Join Chris Marriott at the Email Insider Summit
April 23 – 26, 2014 Ocean Reef Club, Key Largo, FL
On Friday, April 25th, Chris will be moderating a panel entitled “Getting Attribution Right”, where he and his panel will discuss the role attribution plays in how marketing dollars are allocated; how relying on last click interactions does not give brands the full picture of everything that came before the last click; and how brands can improve their attribution models to make sure email is given proper credit for the role it plays. Chris will be joined in this discussion by:
- Florence Ho, Senior Director, International Marketing & Loyalty, Wyndham Worldwide
- Nancy Shaver, Consulting Principal, Experian Marketing Services
- Kara Trivunovic, VP of Strategic Services, BlueHornet
Later that same day, Chris will also be leading a roundtable discussion on the subject of Email RFPs with conference attendees. He will be sharing learnings from the work The Relevancy Group does managing the RFP process for leading F500 brands. Participants in the discussion will be able to share their own experiences and gain insights from one another and Chris regarding best practices for conducting an RFP.
Free Webinar – Outsourced Marketing Analytics and Customer Segmentation
Tuesday, Aug 27, 2013 10 AM PDT, 1 PM EDT
In this Express Analytics free webinar, join Chris Marriott and David Daniels from The Relevancy Group will take you through the benefits of outsourcing marketing analytics. From big data to the practices of embracing strategic segmentation, The Relevancy Group surveyed over 260 marketing executives to discover the upside of outsourcing marketing analytics.
Attend this webinar and discover the findings from this new research report including:
- What organizational challenges exist in regards to data management and the deployment of
- How does poor data management and analytics impact marketing programs?
- How are marketing organizations using technology to manage their marketing analytics?
- What benefits do marketers hope to gain by outsourcing their marketing analytics?
- What are the obstacles in the way of widespread adoption of such solutions?
Join us on Tuesday, Aug 27, 2013 10 AM PDT, 1 PM EDT to discover the benefits of Outsourcing Marketing Analytics.
Join The Relevancy Group CEO David Daniels and VP of Services Chris Marriott, on August 29th at 1 ET for a free webinar titled The Future of Email Marketing: Five Trends to Anticipate. In this webinar brought to you by Plan to Engage, David and Chris will discuss five emerging trends that will impact consumers and marketers alike. David will provide survey data to illustrate marketer’s top priorities and highlight which tactics are driving marketer success. This fun and informative session will provide a forward looking outlook and also prescriptive advice on which strategies to embrace.
I’ll be speaking at B2B Leads Con in New York City on August 14th. I’ll be joined by Joel Book Principal, Marketing Research & Education at ExactTarget and Ali Swerdlow VP, Channel Sales & Marketing at LeadSpead where we will be presenting:
Experts in Email: 10 Tips to Provide Compelling Content
For today’s business marketer, email marketing is still the most effective tactic for generating B2B leads. As noted in a 2013 Lead Generation survey by Chief Marketer, 87.8% of the marketers surveyed said they plan to use email more than any other prospecting channel. Yet, the biggest challenge that B2B marketers face with their email efforts is consistently providing compelling content to engage customers. By identifying what information your customers want to receive at each stage of the buying cycle, knowing what objectives you want to achieve through your email communications and which pain points your business can help address, you can improve the number of leads, and more important the quality of the leads, you generate. Join us as we dive deep into email for the B2B marketer and share practical tips to jump start your efforts.
- Discover how to effectively use content-focused and promotional email
- Learn the true value of your subject line and how to master this component to improve open rates
- Understand how to engage your customers so they will follow through and take the next step
We hope to see you there!
Merge Ahead – 5 Ways Companies are Reimagining Email Within the Connected Customer Experience
Free Webinar | Wednesday, May 15 | 11:00AM Pacific | 2:00PM Eastern
Join me and Sitecore to learn five ways companies are innovating with email to enrich the connected marketing journey.
