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Posts from the ‘Marketing’ Category

18
Dec

Hacking is Terrorism

If you know me, you know security it is a passion of mine. I have been happy to give back as a Strategic Advisor to the OTA (Online Trust Alliance).  I believe that without security, the whole notion of the trust of the Internet and online commerce implodes.

We should hold media and the press to a standard not to discuss the stolen good from a cyber attack.  Protect the victims of the attack, it is akin to media in the 1980’s with the blue dot over a victims face. Why should this crime be different?  Media is fanning the fire of this cyber attack against Sony, and it is truly now a war. Why? Because just a few hours ago the US government stated with high certainty that these attacks were state sponsored and that North Korea was behind them (source WSJ).

Turn a Negative into a Positive – My Solution for Sony and This Movie

the interviewThe best answer for Sony amid these proven North Korean Terrorist acts is to release The Interview on demand/streaming for $10 on 12/25. It will turn a negative into a positive, also test the audience for new releases for streaming in home. It would take 5 million viewers to make their money back, but I believe it would be huge, as big as their predicted $60 million dollar open. Stand up to terror/cyber attacks!

We must stand up against state sponsored attacks. Every business needs to be ready, in fact The Online Trust Alliance has been working on this for years.

From prevention to reaction resources. There are many wonderful reports and collaboration moments that provide effectiveness.   It will improve your market presence and when following OTA best practices your ability to be spoofed will be diminished.

I believe in this organization, if I didn’t I wouldn’t be a Strategic Advisor to the Online Trust Alliance.

Please, if you have an online business, ensure it is secure, follow the well defined best practices.

I am happy to discuss this over a digital magazine, such as The Marketer Quarterly

Until next time,  all the best,

David

28
Oct

Webinar – FROM ACQUISITION TO ADVOCACY: Discovering the Value of Lifecycle Marketing

FROM ACQUISITION TO ADVOCACY: Discovering the Value of Lifecycle Marketing

Register for this free webinar by The Relevancy Group and Yes Lifecycle Marketing: Thu, Nov 6, 2014 3:00 PM – 4:00 PM EST

Yes Lifecycle MarketingA comprehensive study that I recently wrote for The Relevancy Group found marketers continue to have challenges when it comes to developing cohesive digital and multichannel strategies to meet the demand of a fully-aligned customer experience.

Join me, David Daniels, CEO and Co-Founder, The Relevancy Group, and Yes Lifecycle Marketing as I discuss how implementing a Lifecycle Sophistication Ladder can improve customer acquisition and convert subscribers into advocates through a cohesive multichannel customer experience.

Join us on November 6th at 3 PM EST, when I will cover topics including:

• Data: Integration, Hygiene, Householding, Value, Enrichment
• Segment: Traditional, RFM Purchase, Past Behavior, Event Driven, Look-alikes
• Content: Personalized, Dynamic, Responsive, Context, Managed
• Coordinate: Organization, Goal Based, Frequency, Lifecycle, Automation
• Measure: Testing, Dashboard, Alerts, Attribution, Intelligence

Register for the webinar and download the complete research study for free with registration.

9
Oct

Webinar – The Precision Marketing Imperative – Tactics for Improving Marketing that Deliver 5 to 6 Times the Revenue and Profit!

The Precision Marketing Imperative – Tactics for Improving Marketing that Deliver 5 to 6 Times the Revenue and Profit!

Nov 4, 2014 2:00 PM EST   Register for this free webinar

Join renowned industry analyst and CEO of The Relevancy Group David Daniels and John D. Polcari, SVP CRM Sales & Marketing of Zeta Interactive to hear new tactics to optimize cross-channel marketing with Precision Marketing. In this 60 minute free webinar, David will discuss the tectonic shift in how consumers interact with brands, challenging marketers to organize, integrate and household customer data in a new manner. Attendees will benefit from lessons on how to implement a Precision Marketing Framework, build a Precision CRM (pCRM) centric organization to advance customers through cross-channel lifecycles. Join this webinar and learn how marketers that implement at least three of the five of the Precision Marketing techniques deliver 5 to 6 times the revenue and profit compared to those who do not.

