The Relevancy Group Releases Industry’s First Buyer’s Guide on Email Marketing Agencies

BOSTONAug. 24, 2015PRLog — The Relevancy Group, a leader in email marketing research and consulting, today released its first ever The Relevancy Ring: Email Agency Buyer’s Guide – 2015. The research analyzes seven email marketing agencies, four Independent Agencies including Alchemy Worx, BrightWave, Merkle and Trendline Interactive and three that are divisions within ESPs (Email Service Providers) including: Acxiom Impact, Epsilon and Yes Lifecycle Marketing. The report sheds light on which agencies provide services that improve the ROI of current email marketing technologies.The Relevancy Ring: Email Agency Buyer's Guide, 2015

The Relevancy Group partnered with a new non-profit foundation A Chance in the World™ to create the analysis criteria for the report. We challenged all of the participants to come up with a detailed communications plan for the non-profit including strategy, analytics and creative ideas to increase donations and engagement with the foundation. The Relevancy Group and one of the foundation’s founders, Tonya Pemberton, evaluated these “pitch meetings.” This research was conducted over a period of four months.

“I am thrilled that we are delivering the first ever buyer’s guide dedicated to email marketing agencies,” said David Daniels, CEO and Founder of The Relevancy Group. “This Buyer’s Guide utilizes our patent pending Ring research methodology which is based on hundreds of quantifiable measures, client satisfaction and input from multiple analyst contributors.”

An excerpt of this research is featured in Issue 7 of The Marketer Quarterly, a digital magazine that is free to subscribers with registration at www.marketerquarterly.com. The report can be purchased on The Relevancy Group’s website www.relevancygroup.com.

About The Relevancy Group, LLC | www.relevancygroup.com

Founded in 2010, The Relevancy Group (TRG) provides market research, survey design and consulting. Working with leading brands, vendors, startups and associations, TRG acts as an educator and trusted advisor, optimizing omnichannel connected marketing strategies and tactics. TRG assists marketers (buyers) to connect with vendors (sellers) and manage the vendor selection process.  Each year TRG represents tens of billions of email messages out for bid for new solution providers. TRG publishes research on email, social, mobile, display, data management, digital marketing, Internet Identity Management, wearables, and the Internet of Things. TRG publishes The Marketer Quarterly, the free digital magazine for marketers by marketers. http://www.marketerquarterly.com/subscribe

Contact
Tina Mosetis
***@verizon.net

G is For Google, My QuickTake on Alphabet

G is for GoogleGoogle is reorganizing under a new umbrella structure called Alphabet, lead by Google co-founders Larry Page as CEO and Sergey Brin as President.

I first met Larry and Sergey when they came into Jupiter to pitch their new search engine.   There is a bit of a funny story to that meeting, but that is a blog or chapter for another day.

Alphabet makes perfect sense.  Google err Alphabet has transformed to deliver something far beyond their original charter. It is much like when a former employer of mine, Apple Computer renamed and re-branded as a broader but yet simpler Apple, Inc.

The genius of GOOG, err Alphabet is that there are so many opportunities for their brilliant minds to contribute to our culture, economy and wellness. Is S for Stem Cell? Read the promise and potential of what Larry wrote in his blog “Good examples  [of Alphabet] are our health efforts: Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity). Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related. Alphabet is about businesses prospering through strong leaders and independence. In general, our model is to have a strong CEO who runs each business, with Sergey and me in service to them as needed. We will rigorously handle capital allocation and work to make sure each business is executing well. We’ll also make sure we have a great CEO for each business, and we’ll determine their compensation.”

Larry and Sergey have long innovated and it is fantastic to see a business as successful as what we once knew as Google not rest, but rather continue to change and innovate.  That is the new American Business Dream … keep on adding and innovating.

As a CEO of two much smaller businesses The Relevancy Group and The Marketer Quarterly, my companies work together and share synergies, but even alone the deliver their own value.  I am lower case version of Alphabet, but I am so inspired by this change at Google as any entrepreneur should be.

Bravo Larry and Sergey!  Well done, until we meet again.

