Relevancy Group, and formerly Vice President and Principal Analyst of Forrester Research — and Mike Hillyer, Senior Director of Global Solution Consulting at Message Systems will now present these survey findings and more in a new webinar: Six Secrets to Successful Sending.

Discover the best practices and techniques of the highest performing email senders. Learn:

  • Why deliverability matters
  • How to increase deliverability by 30% and drive more revenue from each email
  • Key factors driving your sender reputation and why your “score” matters
  • Why HTML code may be more important than content when getting into the inbox
  • How a high performance infrastructure can make all the difference

Register today for this free webinar


Join This New Free Fantastic Webinar


There is still time to register for this FREE Webinar.

When? Wednesday February 13, 2:00 PM – 3:00 PM ET.

For What? Moving Beyond Batch and Blast in 2013: Customer Engagement Trends to Anticipate.

Who is presenting?

If were unable to attend our session at the Email Evolution Confernece, #eec13; then you must register for this webinar!


While we presented this material to a packed room, we are providing more information in this FREE Webinar.   If you don’t know the presenters, David is a longtime marketer, author and industry analyst David Daniels; Arthur is also an author, tenured marketer and strategist; and Todd is a talented marketer with a  fantastic story about how he helped his company drive engagement and raise revenue all while helping the world to be better a place.

So carve out an hour – hear some great new strategies to take your email program to the next level of engagement while we will discuss five key trends of 2013 that will impact on your marketing program.

Taking your questions we are going to talk about how to capitalize on all of these opportunities … why wouldn’t you attend or at least register and check it later on demand, it i free after all!

Thanks to our sponsor, 89Degrees, you do not even not need to be a DMA Member to get this content for free.

I hope to see you there.



The Relevancy Group Webinars

A View From The Relevancy Group Webinar

Photo credit: Ethan Daniels, © DD Enterprises, LLC

The Relevany Group Webinars

If you missed a TRG Webinar, then have no worries, as those live webcasts are archived here.

Often the destinations that we seek are obscured by our past or other elements, join The Relevancy Group webinar series to discover a new way to navigate the road to relevance.

These webinars featuring David Daniels require registration to view, follow David on Twitter for all of the upcoming speaking appearances.

THE RELEVANCY GROUP, LLC & David Daniels Webinar Archives


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