Webinar: Five Tips To Drive Cross-Channel Marketing Profitability
In this eConsultancy JUMP Webinar: Five Tips To Drive Cross-Channel Marketing Profitability, featuring The Relevancy Group CEO/Co-Founder David Daniels and ClickSquared VP of Marketing Kerry Reilly you will learn the latest trends and tactics to drive marketing profitability across channels.
Register here for this free webinar on May 9th, at 12 noon EDT.
In this ClickSquared, The Relevancy Group CEO and long-time industry analyst David Daniels will share five best practices to advance cross-channel marketing profitability. David will discuss the latest trends and present new executive survey data from March, 2013. This webinar will provide insight on the latest developments in cross-channel marketing and tactics to improve relevance and engagement.
Attend this webinar and learn:
· The benefits of using real-time data
· Tactics for improving email relevance and response rates
· Mobile marketing optimization strategies
· Suggestions on optimizing the marketing organization to improve collaboration
· Audience segmentation, targeting examples and more
David Daniels and Kerry Reilly
David Daniels – CEO & Co-Founder, The Relevancy Group
Follow David on Twitter @emaildaniels Learn more at www.relevancygroup.com
For 25 years, David has been an industry proponent. Currently as CEO of The Relevancy Group, David directs market research and consulting essential to digital marketing. Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior level positions at Forrester and JupiterResearch, Apple, Anthropologie, MacWarehouse, Proteam and the earliest online retailers on CompuServe. David advises many industry associations including the OTA, writes a syndicated column for ClickZ and has been a contributor to the Weekend Today Show on NBC. David is also a contributing analyst to GigaOM Pro.
Kerry Reilly – VP, Marketing, Clicksquared
Kerry manages product and corporate marketing functions. She brings over 25 years of experience in campaign management, database marketing & analytics. Prior to joining ClickSquared, Kerry was a senior director of solution consulting at Mall Networks where she managed played an integral role in defining and driving card linked loyalty shopping solutions. Kerry spent a number of years at Unica Corporation and Epsilon in a variety of technical sales and consulting roles. She has worked with companies across many industries including sports, retail, financial services, insurance, travel & hospitality, consumer packaged goods, publishing, and telecommunications. Kerry started her career at the Home Shopping Network as a manager of marketing analysis. She has a BA in Arts from Providence College and a MBA in Business Administration specializing in Marketing and Information Technology from the University of South Florida.