Cross-channel Marketing Drives Huge Returns for Retailers Webinar

Boston, MA – February, 4, 2016 – In a previously recorded webinar in October of 2015, David Daniels, CEO and Founder of The Relevancy Group, along with Paul Mandeville, Chief Product Officer at QuickPivot discuss The Value of Coordinated Multi-Channel Marketing for Mid-Market Retailers. David Daniels reviews the challenges of cross-channel marketing and outlines the remedies and tactics to successfully coordinate marketing channels to drive revenue improvement.

The webinar covers a number of topics that all marketers to should be up-to-date on. The primary topics are:

  • The role, performance and future trends of email marketing
  • The role of print direct marketing in cross-channel tactics to improve organizational collaboration across all channels
  • The importance of marketing analytics and attribution
  • The role of technology and services in attaining marketing success
  • Data integration and segmentation strategies
  • A framework for succeeding at multichannel marketing

Watch the recorded webinar on demand here.

 

About QuickPivot:

QuickPivot™ is a real-time, cross-channel marketing automation and services provider powering lifecycle marketing for B2B and B2C organizations. Winner of the most innovative marketing aQuickpivot-Logoutomation solution by the 2014 MITX What’s Next Awards, as well as the Silver and People’s Choice Stevie Award for Best New Product or Service of the Year in Software for Marketing or Public Relations, the new QuickPivot platform enables marketers, in any industry, to dynamically derive customer insight, listen to brand interactions and adapt campaigns to create seamless buying experiences. Leveraging more than 17 years of experience from its roots as Extraprise, the leader in right-time revenue optimization services, and SmartSource, a leader in SaaS cross-channel campaign management software, QuickPivot helps companies like Bank of America, HP and over 30 channel partners, including Harte-Hanks, Digitas and Fulcrum Analytics.

For more information:

Website: www.quickpivot.com

Call: 617-880-4000

Email: info@quickpivot.com

Twitter: @quickpivot

LinkedIn: https://www.linkedin.com/company/quickpivot

The Marketer Quarterly Email Marketing Awards 2015

BOSTON – Sept. 29, 2015 – The Marketer Quarterly Email Marketing Awards 2015

Submit your best email marketing campaigns and be recognized in Issue 8 of The Marketer Quarterly digital magazine, a magazine by marketers for marketers.

Submissions will be judged by the market analysts and consultants from The Relevancy Group in a quantifiable scorecard driven process. Submissions will be judged on variety of attributes including relevance, utilization of data, creative, and strategy, among other category specific characteristics.

You may submit multiple entries. To do so, you will need to fill out this form multiple times. Each submission is subject to a $150.00 entry fee. Upon submitting this form, you will be asked to enter a valid credit card for processing. The submission deadline is 10/16/15.

Submission Categories:

  1. Best Newsletter
  2. Best Welcome Email/Email Series (i.e. Onboarding, Lifecycle Messages to Convert Actions)
  3. Most Innovative Campaign (i.e. Utilization of Video, Animation, Real-time data)
  4. Best Use of Triggered Email – (i.e. Browse Abandon, Abandon cart, Retargeting)
  5. Best Media Integration – (i.e. Social, Display, Ad Integration, the Marriage of Adtech & Martech).
  6. Best Offer Message (i.e. Coupons, Daily Deal, Promotion)
  7. Best Loyalty Member Email/Offer (i.e. Statements, Offers, Redemption)
  8. Best Customer Experience Message (i.e. Product Reviews, Customer Service, Alerts)
  9. Best Example of Connected Omnichannel Marketing (i.e. Best Message as Part of an Omnichannel Coordinated Campaign, including Offline, Addressable TV, Display, etc.)
  10. Best Subject Line (i.e. Results Oriented, Your Open/Read Rate Has Increased)

Submit your best work today.

Upcoming Webinars From The Relevancy Group

We have a trio of webinars full of great content for you in the upcoming weeks.   The content is all based on research from the The Relevancy Group and offers something for every email marketer.