In addition to case studies, the presentation will include:
– Approaches to improve email, social, mobile and cross channel marketing
– How to centralize data and make it actionable
– Tactics to manage lifecycle marketing across channels
– A five piece Precision Marketing framework to improve customer engagement
– Strategies to improve analytics through technology and services
– Lessons to optimize the mobile experience for subscribers
– Key take-aways that any marketer can immediately implement

Moderator: Dianna Dilworth – Editor, The Marketer Quarterly

Dianna Dilworth Dianna is a business journalist who has been covering marketing for more than a decade. A veteran business  reporter with experience producing magazines, blogs, videos and online news. Dianna has served as Associate Editor  at Direct Marketing News, and Editor at Mediabistro. Her byline can also be seen in Businessweek, MediaPost and  The Architectural Record. Beyond writing, Dianna is a documentary film maker, her second film “Mellodrama” was  an ‘OFFICAL SELECTION’ in Madrid, Buenos Aires and other festivals around the globe

Speaker: David Daniels – CEO, Co-Founder, The Relevancy Group

David DanielsDavid is a tenured industry analyst and consultant who is also President, Publisher and Co-Founder of the digital  magazine, The Marketer  Quarterly, LLC. David has  been recognized as “one of the most influential experts in email  marketing, if not the  most influential.” With over 25  years of experience as a marketer, market analyst and senior  executive at companies  including Apple, Anthropologie, Jupiter Research and Forrester Research; David is uniquely qualified to  understand the challenges and opportunities of marketers across channels.  David is co-author of the book “Email  Marketing an Hour a Day,” a sought after public speaker, an advisor The Online Trust Alliance and has been a contributor to news outlets including The Today Show on NBC, The Wall Street Journal, The New York Times and many industry journals and magazines.

John PolcariSpeaker: John D. Polcari – SVP, Zeta CRM Sales & Marketing, Zeta Interactive

John is an accomplished business development leader and marketer with more than 20 years of sales and marketing experience across various industries. Prior to joining Zeta, John served as Executive Vice President of Sales at eBay Enterprise Marketing Products, an integrated digital marketing services provider. In that role, he successfully engaged long-term partnerships with more than 125 top online marketers, including: Buy.com, Nike, CVS, Comcast, American Airlines and the Washington Post. Prior to eBay, John served as Senior Vice President of Global Marketing and Sales at Optaros, a leading provider of social commerce solutions. John also served as a sales leader at Epsilon (an American Express Company) and Vice President of Corporate Development for Genesys Conferencing, where he managed Internet channels, digital relationships, alliances, and strategic partnerships. He graduated from St. Anselm College with a BA in Politics/International Relations and attended Advanced Management Studies at Harvard University and the Executive MBA program at the University of Notre Dame.

Date and Time:
Tuesday November 4th, 2:00 PM EST (Eastern Standard Time)

All registrants will get a copy of a companion piece of research titled “The Precision Marketing Imperative – Tactics for Implementing the Precision Marketing Framework.”

Register for this free webinar

After registering, you will receive a confirmation email containing information about joining the webinar.

About Zeta Interactive | www.zetainteractive.com | (857) 246-7629 | ZetaHub@zetainteractive.com

Zeta Interactive is a Customer Lifecycle Marketing platform company that integrates Big Data, proprietary technology and analytics to help leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta Interactive has rapidly grown into a recognized leader in the emerging Big Data and Customer Lifecycle Marketing sectors. The company’s set of Data, Email, Social, Display, Search and Mobile solutions are used globally by hundreds of Middle Market and Fortune 500 brands. With over 500 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, London, and Hyderabad, India, and additional offices in Boston, MA; Boulder, CO; Tampa, FL; Washington, D.C.; Scottsdale, AZ; Duluth, GA; Middlesbrough and Bristol, UK.

About The Relevancy Group, LLC | www.relevancygroup.com | (877) 972-6886 | info@therelevancygroup.com

The Relevancy Group provides market research, survey design and consulting. We assist marketers (buyers) connect with vendors (sellers) and manage the vendor selection process, each year we represent tens of billions of email messages that are out for bid for new solution providers.   We provide educational and advisory resources to advance our clients and the markets understanding of relevance in order to deepen their customer relationships. The Relevancy Group is dedicated to educating the market on the imperative tactics needed to foster trust with consumers and improve an organization’s relevance within the broader online economy. Working with the leading brands, vendors and associations that comprise our economy, The Relevancy Group acts as an educator and trusted advisor in the aim of optimizing omnichannel connected marketing strategy and tactics. The Relevancy Group publishes research, educational resources and consults with businesses on vendor selection, mergers/acquisitions and other strategic imperatives.

