Upcoming Webinars From The Relevancy Group

We have a trio of webinars full of great content for you in the upcoming weeks.   The content is all based on research from the The Relevancy Group and offers something for every email marketer.

September 30th, 10am PT, Assessing Your Email Maturity. Adobe & TRG

Join The Relevancy Group and Adobe as we discuss our latest research.  The Relevancy Group CEO David Daniels and Adobe Senior Product Marketing Manager Patrick Tripp will take on a journey that details the differences in email marketing maturity.  Register for free

Evaluating your marketing effectiveness and understanding how you compare to your peers is crucial to any email marketing program. Adobe and The Relevancy Group recently conducted a study that examines email marketing best practices across four key areas: data, content, delivery and strategy. The study also builds upon benchmark data collected for an email self-assessment model that includes three progressive stages of email excellence: Classic, Dynamic and Contextual.
Join David Daniels, CEO and Founder of The Relevancy Group, and Patrick Tripp, Senior Product Marketing Manager at Adobe, to learn:
Key insights gained from the study across email data, content, delivery and strategy
Practical recommendations on how to progress your email marketing strategy
Specific return-on-investment metrics for Classic, Dynamic and Contextual email marketers

Register for free   Listen & Watch The Recorded Webinar

October 13th, 2pm ET, The Value of Multi-channel Real-Time Segmentation. Zeta Interactive & TRG  | Register for free

Join this free webinar and learn how to triple email marketing revenue by utilizing real-time data and automating customer lifecycle messaging. This webinar is based on The Relevancy Group research report “The Value of Multi-Channel Real-Time Segmentation,” which surveyed 300 marketing executives, underscores the value of capitalizing on real-time data. According to the report, marketers that utilize real-time multichannel data generate nearly three times more revenue in their marketing programs than their peers that do not utilize real-time data. Adding automation pushes those results even higher. Marketers that automate customer lifecycle messaging through tactics such as rules-based triggers, drive 133% more revenue than those that don’t.

Learn the challenges and successful tactics necessary to implement real-time data segmentation.

Speakers Include:
David Daniels, CEO & Founder of The Relevancy Group
John D. Polcari, SVP Sales & Marketing, Zeta Interactive

Register for free

October 14th, 11am ET, The Value of Coordinated Multi-channel Marketing for Mid-Market Retailers.  QuickPivot & TRG | Register for free

Attend this webinar and learn how to double the performance of your marketing engine. In this webinar David Daniels will discuss the challenges of cross-channel marketing, and outline the remedies and tactics to successfully coordinate your channels to drive revenue improvement.

The webinar will cover the following topics:

The role, performance and future trend of email marketing
The role of print direct marketing in cross-channel marketing
Tactics to improve organizational collaboration across all channels
The importance of marketing analytics and attribution
The role of technology and services in attaining marketing success
Data integration and segmentation strategies
A framework for succeeding at multi-channel marketing

Speakers include: David Daniels and Paul Mandeville

Register for free


What is Marketing Utopia and how do we get there?

boboSince the dawn of the web, digital marketers have dreamed of a place where data flowed freely and the needs of our customers and prospects were easily anticipated and met [or exceeded] by our extraordinary omnichannel campaigns.

Last week, the team at Experian Marketing Services announced two exciting enhancements to the Experian Marketing Suite at their annual Client Summit, and made a case that marketing Utopia could actually be found in the desert of Las Vegas.

EMS customers like Jason John from Publishers Clearing House [also a Relevancy Group client] presented several compelling case studies that highlighted the customer centric, cross channel approach that they have been implementing, and the impacts on their businesses. One common theme: user expectation is evolving rapidly, and marketers who aren’t in lockstep, are in trouble. As Jill Ellis, coach of the 2015 world champion US Women’s National Soccer Team [and speaker at the event] tells her players: “you can be on the right track, but if you don’t move fast enough, you’ll get run over.”

The two enhancements announced at the event are designed to add velocity to customer programs.

Real-time, predictive intelligence and automated analytics –

In Vegas, I met with Emad Georgy, SVP Global Product Development, and Justin Orgel, Director Strategic Services, who were both excited about the release of this enhancement that helps marketers predict the performance of cross-channel campaigns through real-time identity and intelligence data.

Predictive modeling isn’t new for many sophisticated marketers, but the real-time nature, and depth of the EMS solution makes it a significant addition to the toolset; recent TRG research highlights the fact that brands are increasingly leveraging real-time data and generating significant return on the investment, so the timing is good too.

Cross-channel audience activation – 

EMS also announced new addressable advertising functionality that enables brands to leverage their first party data [in combination with Experian data, or not] to target audiences online, in mobile, TV, and direct mail.

Differentiators include the support of single campaigns, insights on cross channel attribution, and Experian’s identity and consumer data.

