Webinar – The Precision Marketing Imperative – Tactics for Improving Marketing that Deliver 5 to 6 Times the Revenue and Profit!
The Precision Marketing Imperative – Tactics for Improving Marketing that Deliver 5 to 6 Times the Revenue and Profit!
Nov 4, 2014 2:00 PM EST Register for this free webinar
Join renowned industry analyst and CEO of The Relevancy Group David Daniels and John D. Polcari, SVP CRM Sales & Marketing of Zeta Interactive to hear new tactics to optimize cross-channel marketing with Precision Marketing. In this 60 minute free webinar, David will discuss the tectonic shift in how consumers interact with brands, challenging marketers to organize, integrate and household customer data in a new manner. Attendees will benefit from lessons on how to implement a Precision Marketing Framework, build a Precision CRM (pCRM) centric organization to advance customers through cross-channel lifecycles. Join this webinar and learn how marketers that implement at least three of the five of the Precision Marketing techniques deliver 5 to 6 times the revenue and profit compared to those who do not.
In addition to case studies, the presentation will include:
– Approaches to improve email, social, mobile and cross channel marketing
– How to centralize data and make it actionable
– Tactics to manage lifecycle marketing across channels
– A five piece Precision Marketing framework to improve customer engagement
– Strategies to improve analytics through technology and services
– Lessons to optimize the mobile experience for subscribers
– Key take-aways that any marketer can immediately implement
Moderator: Dianna Dilworth – Editor, The Marketer Quarterly
Dianna is a business journalist who has been covering marketing for more than a decade. A veteran business reporter with experience producing magazines, blogs, videos and online news. Dianna has served as Associate Editor at Direct Marketing News, and Editor at Mediabistro. Her byline can also be seen in Businessweek, MediaPost and The Architectural Record. Beyond writing, Dianna is a documentary film maker, her second film “Mellodrama” was an ‘OFFICAL SELECTION’ in Madrid, Buenos Aires and other festivals around the globe
Speaker: David Daniels – CEO, Co-Founder, The Relevancy Group
David is a tenured industry analyst and consultant who is also President, Publisher and Co-Founder of the digital magazine, The Marketer Quarterly, LLC. David has been recognized as “one of the most influential experts in email marketing, if not the most influential.” With over 25 years of experience as a marketer, market analyst and senior executive at companies including Apple, Anthropologie, Jupiter Research and Forrester Research; David is uniquely qualified to understand the challenges and opportunities of marketers across channels. David is co-author of the book “Email Marketing an Hour a Day,” a sought after public speaker, an advisor The Online Trust Alliance and has been a contributor to news outlets including The Today Show on NBC, The Wall Street Journal, The New York Times and many industry journals and magazines.
Speaker: John D. Polcari – SVP, Zeta CRM Sales & Marketing, Zeta Interactive
John is an accomplished business development leader and marketer with more than 20 years of sales and marketing experience across various industries. Prior to joining Zeta, John served as Executive Vice President of Sales at eBay Enterprise Marketing Products, an integrated digital marketing services provider. In that role, he successfully engaged long-term partnerships with more than 125 top online marketers, including: Buy.com, Nike, CVS, Comcast, American Airlines and the Washington Post. Prior to eBay, John served as Senior Vice President of Global Marketing and Sales at Optaros, a leading provider of social commerce solutions. John also served as a sales leader at Epsilon (an American Express Company) and Vice President of Corporate Development for Genesys Conferencing, where he managed Internet channels, digital relationships, alliances, and strategic partnerships. He graduated from St. Anselm College with a BA in Politics/International Relations and attended Advanced Management Studies at Harvard University and the Executive MBA program at the University of Notre Dame.
Date and Time:
Tuesday November 4th, 2:00 PM EST (Eastern Standard Time)
All registrants will get a copy of a companion piece of research titled “The Precision Marketing Imperative – Tactics for Implementing the Precision Marketing Framework.”
After registering, you will receive a confirmation email containing information about joining the webinar.