About The Marketer Quarterly | www.marketerquarterly.com | editor@marketerquarterly.com

The Marketer Quarterly is a digital magazine for marketers written by marketers.  The Marketer Quarterly publishes each quarter — four issues per year. The magazine is in a digital format which is accessible on a desktop, mobile web browser and on all popular tablets and via Apps for Apple iOS, Android and Amazon.  Each quarter, the magazine highlights the latest research from The Relevancy Group and articles on the leading brands and marketers.  Register for a free subscription at www.marketerquarterly.com

Register for this free webinar

23
Sep

Apps Take Center Stage at Connections 2014 #CNX14

CNX14I’ve been attending ExactTarget’s Connections before it was called Connections and each year it continues to get bigger and better.   This year Connections 2014 is no exception as eight thousand marketers meet collaborate and discuss digital marketing innovations.   Into addition to the 100+ breakout sessions, there are some fantastic keynote speakers.

Scott McCorkle, CEO, Salesforce ExactTarget Marketing Cloud announced Journey Builder for Apps.   The solution empowers any company to deliver personalized customer journeys directly from mobile apps, creating interactive experiences that drive brand engagement and loyalty.    Several notable brands including Fitbit, Sony PlayStation, and HSN all rallied around the concept and new product announcement.   Leveraging the company’s Journey Builder, Journey Builder for Apps now extends a customer journey to any connected addressable App capable device.   This includes messaging to wearables and all connected things.

Read The Entire Journey Builder for Apps Press Release

As Scott McCorkle pointed out in his keynote, the Journey never ends.   Journey Builder allows the marketer to think and work visually and tie journey’s to service, sales and marketing events.  Marketers can manage a Journey of any size and scope, across channels.

ExactTarget also announced new website and mobile analytics, stating that they are rolling out web analytics  for all customers.  Here ExactTarget is clearly taking on Adobe Marketing Cloud (Omnitrue) and Coremetrics, For a Salesforce Marketing Cloud customer, it is a perfect extension of the platform and I can easily see it taking market share away from Adobe, IBM (Coremetrics) and other analytics vendors.

Marc Benioff – Chairman & CEO – Salesforce.com stated that they are celebrating 15 years of success and innovation, 38% growth in the last quarter.  He added that we’ve been following the customer, we are catching up to were the customer is with mobile.   Benioff also highlighted their 1:1:1 initiative, which over the last 15 years they have dedicated 680,000  hours of service, $68 million dollars in grants and 23,000 nonprofit organizations were helped.  Marc Benioff  went onto to state we are the The Customer Success Platform – “we want to create more success for your customers, we only succeed when you succeed.”

ExactTarget Marketing Cloud went onto highlight the sophistication of LiveNation, which was an excellent example that content matters and is a necessary part of the journey. There are 205,000 different versions of a single email at LiveNation.  Now that is dynamic content!

Also discussed was their Cloud Pages, which is a rich push notification, enabling an HTML 5 page to be pushed pushed directly to the subscriber’s phone.   The company will also be rolling out a content management solution to round out the suite of tools that every marketer needs.

Once again, another fantastic Connections with some fairly impressive product innovations.  Congratulations ExactTarget!

26
Aug

5 Trends for Designing an Effective Customer Onboarding Strategy

Join David Daniels, The Relevancy Group  and Joel Book, ExactTarget Marketing Cloud

Date: August 26, 2014 at 12:00 – 1:00 PM EDT
Speakers: David Daniels, Founder and CEO, The Relevancy Group
Moderated by: Joel Book, Principal, Marketing Insights, ExactTarget Marketing Cloud

INSPIRATIONS WEBINAR: Why do you need a good onboarding strategy? A successful onboarding program can drive adoption, resulting in lower customer attrition and higher customer satisfaction. No matter what a customer’s first touchpoint with your brand is, focus on using the momentum of that first experience to deepen the relationship and future success.

The Future is Now Webinar Series
Creating 1:1 Customer Journeys
The ExactTarget Marketing Cloud is here to help you learn how to start connecting with your customers in a whole new way. Over the next 6 months, we will host a series of 11 webinars designed to inspire and demonstrate how to make the most out of every customer interaction of the customer lifecycle by creating personalized, cross-channel customer journey that will deliver an exceptional brand experience! After this webinar series, you will be able to:

Strategically think about your customers journeys
Effectively onboard new subscribers
Retain customers by building personalized 1:1 conversations
Utilize the ExactTarget Marketing Cloud to its fullest potential

Register 

19
Aug

The Marketer Quarterly Issue 3 – Social Media Marketing

Introducing the latest issue of The Marketer Quarterly which covers the social media marketing challenges and opportunities facing marketers today. In this issue of our digital magazine that you can enjoy for free with registration, you will find many stories, strategies and tactics to help organizations of any size optimize their social marketing presence.

