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Posts from the ‘Speaking/Events’ Category

26
Aug

5 Trends for Designing an Effective Customer Onboarding Strategy

Join David Daniels, The Relevancy Group  and Joel Book, ExactTarget Marketing Cloud

Date: August 26, 2014 at 12:00 – 1:00 PM EDT
Speakers: David Daniels, Founder and CEO, The Relevancy Group
Moderated by: Joel Book, Principal, Marketing Insights, ExactTarget Marketing Cloud

INSPIRATIONS WEBINAR: Why do you need a good onboarding strategy? A successful onboarding program can drive adoption, resulting in lower customer attrition and higher customer satisfaction. No matter what a customer’s first touchpoint with your brand is, focus on using the momentum of that first experience to deepen the relationship and future success.

The Future is Now Webinar Series
Creating 1:1 Customer Journeys
The ExactTarget Marketing Cloud is here to help you learn how to start connecting with your customers in a whole new way. Over the next 6 months, we will host a series of 11 webinars designed to inspire and demonstrate how to make the most out of every customer interaction of the customer lifecycle by creating personalized, cross-channel customer journey that will deliver an exceptional brand experience! After this webinar series, you will be able to:

Strategically think about your customers journeys
Effectively onboard new subscribers
Retain customers by building personalized 1:1 conversations
Utilize the ExactTarget Marketing Cloud to its fullest potential

Register 

7
Aug

Webinar – Triggered & Transactional Emails That Really Work

BlueHornetTriggered & Transactional  Emails That Really Work:  An Allen Edmonds’ Success Story

Hosted by The Marketer Quarterly | September 10, 2014 1 to 2 pm EDT

We all know that triggered and transactional emails can net significant gains in engagement, conversions and revenue, but the data shows that actually implementing an automated program can be a challenge.  In this webinar hosted by The Marketer Quarterly and moderated by editor Dianna Dilworth, Join The Relevancy Group’s Chris Marriott and BlueHornet for a look at Allen Edmonds’ successful approach to triggered and transactional messaging. You’ll learn what worked, what didn’t, see program results and walk away with ideas you can put into practice right away.

We’ll cover:

  • How a Welcome series can drive conversion and revenue
  • Transactional and post-purchase messaging for up and cross-sell
  • Abandon cart messaging tricks to bring them back

Register Now!

Moderator:

Dianna Dilworth, Editor, The Marketer Quarterly will serve as your moderator

Dianna Dilworth

 

 

 

 

Speakers:

Chris Marriott, Vice President of Services & Principal Consultant, The Relevancy Group

Chris Marriott

 

 

 

 

 

Kat Johnson, Marketing Manager, Allen Edmonds Shoe Company

 

Kat Johnson

 

 

 

 

 

Jessica Grewal, Account Director, BlueHornet

Jessica Grewal

 

 

 

 

 

Register Now!

16
Jul

Webinar – The Sea of Change in Data-Driven Email Practices

 

Learn how to implement engaging lifecycle marketing programs, a webinar brought to you by Yesmail and The Relevancy Group

The Sea of Change in Data-Driven Email Practices

Engaging the customer in a meaningful and consistent way is still the main  objective  for most brands. But marketers are still facing challenges that prevent  them from  establishing a meaningful conversation.   Register today!
 

 

Chris Marriott In this webinar sponsored by Yesmail, join Chris Marriott, VP of Services &  Principal Consultant at The Relevancy Group, will discuss the major obstacles to  developing lifecycle marketing campaigns and the main components necessary  to build a successful multichannel lifecycle program.

Based on the Relevancy Group’s extensive research, you’ll learn how to:
– Break down organizational silos
– Collect the right type of data
– Build automated and triggered campaigns
– Read between the lines to determine what customers are ready to purchase

REGISTER FOR THIS WEBINAR

11
May

Webinar – Addressing the Impact of Data Quality in Omnichannel Marketing

Experian Data QualityJoin The Marketer Quarterly and Experian Data Quality on Thu, Jun 12, 2014 1:00 PM – 2:00 PM EDT  for this free webinar on Addressing the Impact of Data Quality in Omnichannel Marketing

Customers who interact across multiple channels spend more than their single channel counterparts. With that in mind, it’s imperative that marketers tie data collected across interaction points, segment their database and speak directly to those high value consumers.