Zeta Interactive is a Customer Lifecycle Marketing platform company that integrates Big Data, proprietary technology and analytics to help leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta Interactive has rapidly grown into a recognized leader in the emerging Big Data and Customer Lifecycle Marketing sectors. The company’s set of Data, Email, Social, Display, Search and Mobile solutions are used globally by hundreds of Middle Market and Fortune 500 brands. With over 500 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, London, and Hyderabad, India, and additional offices in Boston, MA; Boulder, CO; Tampa, FL; Washington, D.C.; Scottsdale, AZ; Duluth, GA; Middlesbrough and Bristol, UK.
The Relevancy Group provides market research, survey design and consulting. We assist marketers (buyers) connect with vendors (sellers) and manage the vendor selection process, each year we represent tens of billions of email messages that are out for bid for new solution providers. We provide educational and advisory resources to advance our clients and the markets understanding of relevance in order to deepen their customer relationships. The Relevancy Group is dedicated to educating the market on the imperative tactics needed to foster trust with consumers and improve an organization’s relevance within the broader online economy. Working with the leading brands, vendors and associations that comprise our economy, The Relevancy Group acts as an educator and trusted advisor in the aim of optimizing omnichannel connected marketing strategy and tactics. The Relevancy Group publishes research, educational resources and consults with businesses on vendor selection, mergers/acquisitions and other strategic imperatives.
The Marketer Quarterly is a digital magazine for marketers written by marketers. The Marketer Quarterly publishes each quarter — four issues per year. The magazine is in a digital format which is accessible on a desktop, mobile web browser and on all popular tablets and via Apps for Apple iOS, Android and Amazon. Each quarter, the magazine highlights the latest research from The Relevancy Group and articles on the leading brands and marketers. Register for a free subscription at www.marketerquarterly.com
Hosted by The Marketer Quarterly | September 10, 2014 1 to 2 pm EDT
We all know that triggered and transactional emails can net significant gains in engagement, conversions and revenue, but the data shows that actually implementing an automated program can be a challenge. In this webinar hosted by The Marketer Quarterly and moderated by editor Dianna Dilworth, Join The Relevancy Group’s Chris Marriott and BlueHornet for a look at Allen Edmonds’ successful approach to triggered and transactional messaging. You’ll learn what worked, what didn’t, see program results and walk away with ideas you can put into practice right away.
- How a Welcome series can drive conversion and revenue
- Transactional and post-purchase messaging for up and cross-sell
- Abandon cart messaging tricks to bring them back
Dianna Dilworth, Editor, The Marketer Quarterly will serve as your moderator
Chris Marriott, Vice President of Services & Principal Consultant, The Relevancy Group
Kat Johnson, Marketing Manager, Allen Edmonds Shoe Company
Jessica Grewal, Account Director, BlueHornet
Learn how to implement engaging lifecycle marketing programs, a webinar brought to you by Yesmail and The Relevancy Group
Engaging the customer in a meaningful and consistent way is still the main objective for most brands. But marketers are still facing challenges that prevent them from establishing a meaningful conversation. Register today!
In this webinar sponsored by Yesmail, join Chris Marriott, VP of Services & Principal Consultant at The Relevancy Group, will discuss the major obstacles to developing lifecycle marketing campaigns and the main components necessary to build a successful multichannel lifecycle program.
Based on the Relevancy Group’s extensive research, you’ll learn how to:
– Break down organizational silos
– Collect the right type of data
– Build automated and triggered campaigns
– Read between the lines to determine what customers are ready to purchase
Introducing the latest issue of The Marketer Quarterly which covers the challenges and opportunities facing marketers in today’s mobile economy. In this issue that you can enjoy for free with registration, you will find:
• Gilt shares the inside story on their mobile app business.
• Trulia explains why TV makes sense for a digital company.
• Gamestop reveals their secrets to omnichannel success.
• FedEx gives marketing leadership insights.
• Our editorial team rides alongside the CMO of The Weather Channel.