This is certainly a meaningful enhancement to the Marketing Suite, one which I am looking forward to exploring in more detail.

The 1000+ seasoned marketers at #Utopia were treated to entertainment from Salt-N-Pepa, and engaging talks with Stephanie McMahon, Chief Brand Officer, WWE, Inc., Carli Lloyd, Megan Rapinoe, and coach Jill Ellis from the US Women’s National Team, actor Joe Manganiello, and Yael Cohen, Founder, President & CEO, Fuck Cancer, as well as a Keynote from Erik Wahl Graffiti artist, entrepreneur, philanthropist & author, “Unthink.”

Experian Marketing Services produces a first rate event, and throws a tremendous party, but they were a leader in both our 2014 and 2015 Relevancy Ring ESP Buyer’s Guide because their technology and people enable customers to develop and evolve programs in their efforts to achieve marketing Utopia. (Download The Relevancy Group’s Relevancy Ring – 2015 ESP Buyers Guide with registration.)

Thank you to Matt Seeley, Ashley Johnson and Meghan Attreed for the invitation and hospitality, it was great to see old friends, make new ones, and spend a few days enjoying the #suitelife.



Many New Innovations Announced at Salesforce Connections

ExactTarget Connections is always a fantastic digital marketing event. This year, Salesforce Marketing Cloud (formerly ExactTarget) moved Connections from Indianapolis to New York City so that they could accommodate the 18,000 registered attendees. It was a mass of humanity and my break out session with Jonathan Wilbur from Fanatics and Arthur Sweetser eDatasource was standing room only.Connections2015

But the real buzz at the conference was about the many new innovations from Salesforce and their partners.

Speed: True to theme that customer now rules, and speed is the new currency of business; Salesforce Marketing Cloud improved the performance of the email application. The platform is now faster and they made it easier to use.
Journey Improvements: The next generation Journey Builder includes improved testing capabilities, analytics and they have completely integrated sales cloud and service cloud into the marketing journey. For example, this makes it possible to pause an individual’s marketing journey if there is a serious service incident. Once the service case is closed, the marketing journey resumes or can be adapted based on the context of the service incident.
Connecting Advertising: The Salesforce Marketing Cloud now makes it easier to trigger ads based on CRM customer data and they have expanded their partnerships so that ads can be displayed anywhere. SoMedia announced a new video ad production integration and listings with Salesforce.  Further improving Salesforce’s Active Audiences, LiveIntent has partnered with Salesforce Marketing Cloud to empower marketers to orchestrate personal advertising campaigns as part of every touch point along the customer journey. The partnership will allow Salesforce Marketing Cloud customers to leverage the LiveIntent platform for people-based marketing campaigns in email.
Social Studio Upgrades: The adoption of Social Studio has increased 20x year over year and these new adopters will no doubt be delighted with the increased number of platforms that are supported including LinkedIn, YouTube, Instagram, Facebook Video and Google+. Social Studio is now fully integrated in to Journey Builder now with a single sign on and new iPad app. Social Studio will listen across any of the social networks and allows users to build processes around it, such as leveraging an individual’s social disposition in the customer journey. Social studio is also integrated into Active Audiences, which empowers the marketer to target ads based on what they are listening for the social net.
The 1+1+1 Model: Philanthropy continues to drive the Salesforce culture. To date they have delivered 920K service hours, $85 million dollars in grants and 25K non-profit organizations operate for free on Salesforce.
Continued Growth: As 6th largest software company in the world, Salesforce was recently added to the Fortune 500. They have 16,000 employees and for FY 2015 Salesforce expects to be a $7 billion dollar company.

In addition to the great speakers and keynotes, in Salesforce style there were some fun surprises that included a performance by The Roots, Elle King and a cameo by Derek Jeter who briefly talked about leadership.

It was a great event and I always appreciate their invitation to have me speak, and if you missed my session we will be running it again in a few months at Dreamforce in California. The Relevancy Group team looks forward to seeing you there.
Until then,

Webinar – Managing Your Data and Establishing a Data Privacy and Security Framework

Managing Your Data and Establishing a Data Privacy and Security Framework

Thu, May 7, 2015 1:00 PM – 2:00 PM EDT    Register for Free

Managing Your Data and Establishing a Data Privacy and Security Framework
Presented by The Relevancy Group and The Online Trust Alliance
Speakers: David Daniels, CEO of The Relevancy Group; Chris Marriott, VP of Services of The Relevancy Group; Craig Spiezle, Executive Director & President Online Trust Alliance

Join us on Thursday May 7th 2015 at 1pm EDT (10 am PDT) to hear the latest research from The Relevancy Group and OTA on the importance of managing customer data particularly when seeking a marketing technology provider. We will explore OTA’s third party security and privacy risk assessment framework, 2015 data breach and readiness guide, as well as hear their expert advice on how to make privacy and security part of your value proposition.

