Cross-channel Marketing Drives Huge Returns for Retailers Webinar

Boston, MA – February, 4, 2016 – In a previously recorded webinar in October of 2015, David Daniels, CEO and Founder of The Relevancy Group, along with Paul Mandeville, Chief Product Officer at QuickPivot discuss The Value of Coordinated Multi-Channel Marketing for Mid-Market Retailers. David Daniels reviews the challenges of cross-channel marketing and outlines the remedies and tactics to successfully coordinate marketing channels to drive revenue improvement.

The webinar covers a number of topics that all marketers to should be up-to-date on. The primary topics are:

  • The role, performance and future trends of email marketing
  • The role of print direct marketing in cross-channel tactics to improve organizational collaboration across all channels
  • The importance of marketing analytics and attribution
  • The role of technology and services in attaining marketing success
  • Data integration and segmentation strategies
  • A framework for succeeding at multichannel marketing

Watch the recorded webinar on demand here.

 

About QuickPivot:

QuickPivot™ is a real-time, cross-channel marketing automation and services provider powering lifecycle marketing for B2B and B2C organizations. Winner of the most innovative marketing aQuickpivot-Logoutomation solution by the 2014 MITX What’s Next Awards, as well as the Silver and People’s Choice Stevie Award for Best New Product or Service of the Year in Software for Marketing or Public Relations, the new QuickPivot platform enables marketers, in any industry, to dynamically derive customer insight, listen to brand interactions and adapt campaigns to create seamless buying experiences. Leveraging more than 17 years of experience from its roots as Extraprise, the leader in right-time revenue optimization services, and SmartSource, a leader in SaaS cross-channel campaign management software, QuickPivot helps companies like Bank of America, HP and over 30 channel partners, including Harte-Hanks, Digitas and Fulcrum Analytics.

For more information:

Website: www.quickpivot.com

Call: 617-880-4000

Email: info@quickpivot.com

Twitter: @quickpivot

LinkedIn: https://www.linkedin.com/company/quickpivot

New Webinar – The Value of Services for the Omnichannel Marketer

Webinar date: January 21, 2016, 2pm ET
EpsilonJoin The Relevancy Group and Epsilon for this high value webinar.

Maybe your team is not aligned with common goals. Or maybe you lack the resources necessary to optimize omnichannel marketing. No matter what limitations you face, one thing is certain: The need to present customers with a holistic brand experience across channels is more urgent than it has ever been. How do you break through?

Enroll in this webinar to learn from the experts the latest omnichannel research, and, what’s more important, how to put it into action. After this seminar you will be able to:
• Pinpoint key dysfunctional areas in your marketing organization
• Identify your organization in the Omnichannel Sophistication Trajectory
• Optimize the best tactics in your omnichannel marketing strategy
• Learn to increase revenue through the use of real-time data and services.
• Discover how you can climb the Omnichannel Ladder of Services

Speakers: David Daniels, CEO & Founder, The Relevancy Group
Pam McAtee, Senior Vice President, Digital Services, Epsilon

Webinar date: January 21, 2016, 2pm ET.  Register Today!

The Marketer Quarterly Honors Email Marketers with Prestigious MQ Email Marketing Award

For Immediate Release                        Contact: Tina Mosetis 516-458-2090 / Tina@YellowBeanllc.com

The Marketer Quarterly Honors Email Marketers with Prestigious MQ Email Marketing Award

Spring Lake, NJ, December 7, 2015 /PRNewswire/ — The Marketer Quarterly, the digital
magazine for marketers by marketers, is pleased to announce The Marketer Quarterly Email Marketing Award winners. The company accepted award submissions from marketers in over a dozen categories. The award submissions were judged by Analysts from The Relevancy Group, the parent organization of The Marketer Quarterly and Marketing Democracy principal Chris Marriott.TMQ Email Awards Badge

“I congratulate all of this year’s award winners, their Email Marketing Service Providers, Agencies and Partners. I applaud their commitment to delivering relevant and innovative email experiences,” said David Daniels CEO of The Relevancy Group and Publisher of The Marketer Quarterly.

Details about all of these award-winning email marketing campaigns are the cover feature story in Issue 8 of The Marketer Quarterly. To view the e-mail marketing award winners, register for free subscription to the Marketer Quarterly at www.marketerquarterly.com or download the MQ App on iTunes, GooglePlay and Amazon App stores.