• Plus you’ll find Practical columns on the tablet trend paradox, wearable marketing potential, mobile makeovers for ESPs and tips on optimizing for mobile.
The Marketer Quarterly Also Introduces Apps
Take The Marketer Quarterly with you! Download every issue on your phone or tablet. Get our free Apps, The Marketer Quarterly is now available through apps for Apple, Google and Amazon phones and tablets. Download them here for your Apple Devices iTunes, Android Devices via Google Play and Amazon Kindle Devices
Join The Marketer Quarterly and Experian Data Quality on Thu, Jun 12, 2014 1:00 PM – 2:00 PM EDT for this free webinar on Addressing the Impact of Data Quality in Omnichannel Marketing
Customers who interact across multiple channels spend more than their single channel counterparts. With that in mind, it’s imperative that marketers tie data collected across interaction points, segment their database and speak directly to those high value consumers.
Eighty-seven percent of companies engage in cross-channel marketing. However, 83 percent admit that they face challenges in this area of their operations. Join Experian Data Quality and The Marketer Quarterly to learn how customer data quality impacts the effectiveness of omnichannel campaigns. We’ll review the prevalence of customer data errors, the effect of those mistakes and ways marketers can overcome these obstacles to improve marketing results.
Join us to:
• Gain insight into existing customer data quality perceptions and strategies
• View benchmarks around data capture and management
• Hear strategies to enhance customer data accuracy and improve omnichannel efforts
Webinar Date: Thu, Jun 12, 2014 1:00 PM – 2:00 PM EDT
Moderated by: Dianna Dilworth, Editor – The Marketer Quarterly
Jennifer Levin, Marketing Manager – Experian Data Quality
Rishi Patel, Strategic Technical Manager – Experian Data Quality
Collin Thigpen, Enterprise Account Director – Experian Data Quality
About The Speakers and Moderator:
Jennifer Levin, Marketing Manager – Experian Data Quality
Jennifer is a strong advocate for cross-channel communications and has experience with strategy development, campaign planning and execution, and go-to-market effectiveness. She has firsthand knowledge of the impacts of data quality and works across the business to drive thought-leadership and prospecting efforts.
Rishi Patel, Strategic Technical Manager – Experian Data Quality
Rishi has spent the last seven years working with clients to fulfill their data quality needs. Through his efforts, he has built considerable insight into the data quality market, specifically how organizations rely on customer data for commercial success. Rishi now works exclusively with our highest value accounts, providing market insight, data management advice, and implementation and usage best practices.
Collin Thigpen, Enterprise Account Director – Experian Data Quality
Collin is responsible for improving data quality and effectiveness within the enterprise market. He directs organizations on best practices associated with data capture, usage, and management, helping his clients recognize a host of benefits that drive cost reductions and business growth. He brings over 5 years of data management expertise along with close to 10 years of experience in solution selling and account management.
Moderated by Dianna Dilworth – Editor of The Marketer Quarterly
Dianna is a business journalist who has been covering marketing for more than a decade. A veteran business reporter with experience producing magazines, blogs, videos and online news. Dianna has served as Associate Editor at Direct Marketing News, and Editor at Mediabistro. Her byline can also be seen in Businessweek, MediaPost and The Architectural Record. Beyond writing, Dianna is a documentary film maker, her second film “Mellodrama” was an ‘OFFICAL SELECTION’ in Madrid, Buenos Aires and other festivals around the globe.
Join David Daniels and Message Systems for a free webinar on The State of Email Marketing
Thursday, May 29
2:00PM ET/ 11:00AM PT
As email marketing matures, the complexity of data and channel integration continues to increase. In this free webinar, David Daniels of The Relevancy Group will showcase recent survey data that details the state of the email marketing industry today. This survey of over 425 marketing executives details which tactics are effective, what areas are driving challenges and which remedies are proving to be successful.
