The Relevancy Group Expands Research Coverage Promotes Nicholas Einstein to Vice President of Research, Principal Analyst

For Immediate Release                                Contact: Tina Mosetis, Tel: 516-487-5866/calltina@verizon.net

The Relevancy Group Expands Research Coverage

Promotes Nicholas Einstein to Vice President of Research, Principal Analyst

July 21, 2015 (Boston, MA) – The Relevancy Group, a leader in email marketing research and consulting, announces expanded coverage and staff with the appointment of Nicholas Einstein to Vice President of Research, Principal Analyst. Expansion of services includes Social Relationship Marketing, Identity Marketing Management and expanded RFP services.

Customer demand and industry trends have led to the formal expansion of three critical coverage areas for The Relevancy Group including:

–       Identity Marketing Management: DMPs, Known, Unknown, Identity Realization. The marriage of MarTech and AdTech. Peggy Reinders, Principal Analyst will analyze this market and develop a new buyer’s guide.

–       Expanded RFP Consulting: Expanding beyond ESP (Email Service Providers) RFP’s (Request For Proposal). The Relevancy Group continues to invest in its consulting business unit, with Orlando Tirado as new head of sales.  Led by Chris Marriott, VP of Consulting and Principal Consultant, TRG represents tens of billion emails out to bid annually. “We have a non-biased scorecard driven process, that ensures the users decide on the vendor,” said Mr. Marriott.  “We’ll extend this methodology to channels beyond email,” said David Daniels, CEO and Founder of The Relevancy Group.

–       Social Relationship Marketing:  Social Management, Listening, Execution, and Advertising.  Nicholas Einstein will continue to listen and drive market innovation in this industry.  A buyer’s guide is planned in the coming months.

Newly Appointed VP of Research and Principal Analyst, Nicholas Einstein brings over 15 years of experience to The Relevancy Group where he will guide and manage the research agenda as well as continue to focus on email and social relationship marketing technologies. Previously, Nicholas was the Vice President of Customer Success at SocialChorus- an Advocate Marketing platform. Prior to that, Einstein was VP of Professional Services at Extole, a referral marketing platform. At RealNetworks, Nicholas managed worldwide email marketing operations and customer relationship management. Subsequently he served for five years as VP of Deliverability & Strategic Services for a prominent Email Service Provider (ESP).  Read more about Nicholas http://www.relevancygroup.com/our-team/nicholas-einstein.

Daniels adds “Nick has been an indispensable member to our business for the last two years.  His contributions have elevated our data sciences, research methodology and client relationships. Nick has the essential background to assist in growing the research footprint of The Relevancy Group.”

“It’s an exciting time in the evolution of digital marketing and I’m thrilled to apply my skills and background in a leadership role with The Relevancy Group, itself a leader and guiding star in the digital marketing universe,” said Nicholas Einstein, VP of Research & Principal Analyst, The Relevancy Group.

About The Relevancy Group, LLC | www.relevancygroup.com

Founded in 2010, The Relevancy Group (TRG) provides market research, survey design and consulting. Working with leading brands, vendors, startups and associations, TRG acts as an educator and trusted advisor, optimizing omnichannel connected marketing strategies and tactics. TRG assists marketers (buyers) to connect with vendors (sellers) and manage the vendor selection process.  Each year TRG represents tens of billions of email messages out for bid for new solution providers. TRG publishes research on email, social, mobile, display, data management, digital marketing, wearables, and the Internet of Things. TRG publishes The Marketer Quarterly, the free digital magazine for marketers by marketers.

Subscribe to The Marketer Quarterly, featuring excerpts of The Relevancy Group research, free with registration.   http://www.marketerquarterly.com/subscribe

Webinar: The Value of Multi-Channel Real-Time Segmentation

Thu, Aug 6, 2015 2:00 PM – 3:00 PM EDT   Register for free

Join this free webinar and learn how to triple email marketing revenue by utilizing real-time data and automating customer lifecycle messaging. This webinar is based on The Relevancy Group research report “The Value of Multi-Channel Real-Time Segmentation,” which surveyed 300 marketing executives, underscores the value of capitalizing on real-time data. According to the report, marketers that utilize real-time multichannel data generate nearly three times more revenue in their marketing programs than their peers that do not utilize real-time data. Adding automation pushes those results even higher. Marketers that automate customer lifecycle messaging through tactics such as rules-based triggers, drive 133% more revenue than those that don’t.

Learn the challenges and successful tactics necessary to implement real-time data segmentation.

