Learn how to implement engaging lifecycle marketing programs, a webinar brought to you by Yesmail and The Relevancy Group
Engaging the customer in a meaningful and consistent way is still the main objective for most brands. But marketers are still facing challenges that prevent them from establishing a meaningful conversation. Register today!
In this webinar sponsored by Yesmail, join Chris Marriott, VP of Services & Principal Consultant at The Relevancy Group, will discuss the major obstacles to developing lifecycle marketing campaigns and the main components necessary to build a successful multichannel lifecycle program.
Based on the Relevancy Group’s extensive research, you’ll learn how to:
- Break down organizational silos
- Collect the right type of data
- Build automated and triggered campaigns
- Read between the lines to determine what customers are ready to purchase
Join The Marketer Quarterly and Experian Data Quality on Thu, Jun 12, 2014 1:00 PM – 2:00 PM EDT for this free webinar on Addressing the Impact of Data Quality in Omnichannel Marketing
Customers who interact across multiple channels spend more than their single channel counterparts. With that in mind, it’s imperative that marketers tie data collected across interaction points, segment their database and speak directly to those high value consumers.
Eighty-seven percent of companies engage in cross-channel marketing. However, 83 percent admit that they face challenges in this area of their operations. Join Experian Data Quality and The Marketer Quarterly to learn how customer data quality impacts the effectiveness of omnichannel campaigns. We’ll review the prevalence of customer data errors, the effect of those mistakes and ways marketers can overcome these obstacles to improve marketing results.
Join us to:
• Gain insight into existing customer data quality perceptions and strategies
• View benchmarks around data capture and management
• Hear strategies to enhance customer data accuracy and improve omnichannel efforts
Webinar Date: Thu, Jun 12, 2014 1:00 PM – 2:00 PM EDT
Moderated by: Dianna Dilworth, Editor – The Marketer Quarterly
Jennifer Levin, Marketing Manager – Experian Data Quality
Rishi Patel, Strategic Technical Manager – Experian Data Quality
Collin Thigpen, Enterprise Account Director - Experian Data Quality
About The Speakers and Moderator:
Jennifer Levin, Marketing Manager – Experian Data Quality
Jennifer is a strong advocate for cross-channel communications and has experience with strategy development, campaign planning and execution, and go-to-market effectiveness. She has firsthand knowledge of the impacts of data quality and works across the business to drive thought-leadership and prospecting efforts.
Rishi Patel, Strategic Technical Manager - Experian Data Quality
Rishi has spent the last seven years working with clients to fulfill their data quality needs. Through his efforts, he has built considerable insight into the data quality market, specifically how organizations rely on customer data for commercial success. Rishi now works exclusively with our highest value accounts, providing market insight, data management advice, and implementation and usage best practices.
Collin Thigpen, Enterprise Account Director - Experian Data Quality
Collin is responsible for improving data quality and effectiveness within the enterprise market. He directs organizations on best practices associated with data capture, usage, and management, helping his clients recognize a host of benefits that drive cost reductions and business growth. He brings over 5 years of data management expertise along with close to 10 years of experience in solution selling and account management.
Moderated by Dianna Dilworth – Editor of The Marketer Quarterly
Dianna is a business journalist who has been covering marketing for more than a decade. A veteran business reporter with experience producing magazines, blogs, videos and online news. Dianna has served as Associate Editor at Direct Marketing News, and Editor at Mediabistro. Her byline can also be seen in Businessweek, MediaPost and The Architectural Record. Beyond writing, Dianna is a documentary film maker, her second film “Mellodrama” was an ‘OFFICAL SELECTION’ in Madrid, Buenos Aires and other festivals around the globe.
Join David Daniels and Message Systems for a free webinar on The State of Email Marketing
Thursday, May 29
2:00PM ET/ 11:00AM PT
As email marketing matures, the complexity of data and channel integration continues to increase. In this free webinar, David Daniels of The Relevancy Group will showcase recent survey data that details the state of the email marketing industry today. This survey of over 425 marketing executives details which tactics are effective, what areas are driving challenges and which remedies are proving to be successful.
This webinar will detail strategies and topics including:
- Marketer aspirations and challenges
- Data utilization and integration
- Utilizing lifecycle triggered mailings
- Driving revenue through automation
- Considerations to select vendors
- David Daniels – CEO/Co-Founder of The Relevancy Group
- Jose Santa Anna – Director of Product Marketing, Message Systems
Join Chris Marriott at the Email Insider Summit
April 23 – 26, 2014 Ocean Reef Club, Key Largo, FL
On Friday, April 25th, Chris will be moderating a panel entitled “Getting Attribution Right”, where he and his panel will discuss the role attribution plays in how marketing dollars are allocated; how relying on last click interactions does not give brands the full picture of everything that came before the last click; and how brands can improve their attribution models to make sure email is given proper credit for the role it plays. Chris will be joined in this discussion by:
- Florence Ho, Senior Director, International Marketing & Loyalty, Wyndham Worldwide
- Nancy Shaver, Consulting Principal, Experian Marketing Services
- Kara Trivunovic, VP of Strategic Services, BlueHornet
Later that same day, Chris will also be leading a roundtable discussion on the subject of Email RFPs with conference attendees. He will be sharing learnings from the work The Relevancy Group does managing the RFP process for leading F500 brands. Participants in the discussion will be able to share their own experiences and gain insights from one another and Chris regarding best practices for conducting an RFP.