The Marketer Quarterly - Issue 314

The signature piece in the magazine is an excerpt from The Relevancy Group’s exclusive Consumer Social Survey. The survey provides understanding of consumer behavior with feedback from more than 1,000 consumers, aged 13 and older. The research unlocks new insights into how consumers are using social networks. For instance, findings reveal that overall 88% of U.S. survey respondents to The Relevancy Group (TRG) Consumer Survey, state that within the last 30 days that they actively participated on Facebook.

In the issue, General Mills shares their social strategy for Lucky Charms; Coldwell Banker and Sweet’N Low reveal the power of online video for audience growth; Nordstrom and Zappos discuss social shopping; and NASA talks about managing hundreds of social accounts. For the main feature, our editorial team rides alongside the CMO of LinkedIn. Practical columns give tips on how to best approach marketing on social networks.

Get the latest issue of The Marketer Quarterly.

The Marketer Quarterly Has Apps

Take The Marketer Quarterly with you! Download every issue on your phone or tablet. Get our free Apps, The Marketer Quarterly is now available through apps for Apple, Google and Amazon phones and tablets. Download them here for your Apple Devices iTunes, Android Devices via Google Play and Amazon Kindle Devices

Analyst David Daniels serves as the magazine’s publisher. Experienced journalist Dianna Dilworth is the magazine’s editor. Services leader Chris Marriott contributes to a number of columns.

Subscribe to The Marketer Quarterly for free at http://www.marketerquarterly.com

For More Information:
Contact: The Editor or The Publisher

7
Aug

Webinar – Triggered & Transactional Emails That Really Work

BlueHornetTriggered & Transactional  Emails That Really Work:  An Allen Edmonds’ Success Story

Hosted by The Marketer Quarterly | September 10, 2014 1 to 2 pm EDT

We all know that triggered and transactional emails can net significant gains in engagement, conversions and revenue, but the data shows that actually implementing an automated program can be a challenge.  In this webinar hosted by The Marketer Quarterly and moderated by editor Dianna Dilworth, Join The Relevancy Group’s Chris Marriott and BlueHornet for a look at Allen Edmonds’ successful approach to triggered and transactional messaging. You’ll learn what worked, what didn’t, see program results and walk away with ideas you can put into practice right away.

We’ll cover:

  • How a Welcome series can drive conversion and revenue
  • Transactional and post-purchase messaging for up and cross-sell
  • Abandon cart messaging tricks to bring them back

Register Now!

Moderator:

Dianna Dilworth, Editor, The Marketer Quarterly will serve as your moderator

Dianna Dilworth

 

 

 

 

Speakers:

Chris Marriott, Vice President of Services & Principal Consultant, The Relevancy Group

Chris Marriott

 

 

 

 

 

Kat Johnson, Marketing Manager, Allen Edmonds Shoe Company

 

Kat Johnson

 

 

 

 

 

Jessica Grewal, Account Director, BlueHornet

Jessica Grewal

 

 

 

 

 

Register Now!

16
Jul

Webinar – The Sea of Change in Data-Driven Email Practices

 

Learn how to implement engaging lifecycle marketing programs, a webinar brought to you by Yesmail and The Relevancy Group

The Sea of Change in Data-Driven Email Practices

Engaging the customer in a meaningful and consistent way is still the main  objective  for most brands. But marketers are still facing challenges that prevent  them from  establishing a meaningful conversation.   Register today!
 

 

Chris Marriott In this webinar sponsored by Yesmail, join Chris Marriott, VP of Services &  Principal Consultant at The Relevancy Group, will discuss the major obstacles to  developing lifecycle marketing campaigns and the main components necessary  to build a successful multichannel lifecycle program.