Eighty-seven percent of companies engage in cross-channel marketing. However, 83 percent admit that they face challenges in this area of their operations. Join Experian Data Quality and The Marketer Quarterly to learn how customer data quality impacts the effectiveness of omnichannel campaigns. We’ll review the prevalence of customer data errors, the effect of those mistakes and ways marketers can overcome these obstacles to improve marketing results.

Join us to:
• Gain insight into existing customer data quality perceptions and strategies
• View benchmarks around data capture and management
• Hear strategies to enhance customer data accuracy and improve omnichannel efforts

REGISTER FOR FREE

Webinar Date:  Thu, Jun 12, 2014 1:00 PM – 2:00 PM EDT

Moderated by: Dianna Dilworth, Editor –  The Marketer Quarterly

Speakers:
Jennifer Levin, Marketing Manager – Experian Data Quality
Rishi Patel, Strategic Technical Manager – Experian Data Quality
Collin Thigpen, Enterprise Account Director – Experian Data Quality

About The Speakers and Moderator:
Jennifer LevinJennifer Levin, Marketing Manager – Experian Data Quality
Jennifer is a strong advocate for cross-channel communications and has experience with strategy development, campaign planning and execution, and go-to-market effectiveness. She has firsthand knowledge of the impacts of data quality and works across the business to drive thought-leadership and prospecting efforts.

 

RishiRishi Patel Patel, Strategic Technical Manager – Experian Data Quality
Rishi has spent the last seven years working with clients to fulfill their data quality needs. Through his efforts, he has built considerable insight into the data quality market, specifically how organizations rely on customer data for commercial success. Rishi now works exclusively with our highest value accounts, providing market insight, data management advice, and implementation and usage best practices.

 
Collin ThigpenCollin Thigpen, Enterprise Account Director – Experian Data Quality
Collin is responsible for improving data quality and effectiveness within the enterprise market. He directs organizations on best practices associated with data capture, usage, and management, helping his clients recognize a host of benefits that drive cost reductions and business growth. He brings over 5 years of data management expertise along with close to 10 years of experience in solution selling and account management.

 

Moderated by Dianna Dilworth – Editor of The Marketer Quarterly

Dianna Dilworth

Dianna is a business journalist who has been covering marketing for more than a decade. A veteran business reporter with experience producing magazines, blogs, videos and online news. Dianna has served as Associate Editor at Direct Marketing News, and Editor at Mediabistro. Her byline can also be seen in Businessweek, MediaPost and The Architectural Record. Beyond writing, Dianna is a documentary film maker, her second film “Mellodrama” was an ‘OFFICAL SELECTION’ in Madrid, Buenos Aires and other festivals around the globe.

9
May

Free Webinar – The State of Email Marketing

The State of Email MarketingJoin David Daniels and Message Systems for a free webinar on The State of Email Marketing

Thursday, May 29
2:00PM ET/ 11:00AM PT

REGISTER TODAY FOR FREE

As email marketing matures, the complexity of data and channel integration continues to increase. In this free webinar, David Daniels of The Relevancy Group will showcase recent survey data that details the state of the email marketing industry today. This survey of over 425 marketing executives details which tactics are effective, what areas are driving challenges and which remedies are proving to be successful.

This webinar will detail strategies and topics including:

- Marketer aspirations and challenges
– Data utilization and integration
– Utilizing lifecycle triggered mailings
– Driving revenue through automation
– Considerations to select vendors

Speakers

- David Daniels – CEO/Co-Founder of The Relevancy Group

- Jose Santa Anna – Director of Product Marketing, Message Systems

REGISTER TODAY

 

17
Apr

Join Chris Marriott at the Email Insider Summit

Join Chris Marriott at the Email Insider Summit
April 23 – 26, 2014 Ocean Reef Club, Key Largo, FL

On Friday, April 25th, Chris will be moderating a panel entitled “Getting Attribution Right”, where he and his panel will discuss the role attribution plays in how marketing dollars are allocated; how relying on last click interactions does not give brands the full picture of everything that came before the last click; and how brands can improve their attribution models to make sure email is given proper credit for the role it plays.  Chris will be joined in this discussion by:

  • Florence Ho, Senior Director, International Marketing & Loyalty, Wyndham Worldwide
  • Nancy Shaver, Consulting Principal, Experian Marketing Services
  • Kara Trivunovic, VP of Strategic Services, BlueHornet

Later that same day, Chris will also be leading a roundtable discussion on the subject of Email RFPs with conference attendees.  He will be sharing learnings from the work The Relevancy Group does managing the RFP process for leading F500 brands.  Participants in the discussion will be able to share their own experiences and gain insights from one another and Chris regarding best practices for conducting an RFP.