During this interactive webinar participants will learn the following:
– What are the biggest challenges for marketers when managing data?
– How can marketer’s best organize data to create efficiencies and optimize campaign effectiveness?
– How should organization’s approach vendor selection to ensure that data privacy and security concerns are addressed?
– How to prepare for a data breach?
– What are the key security and privacy provisions to require from your vendors?
– How to successfully move from a compliance perspective to one of stewardship?

Webinar – FROM ACQUISITION TO ADVOCACY: Discovering the Value of Lifecycle Marketing

FROM ACQUISITION TO ADVOCACY: Discovering the Value of Lifecycle Marketing

Register for this free webinar by The Relevancy Group and Yes Lifecycle Marketing: Thu, Nov 6, 2014 3:00 PM – 4:00 PM EST

Yes Lifecycle MarketingA comprehensive study that I recently wrote for The Relevancy Group found marketers continue to have challenges when it comes to developing cohesive digital and multichannel strategies to meet the demand of a fully-aligned customer experience.

Join me, David Daniels, CEO and Co-Founder, The Relevancy Group, and Yes Lifecycle Marketing as I discuss how implementing a Lifecycle Sophistication Ladder can improve customer acquisition and convert subscribers into advocates through a cohesive multichannel customer experience.

Join us on November 6th at 3 PM EST, when I will cover topics including:

• Data: Integration, Hygiene, Householding, Value, Enrichment
• Segment: Traditional, RFM Purchase, Past Behavior, Event Driven, Look-alikes
• Content: Personalized, Dynamic, Responsive, Context, Managed
• Coordinate: Organization, Goal Based, Frequency, Lifecycle, Automation
• Measure: Testing, Dashboard, Alerts, Attribution, Intelligence

Register for the webinar and download the complete research study for free with registration.

Webinar – The Precision Marketing Imperative – Tactics for Improving Marketing that Deliver 5 to 6 Times the Revenue and Profit!

The Precision Marketing Imperative – Tactics for Improving Marketing that Deliver 5 to 6 Times the Revenue and Profit!

Nov 4, 2014 2:00 PM EST   Register for this free webinar

Join renowned industry analyst and CEO of The Relevancy Group David Daniels and John D. Polcari, SVP CRM Sales & Marketing of Zeta Interactive to hear new tactics to optimize cross-channel marketing with Precision Marketing. In this 60 minute free webinar, David will discuss the tectonic shift in how consumers interact with brands, challenging marketers to organize, integrate and household customer data in a new manner. Attendees will benefit from lessons on how to implement a Precision Marketing Framework, build a Precision CRM (pCRM) centric organization to advance customers through cross-channel lifecycles. Join this webinar and learn how marketers that implement at least three of the five of the Precision Marketing techniques deliver 5 to 6 times the revenue and profit compared to those who do not.

In addition to case studies, the presentation will include:
– Approaches to improve email, social, mobile and cross channel marketing
– How to centralize data and make it actionable
– Tactics to manage lifecycle marketing across channels
– A five piece Precision Marketing framework to improve customer engagement
– Strategies to improve analytics through technology and services
– Lessons to optimize the mobile experience for subscribers
– Key take-aways that any marketer can immediately implement

Moderator: Dianna Dilworth – Editor, The Marketer Quarterly

Dianna Dilworth Dianna is a business journalist who has been covering marketing for more than a decade. A veteran business  reporter with experience producing magazines, blogs, videos and online news. Dianna has served as Associate Editor  at Direct Marketing News, and Editor at Mediabistro. Her byline can also be seen in Businessweek, MediaPost and  The Architectural Record. Beyond writing, Dianna is a documentary film maker, her second film “Mellodrama” was  an ‘OFFICAL SELECTION’ in Madrid, Buenos Aires and other festivals around the globe

Speaker: David Daniels – CEO, Co-Founder, The Relevancy Group

David DanielsDavid is a tenured industry analyst and consultant who is also President, Publisher and Co-Founder of the digital  magazine, The Marketer  Quarterly, LLC. David has  been recognized as “one of the most influential experts in email  marketing, if not the  most influential.” With over 25  years of experience as a marketer, market analyst and senior  executive at companies  including Apple, Anthropologie, Jupiter Research and Forrester Research; David is uniquely qualified to  understand the challenges and opportunities of marketers across channels.  David is co-author of the book “Email  Marketing an Hour a Day,” a sought after public speaker, an advisor The Online Trust Alliance and has been a contributor to news outlets including The Today Show on NBC, The Wall Street Journal, The New York Times and many industry journals and magazines.