Based on the Relevancy Group’s extensive research, you’ll learn how to:
– Break down organizational silos
– Collect the right type of data
– Build automated and triggered campaigns
– Read between the lines to determine what customers are ready to purchase

REGISTER FOR THIS WEBINAR

12
May

The Marketer Quarterly Issue 2 – All About Mobile

Introducing the latest issue of The Marketer Quarterly which covers the challenges and opportunities facing marketers in today’s mobile economy. In this issue that you can enjoy for free with registration, you will find:

The Marketer Quarterly-Issue 214

• An excerpt from The Relevancy Group’s Consumer Mobile Survey. The research unlocks new insights into how consumers access their email and interact with marketers on mobile.

• Gilt shares the inside story on their mobile app business.

• Trulia explains why TV makes sense for a digital company.

• Gamestop reveals their secrets to omnichannel success.

• FedEx gives marketing leadership insights.

• Our editorial team rides alongside the CMO of The Weather Channel.

• Plus you’ll find Practical columns on the tablet trend paradox, wearable marketing potential, mobile makeovers for ESPs and tips on optimizing for mobile.

The Marketer Quarterly Also Introduces Apps

Take The Marketer Quarterly with you! Download every issue on your phone or tablet. Get our free Apps, The Marketer Quarterly is now available through apps for Apple, Google and Amazon phones and tablets. Download them here for your Apple Devices iTunes, Android Devices via Google Play and Amazon Kindle Devices

11
May

Webinar – Addressing the Impact of Data Quality in Omnichannel Marketing

Experian Data QualityJoin The Marketer Quarterly and Experian Data Quality on Thu, Jun 12, 2014 1:00 PM – 2:00 PM EDT  for this free webinar on Addressing the Impact of Data Quality in Omnichannel Marketing

Customers who interact across multiple channels spend more than their single channel counterparts. With that in mind, it’s imperative that marketers tie data collected across interaction points, segment their database and speak directly to those high value consumers.

Eighty-seven percent of companies engage in cross-channel marketing. However, 83 percent admit that they face challenges in this area of their operations. Join Experian Data Quality and The Marketer Quarterly to learn how customer data quality impacts the effectiveness of omnichannel campaigns. We’ll review the prevalence of customer data errors, the effect of those mistakes and ways marketers can overcome these obstacles to improve marketing results.

Join us to:
• Gain insight into existing customer data quality perceptions and strategies
• View benchmarks around data capture and management
• Hear strategies to enhance customer data accuracy and improve omnichannel efforts

REGISTER FOR FREE

Webinar Date:  Thu, Jun 12, 2014 1:00 PM – 2:00 PM EDT

Moderated by: Dianna Dilworth, Editor –  The Marketer Quarterly

Speakers:
Jennifer Levin, Marketing Manager – Experian Data Quality
Rishi Patel, Strategic Technical Manager – Experian Data Quality
Collin Thigpen, Enterprise Account Director – Experian Data Quality

About The Speakers and Moderator:
Jennifer LevinJennifer Levin, Marketing Manager – Experian Data Quality
Jennifer is a strong advocate for cross-channel communications and has experience with strategy development, campaign planning and execution, and go-to-market effectiveness. She has firsthand knowledge of the impacts of data quality and works across the business to drive thought-leadership and prospecting efforts.

 

RishiRishi Patel Patel, Strategic Technical Manager – Experian Data Quality
Rishi has spent the last seven years working with clients to fulfill their data quality needs. Through his efforts, he has built considerable insight into the data quality market, specifically how organizations rely on customer data for commercial success. Rishi now works exclusively with our highest value accounts, providing market insight, data management advice, and implementation and usage best practices.

 
Collin ThigpenCollin Thigpen, Enterprise Account Director – Experian Data Quality
Collin is responsible for improving data quality and effectiveness within the enterprise market. He directs organizations on best practices associated with data capture, usage, and management, helping his clients recognize a host of benefits that drive cost reductions and business growth. He brings over 5 years of data management expertise along with close to 10 years of experience in solution selling and account management.

 

Moderated by Dianna Dilworth – Editor of The Marketer Quarterly

Dianna Dilworth

Dianna is a business journalist who has been covering marketing for more than a decade. A veteran business reporter with experience producing magazines, blogs, videos and online news. Dianna has served as Associate Editor at Direct Marketing News, and Editor at Mediabistro. Her byline can also be seen in Businessweek, MediaPost and The Architectural Record. Beyond writing, Dianna is a documentary film maker, her second film “Mellodrama” was an ‘OFFICAL SELECTION’ in Madrid, Buenos Aires and other festivals around the globe.

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