12
Aug

Free Webinar – Outsourced Marketing Analytics and Customer Segmentation

Free Webinar – Outsourced Marketing Analytics and Customer Segmentation

Express Analytics

Tuesday, Aug 27, 2013 10 AM PDT, 1 PM EDT

In this Express Analytics free webinar, join Chris Marriott and David Daniels from The Relevancy Group will take you through the benefits of outsourcing marketing analytics.   From big data to the practices of embracing strategic segmentation, The Relevancy Group surveyed over 260 marketing executives to discover the upside of outsourcing marketing analytics.  

Attend this webinar and discover the findings from this new research report including:

-        What organizational challenges exist in regards to data management and the deployment of

marketing intelligence?

-        How does poor data management and analytics impact marketing programs?

-        How are marketing organizations using technology to manage their marketing analytics?

-        What benefits do marketers hope to gain by outsourcing their marketing analytics?

-        What are the obstacles in the way of widespread adoption of such solutions?

Join us on Tuesday, Aug 27, 2013 10 AM PDT, 1 PM EDT to discover the benefits of Outsourcing Marketing Analytics.

 

6
Aug

Webinar – The Future of Email Marketing: Five Trends to Anticipate

The Relevancy Group, LLC Join The Relevancy Group CEO David Daniels and VP of Services Chris Marriott, on August 29th at 1 ET for a free webinar titled The  Future of Email Marketing: Five Trends to Anticipate. In this webinar brought to you by Plan to Engage, David and Chris will  discuss five emerging trends that will impact consumers and marketers alike. David will provide survey data to illustrate  marketer’s top priorities and highlight which tactics are driving marketer success. This fun and informative session will  provide a forward looking outlook and also prescriptive advice on which strategies to embrace.

Register Today

 

5
Aug

Upcoming Events – The Relevancy Group Tour

Upcoming Appearances, Meet The Relevancy Group on this 2013 tour

We are speaking in cities around the world, but if you can’t meet us in these cities, then stay tuned to this blog, where we will highlight our upcoming webinars and virtual experiences.    But for now you can find the leadership of The Relevancy Group in these cities soon.

David Daniels SpeakingAugust 14th – NYC – B2B Leads Con David Daniels speaks on an expert email panel including ExactTarget’s Joel Book and LeadSpend’s Ali Swerdlow when we share about 10 tips to provide compelling content.

September 17th – Washington D.C. – ESPC Annual Meeting Along with the  FTC Commissioner, David Daniels keynotes the annual meeting of the Email Sender and  Provider Coalition (ESPC).

September 18th – Stockholm Sweden – Apsis E+Mail Marketing Evolved 2013 Chris Marriott
presents proven email strategies for maximum results.

October 12th – Chicago, IL – DMA Annual 2013Chris Marriott Connecting with Subscribers: Content Management for Email Marketing

Chris Marriott

Come visit and meet the Leadership of The Relevancy Group, LLC   Otherwise we will see you soon.

We offer a variety of solutions, we manage relationships, we deliver value.

We are The Relevancy Group, LLC – please do ask your questions … we will take them now.

Contact us today to see how we can help you be relevant.

23
Jul

Join Me at B2B Leads Con August 14th, NYC

I’ll be speaking at B2B Leads Con in New York City on August 14th.   I’ll be joined by Joel Book Principal, Marketing Research & Education at ExactTarget and Ali Swerdlow VP, Channel Sales & Marketing at LeadSpead where we will be presenting:

Experts in Email: 10 Tips to Provide Compelling Content
For today’s business marketer, email marketing is still the most effective tactic for generating B2B leads. As noted in a 2013 Lead Generation survey by Chief Marketer, 87.8% of the marketers surveyed said they plan to use email more than any other prospecting channel. Yet, the biggest challenge that B2B marketers face with their email efforts is consistently providing compelling content to engage customers. By identifying what information your customers want to receive at each stage of the buying cycle, knowing what objectives you want to achieve through your email communications and which pain points your business can help address, you can improve the number of leads, and more important the quality of the leads, you generate. Join us as we dive deep into email for the B2B marketer and share practical tips to jump start your efforts.

Key Takeaways:

  • Discover how to effectively use content-focused and promotional email
  • Learn the true value of your subject line and how to master this component to improve open rates
  • Understand how to engage your customers so they will follow through and take the next step

Register before July 27 and save $300.00

We hope to see you there!

  

 

 

 

 

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