September 30th, 10am PT, Assessing Your Email Maturity. Adobe & TRG

Join The Relevancy Group and Adobe as we discuss our latest research.  The Relevancy Group CEO David Daniels and Adobe Senior Product Marketing Manager Patrick Tripp will take on a journey that details the differences in email marketing maturity.  Register for free

Evaluating your marketing effectiveness and understanding how you compare to your peers is crucial to any email marketing program. Adobe and The Relevancy Group recently conducted a study that examines email marketing best practices across four key areas: data, content, delivery and strategy. The study also builds upon benchmark data collected for an email self-assessment model that includes three progressive stages of email excellence: Classic, Dynamic and Contextual.
Join David Daniels, CEO and Founder of The Relevancy Group, and Patrick Tripp, Senior Product Marketing Manager at Adobe, to learn:
Key insights gained from the study across email data, content, delivery and strategy
Practical recommendations on how to progress your email marketing strategy
Specific return-on-investment metrics for Classic, Dynamic and Contextual email marketers

Register for free   Listen & Watch The Recorded Webinar

October 13th, 2pm ET, The Value of Multi-channel Real-Time Segmentation. Zeta Interactive & TRG  | Register for free

Join this free webinar and learn how to triple email marketing revenue by utilizing real-time data and automating customer lifecycle messaging. This webinar is based on The Relevancy Group research report “The Value of Multi-Channel Real-Time Segmentation,” which surveyed 300 marketing executives, underscores the value of capitalizing on real-time data. According to the report, marketers that utilize real-time multichannel data generate nearly three times more revenue in their marketing programs than their peers that do not utilize real-time data. Adding automation pushes those results even higher. Marketers that automate customer lifecycle messaging through tactics such as rules-based triggers, drive 133% more revenue than those that don’t.

Learn the challenges and successful tactics necessary to implement real-time data segmentation.

Speakers Include:
David Daniels, CEO & Founder of The Relevancy Group
John D. Polcari, SVP Sales & Marketing, Zeta Interactive

Register for free

October 14th, 11am ET, The Value of Coordinated Multi-channel Marketing for Mid-Market Retailers.  QuickPivot & TRG | Register for free

Attend this webinar and learn how to double the performance of your marketing engine. In this webinar David Daniels will discuss the challenges of cross-channel marketing, and outline the remedies and tactics to successfully coordinate your channels to drive revenue improvement.

The webinar will cover the following topics:

The role, performance and future trend of email marketing
The role of print direct marketing in cross-channel marketing
Tactics to improve organizational collaboration across all channels
The importance of marketing analytics and attribution
The role of technology and services in attaining marketing success
Data integration and segmentation strategies
A framework for succeeding at multi-channel marketing

Speakers include: David Daniels and Paul Mandeville

Register for free

 

The Relevancy Group Releases Industry’s First Buyer’s Guide on Email Marketing Agencies

BOSTONAug. 24, 2015PRLog — The Relevancy Group, a leader in email marketing research and consulting, today released its first ever The Relevancy Ring: Email Agency Buyer’s Guide – 2015. The research analyzes seven email marketing agencies, four Independent Agencies including Alchemy Worx, BrightWave, Merkle and Trendline Interactive and three that are divisions within ESPs (Email Service Providers) including: Acxiom Impact, Epsilon and Yes Lifecycle Marketing. The report sheds light on which agencies provide services that improve the ROI of current email marketing technologies.The Relevancy Ring: Email Agency Buyer's Guide, 2015

The Relevancy Group partnered with a new non-profit foundation A Chance in the World™ to create the analysis criteria for the report. We challenged all of the participants to come up with a detailed communications plan for the non-profit including strategy, analytics and creative ideas to increase donations and engagement with the foundation. The Relevancy Group and one of the foundation’s founders, Tonya Pemberton, evaluated these “pitch meetings.” This research was conducted over a period of four months.