Speakers Include:
David Daniels, CEO & Founder of The Relevancy Group
John D. Polcari, SVP Sales & Marketing, Zeta Interactive

Register for free

“The Value of Multi-Channel Real-Time Segmentation” New Research From The Relevancy Group

Read The Release on PR News Wire

For Immediate Release                        Contact: Tina Mosetis, Tel: 516-487-5866, Email: calltina@verizon.net

Zeta Interactive Releases New Research Report conducted by The Relevancy Group; Confirms Email as Most Effective Channel in delivering ROI; Cites High Value in Multi-Channel Real-Time Segmentation and Scoring

July 14, 2015 (Boston, MA) – Zeta Interactive, the leader in data-driven Marketing across the Customer Lifecycle, today, announced the release of a research report conducted in partnership with The Relevancy Group..    The new report, which surveyed 300 marketing executives, “The Value of Multi-Channel Real-Time Segmentation” underscores the value of capitalizing on real-time data.  According to the report, marketers that utilize real-time multichannel data generate nearly three times more revenue in their marketing programs than their peers that do not utilize real-time data. Adding automation pushes those results even higher. Marketers that automate customer lifecycle messaging through tactics such as rules-based triggers, drive 133% more revenue than those that don’t.

David A. Steinberg, CEO of Zeta Interactive says “The research we do is critical to keeping our clients up to date on the latest trends and findings and furthering Zeta’s position as a thought leader in real-time scoring and ‘fast data’. Strong partners like The Relevancy Group help us create compelling research that enables our clients to move their businesses and customer relationships forward.”

“The challenges explored in this survey get to the heart of topics that many marketers find critical to driving their businesses. We are proud to partner with Zeta on this research and look forward to watching these results help drive marketing impact'” said David Daniels, CEO and Founder of The Relevancy Group.

Highlights of the Report/Survey Findings Include:

-Email is the most effective channel to drive revenue. 91% of participants view email as the most effective channel to move the sales needle.  E-mail ties consumer identity together across channels and is the mechanism utilized to drive real-time segmentation through multichannel data.

Nearly a quarter of marketers state they don’t have adequate staffing resources and marketing organizations unfortunately remain siloed preventing marketers from consolidating multiple marketing channels to one vendor. Just 25% of marketers’ state there is central ownership across all marketing channels while 56% of marketers wish to consolidate their vendors across all channels.

Marketers are becoming increasingly data-driven.  Analytical services that help develop measurement and attribution models to assist with strategies/tactics. Analytical services that help develop measurement and attribution models are the most valuable services according to 40% of marketers surveyed.

Marketers lack the tools to capitalize on the explosion of data and marketing touchpoints.  25% of marketers use some form of real time data to drive segmentation and targeting but the vast majority are not able to centralize customer data from across channels and recognize customers in a single record.

Granular measurement of return on marketing spend remains out of the reach of most marketers.  Only 21% of marketers surveyed leverage multichannel attribution models, leaving 79 % to rely on potentially spurious conclusions that fuel poor media buying decisions.

Steinberg notes, “Marketers must measure what they invest on marketing.  Measurement in general and attribution modeling specifically are necessary to drive multi-channel value and get the best offer to the best buyer at the most optimized time. It’s vital to accurately measure campaign performance through all stages of the customer journey, in all channels, and to use this data to inform ongoing optimization. Marketers who are serious about attribution have the information they need to make smart marketing decisions and make a compelling business case to expand budgets.”

The fifteen page report, written by David Daniels and Nicholas Einstein of The Relevancy Group and co-written by John D. Polcari and Amy Jones of Zeta Interactive is available with registration at the following link: http://info.zetainteractive.com/value-of-multichannel-real-time-segmentation 

A webinar detailing the findings of this research will be hosted on August 6th at 2PM EDT, register for the webinar here.

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About Zeta Interactive | www.zetainteractive.com

Zeta Interactive is a Customer Lifecycle Marketing platform company that integrates rich data, advanced analytics and machine learning to help leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta Interactive has rapidly grown into a recognized leader in the data, analytics and marketing technology sectors. The company’s set of Data, Email, Social, Display, Search and Mobile solutions are used globally by hundreds of Middle Market and Fortune 500 brands. With over 500 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, London, and Hyderabad, India, and additional offices in Boston, MA; Boulder, CO; Detroit, MI.; Scottsdale, AZ; Middlesbrough and Bristol, UK.

About The Relevancy Group, LLC | www.relevancygroup.com

Founded in 2010, The Relevancy Group provides market research, survey design and consulting. We assist marketers (buyers) connect with vendors (sellers) and manage the vendor selection process, each year we represent tens of billions of email messages that are out for bid for new solution providers. Working with the leading brands, vendors, startups and associations that comprise our economy, The Relevancy Group acts as an educator and trusted advisor in the aim of optimizing omnichannel connected marketing strategies and tactics. The Relevancy Group publishes research on email, social, mobile, display, data management, digital marketing, wearables, and the Internet of Things, as well as publishes The Marketer Quarterly, www.marketerquarterly.com the free digital magazine for marketers by marketers.

Many New Innovations Announced at Salesforce Connections

ExactTarget Connections is always a fantastic digital marketing event. This year, Salesforce Marketing Cloud (formerly ExactTarget) moved Connections from Indianapolis to New York City so that they could accommodate the 18,000 registered attendees. It was a mass of humanity and my break out session with Jonathan Wilbur from Fanatics and Arthur Sweetser eDatasource was standing room only.Connections2015

But the real buzz at the conference was about the many new innovations from Salesforce and their partners.