John PolcariSpeaker: John D. Polcari – SVP, Zeta CRM Sales & Marketing, Zeta Interactive

John is an accomplished business development leader and marketer with more than 20 years of sales and marketing experience across various industries. Prior to joining Zeta, John served as Executive Vice President of Sales at eBay Enterprise Marketing Products, an integrated digital marketing services provider. In that role, he successfully engaged long-term partnerships with more than 125 top online marketers, including: Buy.com, Nike, CVS, Comcast, American Airlines and the Washington Post. Prior to eBay, John served as Senior Vice President of Global Marketing and Sales at Optaros, a leading provider of social commerce solutions. John also served as a sales leader at Epsilon (an American Express Company) and Vice President of Corporate Development for Genesys Conferencing, where he managed Internet channels, digital relationships, alliances, and strategic partnerships. He graduated from St. Anselm College with a BA in Politics/International Relations and attended Advanced Management Studies at Harvard University and the Executive MBA program at the University of Notre Dame.

Date and Time:
Tuesday November 4th, 2:00 PM EST (Eastern Standard Time)

All registrants will get a copy of a companion piece of research titled “The Precision Marketing Imperative – Tactics for Implementing the Precision Marketing Framework.”

Register for this free webinar

After registering, you will receive a confirmation email containing information about joining the webinar.

About Zeta Interactive | www.zetainteractive.com | (857) 246-7629 | ZetaHub@zetainteractive.com

Zeta Interactive is a Customer Lifecycle Marketing platform company that integrates Big Data, proprietary technology and analytics to help leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta Interactive has rapidly grown into a recognized leader in the emerging Big Data and Customer Lifecycle Marketing sectors. The company’s set of Data, Email, Social, Display, Search and Mobile solutions are used globally by hundreds of Middle Market and Fortune 500 brands. With over 500 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, London, and Hyderabad, India, and additional offices in Boston, MA; Boulder, CO; Tampa, FL; Washington, D.C.; Scottsdale, AZ; Duluth, GA; Middlesbrough and Bristol, UK.

About The Relevancy Group, LLC | www.relevancygroup.com | (877) 972-6886 | info@therelevancygroup.com

The Relevancy Group provides market research, survey design and consulting. We assist marketers (buyers) connect with vendors (sellers) and manage the vendor selection process, each year we represent tens of billions of email messages that are out for bid for new solution providers.   We provide educational and advisory resources to advance our clients and the markets understanding of relevance in order to deepen their customer relationships. The Relevancy Group is dedicated to educating the market on the imperative tactics needed to foster trust with consumers and improve an organization’s relevance within the broader online economy. Working with the leading brands, vendors and associations that comprise our economy, The Relevancy Group acts as an educator and trusted advisor in the aim of optimizing omnichannel connected marketing strategy and tactics. The Relevancy Group publishes research, educational resources and consults with businesses on vendor selection, mergers/acquisitions and other strategic imperatives.

About The Marketer Quarterly | www.marketerquarterly.com | editor@marketerquarterly.com

The Marketer Quarterly is a digital magazine for marketers written by marketers.  The Marketer Quarterly publishes each quarter — four issues per year. The magazine is in a digital format which is accessible on a desktop, mobile web browser and on all popular tablets and via Apps for Apple iOS, Android and Amazon.  Each quarter, the magazine highlights the latest research from The Relevancy Group and articles on the leading brands and marketers.  Register for a free subscription at www.marketerquarterly.com

Register for this free webinar

5 Trends for Designing an Effective Customer Onboarding Strategy

Join David Daniels, The Relevancy Group  and Joel Book, ExactTarget Marketing Cloud

Date: August 26, 2014 at 12:00 – 1:00 PM EDT
Speakers: David Daniels, Founder and CEO, The Relevancy Group
Moderated by: Joel Book, Principal, Marketing Insights, ExactTarget Marketing Cloud

INSPIRATIONS WEBINAR: Why do you need a good onboarding strategy? A successful onboarding program can drive adoption, resulting in lower customer attrition and higher customer satisfaction. No matter what a customer’s first touchpoint with your brand is, focus on using the momentum of that first experience to deepen the relationship and future success.

The Future is Now Webinar Series
Creating 1:1 Customer Journeys
The ExactTarget Marketing Cloud is here to help you learn how to start connecting with your customers in a whole new way. Over the next 6 months, we will host a series of 11 webinars designed to inspire and demonstrate how to make the most out of every customer interaction of the customer lifecycle by creating personalized, cross-channel customer journey that will deliver an exceptional brand experience! After this webinar series, you will be able to:

Strategically think about your customers journeys
Effectively onboard new subscribers
Retain customers by building personalized 1:1 conversations
Utilize the ExactTarget Marketing Cloud to its fullest potential