What is Marketing Utopia and how do we get there?

boboSince the dawn of the web, digital marketers have dreamed of a place where data flowed freely and the needs of our customers and prospects were easily anticipated and met [or exceeded] by our extraordinary omnichannel campaigns.

Last week, the team at Experian Marketing Services announced two exciting enhancements to the Experian Marketing Suite at their annual Client Summit, and made a case that marketing Utopia could actually be found in the desert of Las Vegas.

EMS customers like Jason John from Publishers Clearing House [also a Relevancy Group client] presented several compelling case studies that highlighted the customer centric, cross channel approach that they have been implementing, and the impacts on their businesses. One common theme: user expectation is evolving rapidly, and marketers who aren’t in lockstep, are in trouble. As Jill Ellis, coach of the 2015 world champion US Women’s National Soccer Team [and speaker at the event] tells her players: “you can be on the right track, but if you don’t move fast enough, you’ll get run over.”

The two enhancements announced at the event are designed to add velocity to customer programs.

Real-time, predictive intelligence and automated analytics –

In Vegas, I met with Emad Georgy, SVP Global Product Development, and Justin Orgel, Director Strategic Services, who were both excited about the release of this enhancement that helps marketers predict the performance of cross-channel campaigns through real-time identity and intelligence data.

Predictive modeling isn’t new for many sophisticated marketers, but the real-time nature, and depth of the EMS solution makes it a significant addition to the toolset; recent TRG research highlights the fact that brands are increasingly leveraging real-time data and generating significant return on the investment, so the timing is good too.

Cross-channel audience activation – 

EMS also announced new addressable advertising functionality that enables brands to leverage their first party data [in combination with Experian data, or not] to target audiences online, in mobile, TV, and direct mail.

Differentiators include the support of single campaigns, insights on cross channel attribution, and Experian’s identity and consumer data.

This is certainly a meaningful enhancement to the Marketing Suite, one which I am looking forward to exploring in more detail.

The 1000+ seasoned marketers at #Utopia were treated to entertainment from Salt-N-Pepa, and engaging talks with Stephanie McMahon, Chief Brand Officer, WWE, Inc., Carli Lloyd, Megan Rapinoe, and coach Jill Ellis from the US Women’s National Team, actor Joe Manganiello, and Yael Cohen, Founder, President & CEO, Fuck Cancer, as well as a Keynote from Erik Wahl Graffiti artist, entrepreneur, philanthropist & author, “Unthink.”

Experian Marketing Services produces a first rate event, and throws a tremendous party, but they were a leader in both our 2014 and 2015 Relevancy Ring ESP Buyer’s Guide because their technology and people enable customers to develop and evolve programs in their efforts to achieve marketing Utopia. (Download The Relevancy Group’s Relevancy Ring – 2015 ESP Buyers Guide with registration.)

Thank you to Matt Seeley, Ashley Johnson and Meghan Attreed for the invitation and hospitality, it was great to see old friends, make new ones, and spend a few days enjoying the #suitelife.

IMG_4016

 

The Relevancy Group Expands Research Coverage Promotes Nicholas Einstein to Vice President of Research, Principal Analyst

For Immediate Release                                Contact: Tina Mosetis, Tel: 516-487-5866/calltina@verizon.net

The Relevancy Group Expands Research Coverage

Promotes Nicholas Einstein to Vice President of Research, Principal Analyst

July 21, 2015 (Boston, MA) – The Relevancy Group, a leader in email marketing research and consulting, announces expanded coverage and staff with the appointment of Nicholas Einstein to Vice President of Research, Principal Analyst. Expansion of services includes Social Relationship Marketing, Identity Marketing Management and expanded RFP services.

Customer demand and industry trends have led to the formal expansion of three critical coverage areas for The Relevancy Group including:

–       Identity Marketing Management: DMPs, Known, Unknown, Identity Realization. The marriage of MarTech and AdTech. Peggy Reinders, Principal Analyst will analyze this market and develop a new buyer’s guide.

–       Expanded RFP Consulting: Expanding beyond ESP (Email Service Providers) RFP’s (Request For Proposal). The Relevancy Group continues to invest in its consulting business unit, with Orlando Tirado as new head of sales.  Led by Chris Marriott, VP of Consulting and Principal Consultant, TRG represents tens of billion emails out to bid annually. “We have a non-biased scorecard driven process, that ensures the users decide on the vendor,” said Mr. Marriott.  “We’ll extend this methodology to channels beyond email,” said David Daniels, CEO and Founder of The Relevancy Group.