This webinar will detail strategies and topics including:
- Marketer aspirations and challenges
– Data utilization and integration
– Utilizing lifecycle triggered mailings
– Driving revenue through automation
– Considerations to select vendors
- David Daniels – CEO/Co-Founder of The Relevancy Group
- Jose Santa Anna – Director of Product Marketing, Message Systems
Regardless if you are a B2C (Business to Consumer) or B2B (Business to Business) marketer we hold these truths to be self evident.
Any capable Enterprise or Mid-Market vendor should allow you _the Marketer_ to integrate to systems in a sophisticated manner with work-flow and every need that addresses the B2C and B2B business need across messaging channels (Email, Mobile, Apps, Display and yes Print as needed). It is 2014, and marketers not only require these operational constructs regardless of audience, but also the measurement to understand the attribution of their marketing spend across channels.
While our team at The Relevancy Group sits with clients seeking new ESP (Email Service Provider) omnichannel (err that would be cross-channel, multi, omni?) solutions to discover, optimize and remove challenges. Last year The Relevancy Group represnted 18 billion email marketing messages out to bid. Want to do an RFP, talk to us.
When we published The Relevancy Ring – ESP Buyer’s Guide, 2014 we found that unfortunately for some vendors they are still projecting all about us and them, versus just speaking about the the merits of their own business. Read the free excerpt of The Relevancy Ring – ESP Buyers Guide with the free subscription to The Marketer Quarterly. Understand the ESP contenders and leaders, while all were invited in a solid methodology of innovation and invitation – see who is missing. Every vendor paid the same nominal fee to cover data and survey cost – this unlike my previous employer, our approach underscores that for inclusion all pay the same regardless of the grand relationship. We and I always have been objective, did I mentioned I walked out of my previous green screen employer (I’ll save that for the next book), but read the report – it is the most comprehensive research and combined along with Chris Marriott and Nick Einstein we scored different aspects and didn’t know the combined score until we did that.
Some vendors think they do not need outside objective validation, and many are not in touch with their clients. There are some believe that B2C marketing is so special that their company can keep a separate company to solely address B2B marketing. That notion is so curious, in that in so many businesses that I have worked for as well as our current market clients, well this fake wall of a separation of “church and state” seems well – so foreign and reminds me of my 1980’s and that “tear down the wall” quote.
So unless you are Roger Waters – you should never invest in a Wall. And yes for the music folks out there Waters sang and performed in Berlin after _that_ wall came down, for the record with heroes such as Levon Helm and other Band members.
It simply surprises me, the arrogance of some vendors that do not realize that there is a common ground of production, of targeting, the dynamic content tools, the workflow that necessary, the scale and delivery – between B2C and B2B – really you want to make these silos larger by different solutions and brands? Shameful. WOW – you vendor want me to choose which role I play? I am talking to B2B, tomorrow I am talking to B2c, well that might be a nuances, production reality, but really if you separate and make me select two platforms to do this, well then … it isn’t going to work out well in the end. So vendors, don’t ask clients to select a side of the wall. Think back anytime there is a wall or silo between applications and tasks – EVERYDAY VENDORS if that is your dream, I ask you to just think Berlin. Think East and West, Think B2B, B2C, thing of operational empowerment. Then Think ALL MARKETERS ARE CREATED EQUAL
Regardless of your role, it is about your BRANDS client experience and we don’t take off our behavior when we shift from work (business) to consumer and as a marketer. So if you believe that, well then why wouldn’t you need the same tools and if you had to purchase them from two separate companies, well that is just silly.
Integrate and do it eloquently without the promise of tomorrow, but what is actually available today. REST JSON just saying.
Interested in hearing more – well subscribe to this free digital magazine The Marketer Quarterly that will provide insight on how B2B/B2C CMO (Chief Marketing Officer) from the Red Cross deal with and include such separation – hint: see every subscriber regardless of business type attribute as one! Your brand will be better for it!
Don’t settle for legacy and #failed innovation – be equal – Learn more with free research, content and discovery at The Marketer Quarterly
All the best,