The Marketer Quarterly Email Marketing Awards Winners of 2015 are:

  • Best Customer Experience Email: JustAnswer, ESP-Adobe Campaign
  • Best Reactivation Email-Retail: Boden, ESP-Experian Marketing Services & Movable Ink
  • Best Reactivation Email-CPG: Filippo Berio Olive Oil, ESP-Bronto & Colangelo Synergy Marketing (agency)
  • Best Reactivation Email-Consumer: American Home Shield, ESP-Experian Marketing Services & Epsilon (agency)
  • Best Loyalty Email: Marriott Rewards, ESP-Yesmail & Yes Lifecycle Marketing
  • Best Newsletter: Northwestern Mutual, ESP-Zeta Interactive
  • Best Newsletter-Technology: Adobe, ESP-Adobe Campaign
  • Best Daily Deal Email: Gilt City, ESP-eBay Enterprise/Zeta Interactive & Return Path
  • Best Offer Email: Chico’s, ESP-Experian Marketing Services & Movable Ink
  • Best Triggered Email-Hospitality: Marriott International, ESP-Salesforce Marketing Cloud & Merkle (agency)
  • Best Triggered Email-Retail: Ann Taylor, ESP-Experian Marketing Services
  • Best Welcome Email-Airline: Alaska Airlines, ESP-Oracle Responsys & Shaw + Scott (agency)
  • Best Welcome Email-Consumer Product: Icontrol Networks/Piper, ESP-Hubspot & FulcrumTech (agency)
  • Best Welcome Email-Hospitality: Leading Hotels of the World, ESP-Zeta Interactive & Movable Ink & MMGY (agency)
  • Best Welcome Email-Retail: Babies “R” Us, ESP-Epsilon & Certona & Triad Retail
  • Most Innovative Email: DIRECTV, ESP- Experian Marketing Services & RealTime Email by LiveClicker

“We are very pleased that The Marketer Quarterly Email Marketing Awards are recognizing some of the best email creative in the business,” said Dianna Dilworth, Editor of The Marketer Quarterly. “The work we reviewed in all of the submissions is a leading indication that not only is email marketing thriving, but it is making a significant difference in the success of businesses around the globe.”  

About The Marketer Quarterly
TMQ is one of the fastest growing marketing publications in the world, reaching marketing professionals around the world. TMQ publishes each quarter in partnership with The Relevancy Group (www.relevancygroup.com) and features market research, interviews with leading brands, industry trends, case studies and useful industry benchmarks.  Register for free subscription to the Marketer Quarterly at www.marketerquarterly.com or download the MQ App in the Apple, Android and Amazon App stores.

 

The Relevancy Group Sells Assets of its RFP Consulting Business to Marketing Democracy

For Immediate Release                                Contact: Tina Mosetis 516-458-2090 / Tina@YellowBeanllc.com

The Relevancy Group Sells Assets of its RFP Consulting Business to Marketing Democracy

Boston, MA, December 3, 2015 /PRNewswire/ — The Relevancy Group, a leading Research and Advisory firm announced today it has entered into an agreement to sell the assets of its RFP (Request For Proposal) Consulting business to Marketing Democracy, LLC, a firm lead by former Relevancy Group VP of Consulting, Chris Marriott.

The deal allows The Relevancy Group to focus on its growing Research and Advisory Services, including expanded coverage areas for Social, Identity Management and Relevancy Ring Buyer’s Guides. The Relevancy Group will continue to advise buyers of technology through its research and advisory services but will no longer be managing RFPs. The RFP process, from discovery through vendor selection, will be managed by Marketing Democracy via their quantifiable scorecard driven process. In the all-cash deal, Marketing Democracy acquires all of the assets and staff that formerly made up The Relevancy Group consulting practice. Marketing Democracy manages RFPs for some of the world’s largest brands.

“Chris and I are very pleased with the way this deal enables both businesses to continue to grow. Over the past few months, we have found it necessary to accommodate growth requiring focus on very different needs of our respective clients. This is a win-win for us, and for the industry in general,” said David Daniels CEO and Founder of The Relevancy Group.

“This deal allows Marketing Democracy to fund our expansion in 2016. I am thrilled to build on the legacy methodology that I developed with David at The Relevancy Group and helping marketers find the best technology partners for their programs and budgets. 2016 is shaping up to be a big year for us,” said Chris Marriott, President and Founder of Marketing Democracy.

The two separate businesses will operate independently of each other. The deal is expected to close on December 31, 2015.

About The Relevancy Group, LLC | www.relevancygroup.com

Founded in 2010, The Relevancy Group (TRG) provides market research, survey design and advisory services. Working with leading brands, vendors, startups and associations, TRG acts as an educator and trusted advisor, optimizing omnichannel connected marketing strategies and tactics. TRG publishes research on email, social, mobile, display, data management, digital marketing, Identity Management, wearables, and the Internet of Things. TRG publishes The Marketer Quarterly, the free digital magazine for marketers by marketers. http://www.marketerquarterly.com/subscribe

 

About Marketing Democracy, LLC |http://www.marketing-democracy.com

Founded in 2016, the Marketing Democracy, LLC provides email marketers with a range of consulting services around vendor selection (RFPs), vendor migration, and email marketing optimization.  Clients include Fortune 500 companies in the retail, publishing, insurance and travel & hospitality industries.  Representing 18-20 billion emails out to bid every year, the Marketing Democracy has unparalleled insight into the pricing models and services quality of the leading enterprise email and multichannel service providers.