–       Social Relationship Marketing:  Social Management, Listening, Execution, and Advertising.  Nicholas Einstein will continue to listen and drive market innovation in this industry.  A buyer’s guide is planned in the coming months.

Newly Appointed VP of Research and Principal Analyst, Nicholas Einstein brings over 15 years of experience to The Relevancy Group where he will guide and manage the research agenda as well as continue to focus on email and social relationship marketing technologies. Previously, Nicholas was the Vice President of Customer Success at SocialChorus- an Advocate Marketing platform. Prior to that, Einstein was VP of Professional Services at Extole, a referral marketing platform. At RealNetworks, Nicholas managed worldwide email marketing operations and customer relationship management. Subsequently he served for five years as VP of Deliverability & Strategic Services for a prominent Email Service Provider (ESP).  Read more about Nicholas http://www.relevancygroup.com/our-team/nicholas-einstein.

Daniels adds “Nick has been an indispensable member to our business for the last two years.  His contributions have elevated our data sciences, research methodology and client relationships. Nick has the essential background to assist in growing the research footprint of The Relevancy Group.”

“It’s an exciting time in the evolution of digital marketing and I’m thrilled to apply my skills and background in a leadership role with The Relevancy Group, itself a leader and guiding star in the digital marketing universe,” said Nicholas Einstein, VP of Research & Principal Analyst, The Relevancy Group.

About The Relevancy Group, LLC | www.relevancygroup.com

Founded in 2010, The Relevancy Group (TRG) provides market research, survey design and consulting. Working with leading brands, vendors, startups and associations, TRG acts as an educator and trusted advisor, optimizing omnichannel connected marketing strategies and tactics. TRG assists marketers (buyers) to connect with vendors (sellers) and manage the vendor selection process.  Each year TRG represents tens of billions of email messages out for bid for new solution providers. TRG publishes research on email, social, mobile, display, data management, digital marketing, wearables, and the Internet of Things. TRG publishes The Marketer Quarterly, the free digital magazine for marketers by marketers.

Subscribe to The Marketer Quarterly, featuring excerpts of The Relevancy Group research, free with registration.   http://www.marketerquarterly.com/subscribe

Webinar: The Value of Multi-Channel Real-Time Segmentation

Thu, September 10th, 2015 2:00 PM – 3:00 PM EDT   Register for free

Join this free webinar and learn how to triple email marketing revenue by utilizing real-time data and automating customer lifecycle messaging. This webinar is based on The Relevancy Group research report “The Value of Multi-Channel Real-Time Segmentation,” which surveyed 300 marketing executives, underscores the value of capitalizing on real-time data. According to the report, marketers that utilize real-time multichannel data generate nearly three times more revenue in their marketing programs than their peers that do not utilize real-time data. Adding automation pushes those results even higher. Marketers that automate customer lifecycle messaging through tactics such as rules-based triggers, drive 133% more revenue than those that don’t.

Learn the challenges and successful tactics necessary to implement real-time data segmentation.

Speakers Include:
David Daniels, CEO & Founder of The Relevancy Group
John D. Polcari, SVP Sales & Marketing, Zeta Interactive

Register for free

“The Value of Multi-Channel Real-Time Segmentation” New Research From The Relevancy Group

Read The Release on PR News Wire

For Immediate Release                        Contact: Tina Mosetis, Tel: 516-487-5866, Email: calltina@verizon.net

Zeta Interactive Releases New Research Report conducted by The Relevancy Group; Confirms Email as Most Effective Channel in delivering ROI; Cites High Value in Multi-Channel Real-Time Segmentation and Scoring

July 14, 2015 (Boston, MA) – Zeta Interactive, the leader in data-driven Marketing across the Customer Lifecycle, today, announced the release of a research report conducted in partnership with The Relevancy Group..    The new report, which surveyed 300 marketing executives, “The Value of Multi-Channel Real-Time Segmentation” underscores the value of capitalizing on real-time data.  According to the report, marketers that utilize real-time multichannel data generate nearly three times more revenue in their marketing programs than their peers that do not utilize real-time data. Adding automation pushes those results even higher. Marketers that automate customer lifecycle messaging through tactics such as rules-based triggers, drive 133% more revenue than those that don’t.