Speed: True to theme that customer now rules, and speed is the new currency of business; Salesforce Marketing Cloud improved the performance of the email application. The platform is now faster and they made it easier to use.
Journey Improvements: The next generation Journey Builder includes improved testing capabilities, analytics and they have completely integrated sales cloud and service cloud into the marketing journey. For example, this makes it possible to pause an individual’s marketing journey if there is a serious service incident. Once the service case is closed, the marketing journey resumes or can be adapted based on the context of the service incident.
Connecting Advertising: The Salesforce Marketing Cloud now makes it easier to trigger ads based on CRM customer data and they have expanded their partnerships so that ads can be displayed anywhere. SoMedia announced a new video ad production integration and listings with Salesforce.  Further improving Salesforce’s Active Audiences, LiveIntent has partnered with Salesforce Marketing Cloud to empower marketers to orchestrate personal advertising campaigns as part of every touch point along the customer journey. The partnership will allow Salesforce Marketing Cloud customers to leverage the LiveIntent platform for people-based marketing campaigns in email.
Social Studio Upgrades: The adoption of Social Studio has increased 20x year over year and these new adopters will no doubt be delighted with the increased number of platforms that are supported including LinkedIn, YouTube, Instagram, Facebook Video and Google+. Social Studio is now fully integrated in to Journey Builder now with a single sign on and new iPad app. Social Studio will listen across any of the social networks and allows users to build processes around it, such as leveraging an individual’s social disposition in the customer journey. Social studio is also integrated into Active Audiences, which empowers the marketer to target ads based on what they are listening for the social net.
The 1+1+1 Model: Philanthropy continues to drive the Salesforce culture. To date they have delivered 920K service hours, $85 million dollars in grants and 25K non-profit organizations operate for free on Salesforce.
Continued Growth: As 6th largest software company in the world, Salesforce was recently added to the Fortune 500. They have 16,000 employees and for FY 2015 Salesforce expects to be a $7 billion dollar company.

In addition to the great speakers and keynotes, in Salesforce style there were some fun surprises that included a performance by The Roots, Elle King and a cameo by Derek Jeter who briefly talked about leadership.

It was a great event and I always appreciate their invitation to have me speak, and if you missed my session we will be running it again in a few months at Dreamforce in California. The Relevancy Group team looks forward to seeing you there.
Until then,
David

Webinar – Managing Your Data and Establishing a Data Privacy and Security Framework

Managing Your Data and Establishing a Data Privacy and Security Framework

Thu, May 7, 2015 1:00 PM – 2:00 PM EDT    Register for Free


Managing Your Data and Establishing a Data Privacy and Security Framework
Presented by The Relevancy Group and The Online Trust Alliance
Speakers: David Daniels, CEO of The Relevancy Group; Chris Marriott, VP of Services of The Relevancy Group; Craig Spiezle, Executive Director & President Online Trust Alliance

Join us on Thursday May 7th 2015 at 1pm EDT (10 am PDT) to hear the latest research from The Relevancy Group and OTA on the importance of managing customer data particularly when seeking a marketing technology provider. We will explore OTA’s third party security and privacy risk assessment framework, 2015 data breach and readiness guide, as well as hear their expert advice on how to make privacy and security part of your value proposition.

During this interactive webinar participants will learn the following:
– What are the biggest challenges for marketers when managing data?
– How can marketer’s best organize data to create efficiencies and optimize campaign effectiveness?
– How should organization’s approach vendor selection to ensure that data privacy and security concerns are addressed?
– How to prepare for a data breach?
– What are the key security and privacy provisions to require from your vendors?
– How to successfully move from a compliance perspective to one of stewardship?

The Marketing Email that (almost) went Horribly Wrong

By Chris Marriott

I’ve written it before, but I’m writing it again: Email is the most powerful marketing channel in the universe. Period. But not every email marketing story can have a happy ending. What follows is a cautionary tale from the annals of email marketing that almost had a very unhappy ending.

It all started the Saturday before Easter. At 8:06 a.m., the following email hit my mail box. I should start by saying I am a Gold member of FTD, meaning that I pay an annual fee and get all my subsequent flower orders delivered with no service charge. Trust me when I tell you that once you eliminate the pesky service charge, you tend to send a lot of flowers to different people. So it makes you a pretty good customer. Anyway, this is the first email I received.

Due to the power of email marketing, as I looked at this email, it occurred to me that I should send my oldest daughter some flowers for Easter. She loves getting flowers, and besides I could “save 10% sitewide*”! I know, the asterisk immediately tells you there are some exclusions to that statement, but nevertheless, I clicked to the site, found an arrangement I liked, and placed the order. Like I always do, I then anxiously awaited the purchase confirmation email. I am one of those people who open and then save every purchase confirmation email. The one below promptly hit my inbox at 10:24 a.m. (I didn’t actually make the order until close to that time).

Read more …