“I am thrilled that we are delivering the first ever buyer’s guide dedicated to email marketing agencies,” said David Daniels, CEO and Founder of The Relevancy Group. “This Buyer’s Guide utilizes our patent pending Ring research methodology which is based on hundreds of quantifiable measures, client satisfaction and input from multiple analyst contributors.”

An excerpt of this research is featured in Issue 7 of The Marketer Quarterly, a digital magazine that is free to subscribers with registration at www.marketerquarterly.com. The report can be purchased on The Relevancy Group’s website www.relevancygroup.com.

About The Relevancy Group, LLC | www.relevancygroup.com

Founded in 2010, The Relevancy Group (TRG) provides market research, survey design and consulting. Working with leading brands, vendors, startups and associations, TRG acts as an educator and trusted advisor, optimizing omnichannel connected marketing strategies and tactics. TRG assists marketers (buyers) to connect with vendors (sellers) and manage the vendor selection process.  Each year TRG represents tens of billions of email messages out for bid for new solution providers. TRG publishes research on email, social, mobile, display, data management, digital marketing, Internet Identity Management, wearables, and the Internet of Things. TRG publishes The Marketer Quarterly, the free digital magazine for marketers by marketers. http://www.marketerquarterly.com/subscribe

Contact
Tina Mosetis
***@verizon.net

What is Marketing Utopia and how do we get there?

boboSince the dawn of the web, digital marketers have dreamed of a place where data flowed freely and the needs of our customers and prospects were easily anticipated and met [or exceeded] by our extraordinary omnichannel campaigns.

Last week, the team at Experian Marketing Services announced two exciting enhancements to the Experian Marketing Suite at their annual Client Summit, and made a case that marketing Utopia could actually be found in the desert of Las Vegas.

EMS customers like Jason John from Publishers Clearing House [also a Relevancy Group client] presented several compelling case studies that highlighted the customer centric, cross channel approach that they have been implementing, and the impacts on their businesses. One common theme: user expectation is evolving rapidly, and marketers who aren’t in lockstep, are in trouble. As Jill Ellis, coach of the 2015 world champion US Women’s National Soccer Team [and speaker at the event] tells her players: “you can be on the right track, but if you don’t move fast enough, you’ll get run over.”

The two enhancements announced at the event are designed to add velocity to customer programs.

Real-time, predictive intelligence and automated analytics –

In Vegas, I met with Emad Georgy, SVP Global Product Development, and Justin Orgel, Director Strategic Services, who were both excited about the release of this enhancement that helps marketers predict the performance of cross-channel campaigns through real-time identity and intelligence data.

Predictive modeling isn’t new for many sophisticated marketers, but the real-time nature, and depth of the EMS solution makes it a significant addition to the toolset; recent TRG research highlights the fact that brands are increasingly leveraging real-time data and generating significant return on the investment, so the timing is good too.

Cross-channel audience activation – 

EMS also announced new addressable advertising functionality that enables brands to leverage their first party data [in combination with Experian data, or not] to target audiences online, in mobile, TV, and direct mail.

Differentiators include the support of single campaigns, insights on cross channel attribution, and Experian’s identity and consumer data.

This is certainly a meaningful enhancement to the Marketing Suite, one which I am looking forward to exploring in more detail.

The 1000+ seasoned marketers at #Utopia were treated to entertainment from Salt-N-Pepa, and engaging talks with Stephanie McMahon, Chief Brand Officer, WWE, Inc., Carli Lloyd, Megan Rapinoe, and coach Jill Ellis from the US Women’s National Team, actor Joe Manganiello, and Yael Cohen, Founder, President & CEO, Fuck Cancer, as well as a Keynote from Erik Wahl Graffiti artist, entrepreneur, philanthropist & author, “Unthink.”

Experian Marketing Services produces a first rate event, and throws a tremendous party, but they were a leader in both our 2014 and 2015 Relevancy Ring ESP Buyer’s Guide because their technology and people enable customers to develop and evolve programs in their efforts to achieve marketing Utopia. (Download The Relevancy Group’s Relevancy Ring – 2015 ESP Buyers Guide with registration.)