David A. Steinberg, CEO of Zeta Interactive says “The research we do is critical to keeping our clients up to date on the latest trends and findings and furthering Zeta’s position as a thought leader in real-time scoring and ‘fast data’. Strong partners like The Relevancy Group help us create compelling research that enables our clients to move their businesses and customer relationships forward.”

“The challenges explored in this survey get to the heart of topics that many marketers find critical to driving their businesses. We are proud to partner with Zeta on this research and look forward to watching these results help drive marketing impact'” said David Daniels, CEO and Founder of The Relevancy Group.

Highlights of the Report/Survey Findings Include:

-Email is the most effective channel to drive revenue. 91% of participants view email as the most effective channel to move the sales needle.  E-mail ties consumer identity together across channels and is the mechanism utilized to drive real-time segmentation through multichannel data.

Nearly a quarter of marketers state they don’t have adequate staffing resources and marketing organizations unfortunately remain siloed preventing marketers from consolidating multiple marketing channels to one vendor. Just 25% of marketers’ state there is central ownership across all marketing channels while 56% of marketers wish to consolidate their vendors across all channels.

Marketers are becoming increasingly data-driven.  Analytical services that help develop measurement and attribution models to assist with strategies/tactics. Analytical services that help develop measurement and attribution models are the most valuable services according to 40% of marketers surveyed.

Marketers lack the tools to capitalize on the explosion of data and marketing touchpoints.  25% of marketers use some form of real time data to drive segmentation and targeting but the vast majority are not able to centralize customer data from across channels and recognize customers in a single record.

Granular measurement of return on marketing spend remains out of the reach of most marketers.  Only 21% of marketers surveyed leverage multichannel attribution models, leaving 79 % to rely on potentially spurious conclusions that fuel poor media buying decisions.

Steinberg notes, “Marketers must measure what they invest on marketing.  Measurement in general and attribution modeling specifically are necessary to drive multi-channel value and get the best offer to the best buyer at the most optimized time. It’s vital to accurately measure campaign performance through all stages of the customer journey, in all channels, and to use this data to inform ongoing optimization. Marketers who are serious about attribution have the information they need to make smart marketing decisions and make a compelling business case to expand budgets.”

The fifteen page report, written by David Daniels and Nicholas Einstein of The Relevancy Group and co-written by John D. Polcari and Amy Jones of Zeta Interactive is available with registration at the following link: http://info.zetainteractive.com/value-of-multichannel-real-time-segmentation 

A webinar detailing the findings of this research will be hosted on August 6th at 2PM EDT, register for the webinar here.

###

About Zeta Interactive | www.zetainteractive.com

Zeta Interactive is a Customer Lifecycle Marketing platform company that integrates rich data, advanced analytics and machine learning to help leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta Interactive has rapidly grown into a recognized leader in the data, analytics and marketing technology sectors. The company’s set of Data, Email, Social, Display, Search and Mobile solutions are used globally by hundreds of Middle Market and Fortune 500 brands. With over 500 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, London, and Hyderabad, India, and additional offices in Boston, MA; Boulder, CO; Detroit, MI.; Scottsdale, AZ; Middlesbrough and Bristol, UK.

About The Relevancy Group, LLC | www.relevancygroup.com

Founded in 2010, The Relevancy Group provides market research, survey design and consulting. We assist marketers (buyers) connect with vendors (sellers) and manage the vendor selection process, each year we represent tens of billions of email messages that are out for bid for new solution providers. Working with the leading brands, vendors, startups and associations that comprise our economy, The Relevancy Group acts as an educator and trusted advisor in the aim of optimizing omnichannel connected marketing strategies and tactics. The Relevancy Group publishes research on email, social, mobile, display, data management, digital marketing, wearables, and the Internet of Things, as well as publishes The Marketer Quarterly, www.marketerquarterly.com the free digital magazine for marketers by marketers.