Paris France and Why Location and Big Data Collection Are Good For Life

When I learned of the 11/13/15 Paris France Terror Attacks via an email alert from Twitter, I soaked in the moment, my emotions got the best of me; tears; anger; concern. Thinking of friends and colleagues there as well as every other human that I didn’t know in that city.

I went to Facebook and posted this “We France Flagmust all unite against Terror and stand with Paris, France. Think/pray for the victims, rally for eradicating such moments.” Shortly there after, I changed my Facebook profile picture to an image of the French Flag. I suggested that people use and share this in symbol of support for France against these attacks. Only right.

Why am I writing about this here?  Well Facebook quickly did a fantastic thing. They allowed people, including some friends of mine to share, based on their location and data that they had about these friends of mine to say, that they were okay. Thankfully right now for me and my family, all of our friends across generations have checked in okay. How did we know this within the last hours? Facebook. What would we have done without such a service?

Without such access to Data and Location and format Big Data in this way, that manifests to say this loved person is safe. Well! That is a relevant broadcast of info! If you did not get to reach your US person in France,  please call 1 888 407 4747.
FB Safe

<<-Click to Expand The Facebook Graphic

There is tremendous good that companies can do when they begin to think holistically about the data that they have.   I am hopeful that perhaps the same data exists to focus on and stomp out the evil doers that perpetuated such heinous cowardness acts on innocent humanity.

Data may be one way to focus; but if we don’t hear it all before it happens, then it is too late.

I have lived through Terror loss before, and I pray for the French and the people that will wake up tomorrow alone, without the person that Terror took. These days will get longer, stay strong.

The answers are complicated, but also can be exact like a razor to begin to cut through the most complex issue of our time. This is what we should be discussing, not what a disposable landfill coffee cup looks like. Until then, I look forward to such a discussion of how to eradicate Terror.

How to Inspire and Collect User-Generated Content

How to Inspire and Collect User-Generated Content

Erik J. Martin | Sep 30, 2015 | The Relevancy Group VP , Nicholas Einstein contributing.

If the last 10 years have taught us anything, it’s that virtually anybody can be an author, photographer, videographer, voiceover talent, or subject matter expert-thanks to ubiquitous tools like smartphones, blogs, and social media sites that allow everyday people to post and publish text, photos, video, and audio galore. Which begs the question for companies: Why not tap into these public resources more often as a free and valuable source of content for your brands and products?

… READ MORE … 

The Marketer Quarterly Email Marketing Awards 2015

BOSTON – Sept. 29, 2015 – The Marketer Quarterly Email Marketing Awards 2015

Submit your best email marketing campaigns and be recognized in Issue 8 of The Marketer Quarterly digital magazine, a magazine by marketers for marketers.

Submissions will be judged by the market analysts and consultants from The Relevancy Group in a quantifiable scorecard driven process. Submissions will be judged on variety of attributes including relevance, utilization of data, creative, and strategy, among other category specific characteristics.

You may submit multiple entries. To do so, you will need to fill out this form multiple times. Each submission is subject to a $150.00 entry fee. Upon submitting this form, you will be asked to enter a valid credit card for processing. The submission deadline is 10/16/15.

Submission Categories:

  1. Best Newsletter
  2. Best Welcome Email/Email Series (i.e. Onboarding, Lifecycle Messages to Convert Actions)
  3. Most Innovative Campaign (i.e. Utilization of Video, Animation, Real-time data)
  4. Best Use of Triggered Email – (i.e. Browse Abandon, Abandon cart, Retargeting)
  5. Best Media Integration – (i.e. Social, Display, Ad Integration, the Marriage of Adtech & Martech).
  6. Best Offer Message (i.e. Coupons, Daily Deal, Promotion)
  7. Best Loyalty Member Email/Offer (i.e. Statements, Offers, Redemption)
  8. Best Customer Experience Message (i.e. Product Reviews, Customer Service, Alerts)
  9. Best Example of Connected Omnichannel Marketing (i.e. Best Message as Part of an Omnichannel Coordinated Campaign, including Offline, Addressable TV, Display, etc.)
  10. Best Subject Line (i.e. Results Oriented, Your Open/Read Rate Has Increased)

Submit your best work today.