Thank you to Matt Seeley, Ashley Johnson and Meghan Attreed for the invitation and hospitality, it was great to see old friends, make new ones, and spend a few days enjoying the #suitelife.

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Webinar: The Value of Multi-Channel Real-Time Segmentation

Thu, September 10th, 2015 2:00 PM – 3:00 PM EDT   Register for free

Join this free webinar and learn how to triple email marketing revenue by utilizing real-time data and automating customer lifecycle messaging. This webinar is based on The Relevancy Group research report “The Value of Multi-Channel Real-Time Segmentation,” which surveyed 300 marketing executives, underscores the value of capitalizing on real-time data. According to the report, marketers that utilize real-time multichannel data generate nearly three times more revenue in their marketing programs than their peers that do not utilize real-time data. Adding automation pushes those results even higher. Marketers that automate customer lifecycle messaging through tactics such as rules-based triggers, drive 133% more revenue than those that don’t.

Learn the challenges and successful tactics necessary to implement real-time data segmentation.

Speakers Include:
David Daniels, CEO & Founder of The Relevancy Group
John D. Polcari, SVP Sales & Marketing, Zeta Interactive

Register for free

Many New Innovations Announced at Salesforce Connections

ExactTarget Connections is always a fantastic digital marketing event. This year, Salesforce Marketing Cloud (formerly ExactTarget) moved Connections from Indianapolis to New York City so that they could accommodate the 18,000 registered attendees. It was a mass of humanity and my break out session with Jonathan Wilbur from Fanatics and Arthur Sweetser eDatasource was standing room only.Connections2015

But the real buzz at the conference was about the many new innovations from Salesforce and their partners.

Speed: True to theme that customer now rules, and speed is the new currency of business; Salesforce Marketing Cloud improved the performance of the email application. The platform is now faster and they made it easier to use.
Journey Improvements: The next generation Journey Builder includes improved testing capabilities, analytics and they have completely integrated sales cloud and service cloud into the marketing journey. For example, this makes it possible to pause an individual’s marketing journey if there is a serious service incident. Once the service case is closed, the marketing journey resumes or can be adapted based on the context of the service incident.
Connecting Advertising: The Salesforce Marketing Cloud now makes it easier to trigger ads based on CRM customer data and they have expanded their partnerships so that ads can be displayed anywhere. SoMedia announced a new video ad production integration and listings with Salesforce.  Further improving Salesforce’s Active Audiences, LiveIntent has partnered with Salesforce Marketing Cloud to empower marketers to orchestrate personal advertising campaigns as part of every touch point along the customer journey. The partnership will allow Salesforce Marketing Cloud customers to leverage the LiveIntent platform for people-based marketing campaigns in email.
Social Studio Upgrades: The adoption of Social Studio has increased 20x year over year and these new adopters will no doubt be delighted with the increased number of platforms that are supported including LinkedIn, YouTube, Instagram, Facebook Video and Google+. Social Studio is now fully integrated in to Journey Builder now with a single sign on and new iPad app. Social Studio will listen across any of the social networks and allows users to build processes around it, such as leveraging an individual’s social disposition in the customer journey. Social studio is also integrated into Active Audiences, which empowers the marketer to target ads based on what they are listening for the social net.
The 1+1+1 Model: Philanthropy continues to drive the Salesforce culture. To date they have delivered 920K service hours, $85 million dollars in grants and 25K non-profit organizations operate for free on Salesforce.
Continued Growth: As 6th largest software company in the world, Salesforce was recently added to the Fortune 500. They have 16,000 employees and for FY 2015 Salesforce expects to be a $7 billion dollar company.

In addition to the great speakers and keynotes, in Salesforce style there were some fun surprises that included a performance by The Roots, Elle King and a cameo by Derek Jeter who briefly talked about leadership.

It was a great event and I always appreciate their invitation to have me speak, and if you missed my session we will be running it again in a few months at Dreamforce in California. The Relevancy Group team looks forward to seeing you there.
Until then,
David