You’ll learn how to:
- Engage prospects by emailing personalized content based on their past website behavior
- Continue conversations from multiple marketing channels to keep prospects engaged as they move through the funnel
- Optimize for mobile using the latest innovations for tailoring content presentation for mobile devices
- Determine ROI of content through new ways of email testing
David Daniels, CEO of The Relevancy Group, and former VP and Principal Analyst at Forrester Research
Christopher Nash, Senior Business Optimization Consultant, Sitecore
In this eConsultancy JUMP Webinar: Five Tips To Drive Cross-Channel Marketing Profitability, featuring The Relevancy Group CEO/Co-Founder David Daniels and ClickSquared VP of Marketing Kerry Reilly you will learn the latest trends and tactics to drive marketing profitability across channels.
Register here for this free webinar on May 9th, at 12 noon EDT.
In this ClickSquared, The Relevancy Group CEO and long-time industry analyst David Daniels will share five best practices to advance cross-channel marketing profitability. David will discuss the latest trends and present new executive survey data from March, 2013. This webinar will provide insight on the latest developments in cross-channel marketing and tactics to improve relevance and engagement.
Attend this webinar and learn:
· The benefits of using real-time data
· Tactics for improving email relevance and response rates
· Mobile marketing optimization strategies
· Suggestions on optimizing the marketing organization to improve collaboration
· Audience segmentation, targeting examples and more
David Daniels and Kerry Reilly
David Daniels – CEO & Co-Founder, The Relevancy Group
Follow David on Twitter @emaildaniels Learn more at www.relevancygroup.com
For 25 years, David has been an industry proponent. Currently as CEO of The Relevancy Group, David directs market research and consulting essential to digital marketing. Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior level positions at Forrester and JupiterResearch, Apple, Anthropologie, MacWarehouse, Proteam and the earliest online retailers on CompuServe. David advises many industry associations including the OTA, writes a syndicated column for ClickZ and has been a contributor to the Weekend Today Show on NBC. David is also a contributing analyst to GigaOM Pro.
Kerry Reilly – VP, Marketing, Clicksquared
Kerry manages product and corporate marketing functions. She brings over 25 years of experience in campaign management, database marketing & analytics. Prior to joining ClickSquared, Kerry was a senior director of solution consulting at Mall Networks where she managed played an integral role in defining and driving card linked loyalty shopping solutions. Kerry spent a number of years at Unica Corporation and Epsilon in a variety of technical sales and consulting roles. She has worked with companies across many industries including sports, retail, financial services, insurance, travel & hospitality, consumer packaged goods, publishing, and telecommunications. Kerry started her career at the Home Shopping Network as a manager of marketing analysis. She has a BA in Arts from Providence College and a MBA in Business Administration specializing in Marketing and Information Technology from the University of South Florida.
There is still time to register for this FREE Webinar.
When? Wednesday February 13, 2:00 PM – 3:00 PM ET.
For What? Moving Beyond Batch and Blast in 2013: Customer Engagement Trends to Anticipate.
Who is presenting?
- David Daniels CEO of The Relevancy Group,
- Arthur Sweetser CMO of 89 Degrees
- Todd Ranson, Digital Marketing Optimizati on Manager for World Vision
If were unable to attend our session at the Email Evolution Confernece, #eec13; then you must register for this webinar!
While we presented this material to a packed room, we are providing more information in this FREE Webinar. If you don’t know the presenters, David is a longtime marketer, author and industry analyst David Daniels; Arthur is also an author, tenured marketer and strategist; and Todd is a talented marketer with a fantastic story about how he helped his company drive engagement and raise revenue all while helping the world to be better a place.
So carve out an hour – hear some great new strategies to take your email program to the next level of engagement while we will discuss five key trends of 2013 that will impact on your marketing program.
Taking your questions we are going to talk about how to capitalize on all of these opportunities … why wouldn’t you attend or at least register and check it later on demand, it i free after all!
I hope to see you there.