Free Webinar – Outsourced Marketing Analytics and Customer Segmentation
Tuesday, Aug 27, 2013 10 AM PDT, 1 PM EDT
In this Express Analytics free webinar, join Chris Marriott and David Daniels from The Relevancy Group will take you through the benefits of outsourcing marketing analytics. From big data to the practices of embracing strategic segmentation, The Relevancy Group surveyed over 260 marketing executives to discover the upside of outsourcing marketing analytics.
Attend this webinar and discover the findings from this new research report including:
- What organizational challenges exist in regards to data management and the deployment of
- How does poor data management and analytics impact marketing programs?
- How are marketing organizations using technology to manage their marketing analytics?
- What benefits do marketers hope to gain by outsourcing their marketing analytics?
- What are the obstacles in the way of widespread adoption of such solutions?
Join us on Tuesday, Aug 27, 2013 10 AM PDT, 1 PM EDT to discover the benefits of Outsourcing Marketing Analytics.
Join The Relevancy Group CEO David Daniels and VP of Services Chris Marriott, on August 29th at 1 ET for a free webinar titled The Future of Email Marketing: Five Trends to Anticipate. In this webinar brought to you by Plan to Engage, David and Chris will discuss five emerging trends that will impact consumers and marketers alike. David will provide survey data to illustrate marketer’s top priorities and highlight which tactics are driving marketer success. This fun and informative session will provide a forward looking outlook and also prescriptive advice on which strategies to embrace.
I’ll be speaking at B2B Leads Con in New York City on August 14th. I’ll be joined by Joel Book Principal, Marketing Research & Education at ExactTarget and Ali Swerdlow VP, Channel Sales & Marketing at LeadSpead where we will be presenting:
Experts in Email: 10 Tips to Provide Compelling Content
For today’s business marketer, email marketing is still the most effective tactic for generating B2B leads. As noted in a 2013 Lead Generation survey by Chief Marketer, 87.8% of the marketers surveyed said they plan to use email more than any other prospecting channel. Yet, the biggest challenge that B2B marketers face with their email efforts is consistently providing compelling content to engage customers. By identifying what information your customers want to receive at each stage of the buying cycle, knowing what objectives you want to achieve through your email communications and which pain points your business can help address, you can improve the number of leads, and more important the quality of the leads, you generate. Join us as we dive deep into email for the B2B marketer and share practical tips to jump start your efforts.
- Discover how to effectively use content-focused and promotional email
- Learn the true value of your subject line and how to master this component to improve open rates
- Understand how to engage your customers so they will follow through and take the next step
We hope to see you there!
Merge Ahead – 5 Ways Companies are Reimagining Email Within the Connected Customer Experience
Free Webinar | Wednesday, May 15 | 11:00AM Pacific | 2:00PM Eastern
Join me and Sitecore to learn five ways companies are innovating with email to enrich the connected marketing journey.
You’ll learn how to:
- Engage prospects by emailing personalized content based on their past website behavior
- Continue conversations from multiple marketing channels to keep prospects engaged as they move through the funnel
- Optimize for mobile using the latest innovations for tailoring content presentation for mobile devices
- Determine ROI of content through new ways of email testing
David Daniels, CEO of The Relevancy Group, and former VP and Principal Analyst at Forrester Research
Christopher Nash, Senior Business Optimization Consultant, Sitecore
In this eConsultancy JUMP Webinar: Five Tips To Drive Cross-Channel Marketing Profitability, featuring The Relevancy Group CEO/Co-Founder David Daniels and ClickSquared VP of Marketing Kerry Reilly you will learn the latest trends and tactics to drive marketing profitability across channels.
Register here for this free webinar on May 9th, at 12 noon EDT.
In this ClickSquared, The Relevancy Group CEO and long-time industry analyst David Daniels will share five best practices to advance cross-channel marketing profitability. David will discuss the latest trends and present new executive survey data from March, 2013. This webinar will provide insight on the latest developments in cross-channel marketing and tactics to improve relevance and engagement.
Attend this webinar and learn:
· The benefits of using real-time data
· Tactics for improving email relevance and response rates
· Mobile marketing optimization strategies
· Suggestions on optimizing the marketing organization to improve collaboration
· Audience segmentation, targeting examples and more
David Daniels and Kerry Reilly
David Daniels – CEO & Co-Founder, The Relevancy Group
Follow David on Twitter @emaildaniels Learn more at www.relevancygroup.com
For 25 years, David has been an industry proponent. Currently as CEO of The Relevancy Group, David directs market research and consulting essential to digital marketing. Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior level positions at Forrester and JupiterResearch, Apple, Anthropologie, MacWarehouse, Proteam and the earliest online retailers on CompuServe. David advises many industry associations including the OTA, writes a syndicated column for ClickZ and has been a contributor to the Weekend Today Show on NBC. David is also a contributing analyst to GigaOM Pro.
Kerry Reilly – VP, Marketing, Clicksquared
Kerry manages product and corporate marketing functions. She brings over 25 years of experience in campaign management, database marketing & analytics. Prior to joining ClickSquared, Kerry was a senior director of solution consulting at Mall Networks where she managed played an integral role in defining and driving card linked loyalty shopping solutions. Kerry spent a number of years at Unica Corporation and Epsilon in a variety of technical sales and consulting roles. She has worked with companies across many industries including sports, retail, financial services, insurance, travel & hospitality, consumer packaged goods, publishing, and telecommunications. Kerry started her career at the Home Shopping Network as a manager of marketing analysis. She has a BA in Arts from Providence College and a MBA in Business Administration specializing in Marketing and Information Technology from the University of South Florida.