Merge Ahead – 5 Ways Companies are Reimagining Email Within the Connected Customer Experience
Free Webinar | Wednesday, May 15 | 11:00AM Pacific | 2:00PM Eastern
Join me and Sitecore to learn five ways companies are innovating with email to enrich the connected marketing journey.
You’ll learn how to:
- Engage prospects by emailing personalized content based on their past website behavior
- Continue conversations from multiple marketing channels to keep prospects engaged as they move through the funnel
- Optimize for mobile using the latest innovations for tailoring content presentation for mobile devices
- Determine ROI of content through new ways of email testing
David Daniels, CEO of The Relevancy Group, and former VP and Principal Analyst at Forrester Research
Christopher Nash, Senior Business Optimization Consultant, Sitecore
In this eConsultancy JUMP Webinar: Five Tips To Drive Cross-Channel Marketing Profitability, featuring The Relevancy Group CEO/Co-Founder David Daniels and ClickSquared VP of Marketing Kerry Reilly you will learn the latest trends and tactics to drive marketing profitability across channels.
Register here for this free webinar on May 9th, at 12 noon EDT.
In this ClickSquared, The Relevancy Group CEO and long-time industry analyst David Daniels will share five best practices to advance cross-channel marketing profitability. David will discuss the latest trends and present new executive survey data from March, 2013. This webinar will provide insight on the latest developments in cross-channel marketing and tactics to improve relevance and engagement.
Attend this webinar and learn:
· The benefits of using real-time data
· Tactics for improving email relevance and response rates
· Mobile marketing optimization strategies
· Suggestions on optimizing the marketing organization to improve collaboration
· Audience segmentation, targeting examples and more
David Daniels and Kerry Reilly
David Daniels – CEO & Co-Founder, The Relevancy Group
Follow David on Twitter @emaildaniels Learn more at www.relevancygroup.com
For 25 years, David has been an industry proponent. Currently as CEO of The Relevancy Group, David directs market research and consulting essential to digital marketing. Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior level positions at Forrester and JupiterResearch, Apple, Anthropologie, MacWarehouse, Proteam and the earliest online retailers on CompuServe. David advises many industry associations including the OTA, writes a syndicated column for ClickZ and has been a contributor to the Weekend Today Show on NBC. David is also a contributing analyst to GigaOM Pro.
Kerry Reilly – VP, Marketing, Clicksquared
Kerry manages product and corporate marketing functions. She brings over 25 years of experience in campaign management, database marketing & analytics. Prior to joining ClickSquared, Kerry was a senior director of solution consulting at Mall Networks where she managed played an integral role in defining and driving card linked loyalty shopping solutions. Kerry spent a number of years at Unica Corporation and Epsilon in a variety of technical sales and consulting roles. She has worked with companies across many industries including sports, retail, financial services, insurance, travel & hospitality, consumer packaged goods, publishing, and telecommunications. Kerry started her career at the Home Shopping Network as a manager of marketing analysis. She has a BA in Arts from Providence College and a MBA in Business Administration specializing in Marketing and Information Technology from the University of South Florida.
There is still time to register for this FREE Webinar.
When? Wednesday February 13, 2:00 PM – 3:00 PM ET.
For What? Moving Beyond Batch and Blast in 2013: Customer Engagement Trends to Anticipate.
Who is presenting?
- David Daniels CEO of The Relevancy Group,
- Arthur Sweetser CMO of 89 Degrees
- Todd Ranson, Digital Marketing Optimizati on Manager for World Vision
If were unable to attend our session at the Email Evolution Confernece, #eec13; then you must register for this webinar!
While we presented this material to a packed room, we are providing more information in this FREE Webinar. If you don’t know the presenters, David is a longtime marketer, author and industry analyst David Daniels; Arthur is also an author, tenured marketer and strategist; and Todd is a talented marketer with a fantastic story about how he helped his company drive engagement and raise revenue all while helping the world to be better a place.
So carve out an hour – hear some great new strategies to take your email program to the next level of engagement while we will discuss five key trends of 2013 that will impact on your marketing program.
Taking your questions we are going to talk about how to capitalize on all of these opportunities … why wouldn’t you attend or at least register and check it later on demand, it i free after all!
I hope to see you there.
Join me and Dan Smith, SVP, marketing, ClickSquared, this webcast highlighting results from The Relevancy Group/ClickSquared 2012 Marketing Executive Survey. The webcast will also feature a comparison of results from the 2011 survey to the results of the 2012 survey. Register for this complimentary webcast.
This webinar will focus on the challenges of marketers and their desire to further integrate disparate marketing channels into a cohesive solution.
According to the research, 74% of the more than 400 marketers surveyed indicated they would like to use a cross-channel campaign management suite – a clear indication that they’re searching for a better way to aggregate customer data and improve communication. “For the second consecutive year, marketers are telling us they’re working in silos and rarely sharing customer data or best practices across their organization,” said David Daniels, CEO and Co-Founder, The Relevancy Group. “It’s no wonder that nearly three-quarters of them would like to adopt a single-source campaign management suite, recognizing its potential to help them achieve greatness.”
Join me and and Christopher Penn, Director of Inbound Marketing at WhatCounts on July 24th at 2:00PM EDT to learn about strategies to improve relevance and results. This free webinar will explore the new Relevancy Group and WhatCounts research on Creating Email Marketing Effectiveness with On-Premise Solutions.
The research and webinar is based on a survey of 368 marketing and IT executives and answers key questions including:
• Which type of deployment options do marketers currently use?
• What is the outlook for utilizing on-premise email marketing technology?
• What are the elements that marketers most desire when selecting email marketing solutions?
• What benefits do those utilizing on-premise technology claim?
• Are marketers utilizing on-premise solutions that are more sophisticated than their hosted peers?
• What challenges most greatly plague on-premise email marketers?
• What is the ROI of on-premise solutions as compared to hosted solutions and what is the overall impact of these different senders on corporate revenue?
This interactive webinar will highlight how effective marketing tactics can create additional efficiency when deployed with on-premise marketing technologies. We will explore at which email marketing volumes on-premise marketing solutions begin to deliver a return on investment.
Join us on July 24th at 2:00 PM EDT for this informative webinar. Register for the webinar.
Longtime friend and industry influencer, Bill McCloskey, creator of Only Influencers interviewed me back in March at “All About Email Live” a new show that I was fortunate enough to do the lunch time keynote at. Here we discuss my presentation, the email marketing trends and tactics that I have embraced as well as the story that picks up from JupiterResearch and Forrester Research that gave birth to The Relevancy Group.
Join me at these upcoming events.
The Email Evolution Conference 2012 February 22-24, 2012 Hollywood Florida. This is a wonderful event run by the email experience council. I keynoted the very first Email Evolution Conference back in 2007. This time I will be speaking on two panels on Friday 2/24. The first panel is on “New Strategies For Growing Your Email List” and features my peers from Tommy Hilfiger, Live Nation, Pontiflex and Silverpop. My second presentation is on “The Metrics of Multi-Channel Messaging: How to Motivate & Measure Success” where I will be joined by Dave Lewis CMO from Message Systems.
All About Email Live! March 21, 2012 New York, NY. This event is produced by eMarketingandCommerce and promises to be jam packed with case studies, tactics and best practice strategies. I will be doing the Luncheon Keynote and my topic will be, “The Future of Email Marketing: 5 Trends to Anticipate.” If you are in the NY Metro area, please join us it is shaping up to be a great event.
There will be more speaking engagements to come … stay tuned!